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Deckers Outdoor (DECK) Competitors

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$106.26 +1.16 (+1.10%)
As of 09:42 AM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, OXM, RL, WWW, SKX, NKE, and ONON

Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), Oxford Industries (OXM), Ralph Lauren (RL), Wolverine World Wide (WWW), Skechers U.S.A. (SKX), NIKE (NKE), and ON (ONON).

Deckers Outdoor vs. Its Competitors

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

In the previous week, Deckers Outdoor had 18 more articles in the media than Crocs. MarketBeat recorded 27 mentions for Deckers Outdoor and 9 mentions for Crocs. Crocs' average media sentiment score of 0.99 beat Deckers Outdoor's score of 0.54 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
6 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
8 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Crocs has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500.

Crocs currently has a consensus target price of $135.13, suggesting a potential upside of 30.39%. Deckers Outdoor has a consensus target price of $135.08, suggesting a potential upside of 28.50%. Given Crocs' stronger consensus rating and higher probable upside, research analysts clearly believe Crocs is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
1 Sell rating(s)
2 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.73
Deckers Outdoor
1 Sell rating(s)
13 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.44

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.10B1.42$950.07M$16.326.35
Deckers Outdoor$4.99B3.15$966.09M$6.3416.58

93.4% of Crocs shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Crocs has a net margin of 23.35% compared to Deckers Outdoor's net margin of 19.49%. Crocs' return on equity of 43.07% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs23.35% 43.07% 16.02%
Deckers Outdoor 19.49%41.17%27.30%

Summary

Crocs beats Deckers Outdoor on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$15.23B$7.54B$26.59B$20.78B
Dividend YieldN/A2.99%177.11%3.65%
P/E Ratio16.5759.7428.8326.27
Price / Sales3.151.275.7156.27
Price / Cash14.9016.8617.0917.94
Price / Book6.353.025.804.63
Net Income$966.09M$372.42M$880.45M$993.55M
7 Day Performance10.14%2.31%1.87%0.92%
1 Month Performance3.27%6.82%7.58%6.46%
1 Year Performance327.95%-2.74%26.68%11.17%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
4.7369 of 5 stars
$105.55
+3.6%
$135.08
+28.0%
+334.4%$15.23B$4.99B16.645,500Upcoming Earnings
Analyst Forecast
CROX
Crocs
3.8315 of 5 stars
$102.12
-1.6%
$135.13
+32.3%
-22.4%$5.73B$4.10B6.267,910
LULU
lululemon athletica
4.7904 of 5 stars
$230.55
-2.5%
$338.73
+46.9%
-20.3%$27.63B$10.59B15.6239,000Analyst Revision
SHOO
Steven Madden
3.929 of 5 stars
$24.66
-3.4%
$28.50
+15.6%
-40.5%$1.79B$2.28B10.634,800Positive News
SMCI
Super Micro Computer
4.1768 of 5 stars
$50.22
+2.0%
$41.47
-17.4%
-35.4%$29.96B$14.94B26.405,684Positive News
OXM
Oxford Industries
4.8457 of 5 stars
$45.68
-2.6%
$55.80
+22.2%
-57.7%$681.78M$1.51B8.866,000News Coverage
Positive News
Gap Up
RL
Ralph Lauren
4.3645 of 5 stars
$289.41
+0.8%
$292.88
+1.2%
+75.0%$17.46B$7.08B24.9223,400Positive News
WWW
Wolverine World Wide
4.3038 of 5 stars
$19.49
+0.4%
$19.75
+1.4%
+51.1%$1.58B$1.77B22.403,100News Coverage
Positive News
SKX
Skechers U.S.A.
4.1383 of 5 stars
$63.16
0.0%
$67.69
+7.2%
-0.4%$9.45B$8.97B15.1920,100Positive News
Upcoming Earnings
NKE
NIKE
4.3655 of 5 stars
$72.25
-0.5%
$77.15
+6.8%
+1.9%$106.87B$46.31B33.4579,400Positive News
ONON
ON
2.8559 of 5 stars
$53.23
+1.5%
$63.85
+20.0%
+32.8%$33.50B$2.54B76.013,254Positive News

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This page (NYSE:DECK) was last updated on 7/22/2025 by MarketBeat.com Staff
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