Salesforce (CRM) News Today $245.61 +1.64 (+0.67%) Closing price 03:59 PM EasternExtended Trading$245.55 -0.06 (-0.02%) As of 06:16 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Salesforce Up Today?Toggle Visibility of Why Is Salesforce Up Today?Salesforce, Inc. (NYSE:CRM) shares edged higher as investors balanced strategic AI investments and ecosystem partnerships against mixed analyst outlooks and insider selling. Key catalysts included acquisitions to boost its agentic AI capabilities and broker actions ranging from upgrades to lowered price targets. Positive Sentiment: Salesforce agreed to acquire Regrello, accelerating its agentic process automation and AI-powered workflow roadmap. Salesforce Bets Big On 'Agentic AI,' Acquires Regrello Positive Sentiment: Navatar unveiled an AI-powered CRM embedded in Outlook, Slack and Salesforce, highlighting robust platform demand. Navatar Unveils AI-Powered CRM That Meets M&A Advisors Where They Work Positive Sentiment: DA Davidson upgraded CRM shares, reflecting increased broker confidence. Salesforce (NYSE:CRM) Upgraded at DA Davidson Positive Sentiment: Barclays maintained an “overweight” rating even after cutting its price target to $316, projecting roughly 28.7% upside. Barclays Cuts Salesforce Price Target to $316.00 Neutral Sentiment: Royal Bank of Canada reaffirmed a “sector perform” rating with a $275 target price. Salesforce Receives “Sector Perform” Rating from Royal Bank Of Canada Neutral Sentiment: UBS Group lowered its price target from $300 to $260 and held a “neutral” rating. Salesforce Price Target Lowered to $260.00 at UBS Neutral Sentiment: MarketBeat included Salesforce among seven AI stocks to watch, underscoring its AI exposure. Artificial Intelligence Stocks To Watch Today Neutral Sentiment: Reports of a data breach at Workday—another CRM provider—raised sector-wide security considerations. HR giant Workday discloses data breach amid Salesforce attacks Neutral Sentiment: A Zacks analysis questioned how much sell-side rating changes truly drive investor decisions. Salesforce.com (CRM) Is Considered a Good Investment by Brokers Negative Sentiment: CEO Marc Benioff sold 2,250 shares at about $241.49 each, modestly reducing his stake. Marc Benioff Sells 2,250 Shares of Salesforce Inc. Stock Posted 1h agoAI Generated. May Contain Errors. CRM Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Salesforce Inc. (NYSE:CRM) CEO Marc Benioff Sells 2,250 Shares1 hour ago | marketbeat.comSalesforce (NYSE:CRM) Price Target Lowered to $260.00 at UBS GroupAugust 19 at 12:30 PM | marketbeat.comSalesforce (NYSE:CRM) Receives "Sector Perform" Rating from Royal Bank Of CanadaAugust 19 at 11:42 AM | marketbeat.comBarclays Cuts Salesforce (NYSE:CRM) Price Target to $316.00August 19 at 10:33 AM | marketbeat.comWellington Management Group LLP Sells 759,978 Shares of Salesforce Inc. $CRMAugust 19 at 8:21 AM | marketbeat.comSalesforce Inc. $CRM Shares Bought by Korea Investment CORPAugust 19 at 7:57 AM | marketbeat.comSand Hill Global Advisors LLC Sells 9,303 Shares of Salesforce Inc. $CRMAugust 19 at 7:39 AM | marketbeat.comNorthern Trust Corp Lowers Position in Salesforce Inc. $CRMAugust 19 at 7:08 AM | marketbeat.comMarc Benioff Sells 2,250 Shares of Salesforce Inc. (NYSE:CRM) StockAugust 19 at 4:27 AM | insidertrades.comBarclays Has Lowered Expectations for Salesforce (NYSE:CRM) Stock PriceAugust 19 at 3:35 AM | americanbankingnews.comSalesforce Bets Big On 'Agentic AI,' Acquires Regrello To End Manual Work, Enable AI-Powered AutomationsAugust 19 at 2:11 AM | benzinga.comNavatar Unveils AI-Powered CRM That Meets M&A Advisors Where They Work From Outlook to Slack to CRM: Investment Banking's First Truly Embedded Intelligence Platform For SalesforceAugust 19 at 2:28 AM | globenewswire.comSalesforce to Acquire Regrello to Advance Agentic Process AutomationAugust 18 at 12:30 AM | pymnts.comArtificial Intelligence Stocks To Watch Today - August 17thAugust 18 at 1:50 PM | marketbeat.comSalesforce price target lowered to $316 from $347 at BarclaysAugust 18 at 11:48 AM | msn.comFCG Investment Co Buys Shares of 7,654 Salesforce Inc. (NYSE:CRM)August 18 at 7:31 AM | marketbeat.com2,000 Shares in Salesforce Inc. (NYSE:CRM) Bought