Deckers Outdoor (DECK) Competitors

Deckers Outdoor (NYSE:DECK) and Skechers U.S.A. (NYSE:SKX) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, community ranking, analyst recommendations, profitability, dividends, valuation and earnings.

Does the media prefer DECK or SKX?

In the previous week, Deckers Outdoor had 6 more articles in the media than Skechers U.S.A.. MarketBeat recorded 30 mentions for Deckers Outdoor and 24 mentions for Skechers U.S.A.. Deckers Outdoor's average media sentiment score of 1.07 beat Skechers U.S.A.'s score of 0.88 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	18 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive
Skechers U.S.A.	13 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable valuation and earnings, DECK or SKX?

Deckers Outdoor has higher earnings, but lower revenue than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.92B	3.31	$759.56M	$6.17	17.41
Skechers U.S.A.	$8.97B	0.82	$639.47M	$4.15	11.83

Is DECK or SKX more profitable?

Deckers Outdoor has a net margin of 19.14% compared to Skechers U.S.A.'s net margin of 7.13%. Deckers Outdoor's return on equity of 41.71% beat Skechers U.S.A.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.14%	41.71%	27.30%
Skechers U.S.A.	7.13%	13.73%	7.83%

Which has more risk & volatility, DECK or SKX?

Deckers Outdoor has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500. Comparatively, Skechers U.S.A. has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of DECK or SKX?

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 80.0% of Skechers U.S.A. shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by company insiders. Comparatively, 24.8% of Skechers U.S.A. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor DECK or SKX?

Deckers Outdoor received 368 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.82% of users gave Skechers U.S.A. an outperform vote while only 69.28% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Deckers Outdoor	Outperform Votes 1220 69.28%	Underperform Votes 541 30.72%
Skechers U.S.A.	Outperform Votes 852 70.82%	Underperform Votes 351 29.18%

Do analysts recommend DECK or SKX?

Deckers Outdoor currently has a consensus price target of $187.89, indicating a potential upside of 74.89%. Skechers U.S.A. has a consensus price target of $76.75, indicating a potential upside of 56.31%. Given Deckers Outdoor's higher probable upside, equities analysts clearly believe Deckers Outdoor is more favorable than Skechers U.S.A..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.65
Skechers U.S.A.	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.85

Summary

Deckers Outdoor beats Skechers U.S.A. on 13 of the 18 factors compared between the two stocks.