Salesforce (CRM) Competitors

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, community ranking, dividends, valuation, institutional ownership and earnings.

Is CRM or ADBE more profitable?

Adobe has a net margin of 25.85% compared to Salesforce's net margin of 15.96%. Adobe's return on equity of 45.87% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.96%	12.34%	7.65%
Adobe	25.85%	45.87%	22.76%

Do insiders and institutionals hold more shares of CRM or ADBE?

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.2% of Salesforce shares are owned by insiders. Comparatively, 0.2% of Adobe shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has more risk and volatility, CRM or ADBE?

Salesforce has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500. Comparatively, Adobe has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500.

Does the media refer more to CRM or ADBE?

In the previous week, Salesforce had 28 more articles in the media than Adobe. MarketBeat recorded 114 mentions for Salesforce and 86 mentions for Adobe. Adobe's average media sentiment score of 1.24 beat Salesforce's score of 1.18 indicating that Adobe is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	74 Very Positive mention(s)	13 Positive mention(s)	18 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive
Adobe	69 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer CRM or ADBE?

Salesforce presently has a consensus target price of $375.53, indicating a potential upside of 21.32%. Adobe has a consensus target price of $570.88, indicating a potential upside of 28.45%. Given Adobe's higher probable upside, analysts plainly believe Adobe is more favorable than Salesforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	1 Sell rating(s)	6 Hold rating(s)	31 Buy rating(s)	4 Strong Buy rating(s)	2.90
Adobe	1 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.59

Which has higher valuation & earnings, CRM or ADBE?

Adobe has lower revenue, but higher earnings than Salesforce. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$37.19B	7.97	$4.14B	$6.08	50.91
Adobe	$21.51B	9.00	$5.56B	$12.40	35.84

Does the MarketBeat Community prefer CRM or ADBE?

Salesforce received 1563 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 82.47% of users gave Salesforce an outperform vote while only 70.79% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3245 82.47%	Underperform Votes 690 17.53%
Adobe	Outperform Votes 1682 70.79%	Underperform Votes 694 29.21%

Summary

Salesforce and Adobe tied by winning 9 of the 18 factors compared between the two stocks.