by Corient IA LLCAugust 18 at 6:52 AM | marketbeat.comNorthstar Asset Management Inc. Cuts Stock Position in Salesforce Inc. (NYSE:CRM)August 18 at 6:41 AM | marketbeat.comNorthwest & Ethical Investments L.P. Buys 17,653 Shares of Salesforce Inc. (NYSE:CRM)August 18 at 6:35 AM | marketbeat.comWindward Capital Management Co. CA Sells 3,459 Shares of Salesforce Inc. (NYSE:CRM)August 18 at 6:24 AM | marketbeat.comSteward Partners Investment Advisory LLC Buys 4,952 Shares of Salesforce Inc. (NYSE:CRM)August 18 at 6:24 AM | marketbeat.comSalesforce (NYSE:CRM) Upgraded at DA DavidsonAugust 18 at 2:04 AM | americanbankingnews.comSalesforce (CRM) Price Target Cut to $325 — But Stifel Stays BullishAugust 17 at 6:48 PM | finance.yahoo.comPromising Artificial Intelligence Stocks To Follow Now - August 16thAugust 17 at 1:44 PM | marketbeat.comRaymond James Financial Inc. Purchases 232,372 Shares of Salesforce Inc. (NYSE:CRM)August 17 at 7:29 AM | marketbeat.comPhiladelphia Trust Co. Reduces Stock Position in Salesforce Inc. (NYSE:CRM)August 17 at 7:08 AM | marketbeat.comBoston Family Office LLC Decreases Stake in Salesforce Inc. (NYSE:CRM)August 17 at 6:34 AM | marketbeat.comSalesforce Inc. (NYSE:CRM) Shares Sold by Tocqueville Asset Management L.P.August 17 at 6:27 AM | marketbeat.comEverSource Wealth Advisors LLC Buys 1,082 Shares of Salesforce Inc. (NYSE:CRM)August 17 at 6:01 AM | marketbeat.comElement Capital Management LLC Purchases New Position in Salesforce Inc. (NYSE:CRM)August 17 at 5:54 AM | marketbeat.comSalesforce (CRM) Inks Agreement to Purchase BluebirdsAugust 17 at 5:24 AM | finance.yahoo.comThese 3 Artificial Intelligence (AI) Stocks Could Soar 45% or More Over the Next 12 Months, According to Wall StreetAugust 17 at 4:32 AM | fool.comRep. Lisa C. McClain Sells Salesforce Inc. (NYSE:CRM) SharesAugust 16 at 8:09 PM | marketbeat.comSalesforce (NYSE:CRM) Shares Up 3.5% - Still a Buy?August 16 at 2:11 PM | marketbeat.comSalesforce Sees Unusually High Options Volume (NYSE:CRM)August 16 at 1:19 PM | marketbeat.comTop Artificial Intelligence Stocks To Follow Now - August 15thAugust 16 at 12:31 PM | marketbeat.comDA Davidson Upgrades Salesforce (NYSE:CRM) to NeutralAugust 16 at 9:14 AM | marketbeat.comMizuho Securities Remains a Buy on Salesforce (CRM)August 16 at 8:40 AM | theglobeandmail.comSalesforce Inc. (NYSE:CRM) Holdings Cut by State of New Jersey Common Pension Fund DAugust 16 at 7:31 AM | marketbeat.comSalesforce Inc. (NYSE:CRM) Stake Lessened by American Century Companies Inc.August 16 at 7:20 AM | marketbeat.comSalesforce Inc. (NYSE:CRM) Shares Purchased by Ethic Inc.August 16 at 7:06 AM | marketbeat.comTraders Buy Large Volume of Salesforce Call Options (NYSE:CRM)August 16 at 3:25 AM | americanbankingnews.comSalesforce (NYSE:CRM) Trading Down 1.1% on Insider SellingAugust 16 at 2:10 AM | americanbankingnews.comStifel Nicolaus Cuts Salesforce (NYSE:CRM) Price Target to $325.00August 16 at 2:17 AM | americanbankingnews.comDA Davidson Upgrades Salesforce (CRM)August 15, 2025 | msn.comThis Activist Investor Ramped Up Salesforce (NYSE:CRM) Stake by 50% in Q2August 15, 2025 | msn.comSalesforce gets an upgrade at DA DavidsonAugust 15, 2025 | finance.yahoo.comSalesforce, Inc. (CRM)’s CEO Is Pushing Back Against The AI Vs Enterprise Software Narrative, Says Jim CramerAugust 15, 2025 | finance.yahoo.comTop Stock Movers Now: UnitedHealth, Salesforce, Applied Materials, and MoreAugust 15, 2025 | investopedia.comSalesforce Stock Is Rising. An Activist Investor Boosts Its Stake.August 15, 2025 | barrons.com Get Salesforce News Delivered to You Automatically Sign up to receive the latest news and ratings for CRM and its competitors with MarketBeat's FREE daily newsletter. Email Address CRM Media Mentions By Week CRM Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. CRM News Sentiment▼0.930.64▲Average Computer and Technology News Sentiment CRM News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. CRM Articles This Week▼9946▲CRM Articles Average Week Get Salesforce News Delivered to You Automatically Sign up to receive the latest news and ratings for CRM and its competitors with MarketBeat's FREE daily newsletter. 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