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Deckers Outdoor (DECK) Competitors

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$108.95 +4.26 (+4.07%)
Closing price 03:59 PM Eastern
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$109.00 +0.05 (+0.04%)
As of 07:56 PM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, OXM, RL, WWW, SKX, NKE, and ONON

Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), Oxford Industries (OXM), Ralph Lauren (RL), Wolverine World Wide (WWW), Skechers U.S.A. (SKX), NIKE (NKE), and ON (ONON).

Deckers Outdoor vs. Its Competitors

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

Deckers Outdoor has higher revenue and earnings than Crocs. Deckers Outdoor is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.10B1.15$950.07M$3.7323.21
Deckers Outdoor$4.99B3.24$966.09M$6.5216.71

In the previous week, Deckers Outdoor had 3 more articles in the media than Crocs. MarketBeat recorded 23 mentions for Deckers Outdoor and 20 mentions for Crocs. Deckers Outdoor's average media sentiment score of 1.51 beat Crocs' score of 1.22 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
14 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
20 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

93.4% of Crocs shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 3.0% of Crocs shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Crocs has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 0.99, meaning that its stock price is 1% less volatile than the S&P 500.

Deckers Outdoor has a net margin of 19.42% compared to Crocs' net margin of 5.72%. Crocs' return on equity of 44.15% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs5.72% 44.15% 16.12%
Deckers Outdoor 19.42%40.49%26.95%

Crocs currently has a consensus target price of $104.42, suggesting a potential upside of 20.63%. Deckers Outdoor has a consensus target price of $137.50, suggesting a potential upside of 26.20%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
1 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.54
Deckers Outdoor
1 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.42

Summary

Deckers Outdoor beats Crocs on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$15.53B$7.64B$26.83B$20.94B
Dividend YieldN/A2.75%172.61%3.58%
P/E Ratio16.7165.7626.7629.13
Price / Sales3.241.1814.4555.13
Price / Cash15.3117.6858.6723.54
Price / Book6.553.374.825.45
Net Income$966.09M$360.00M$869.87M$992.10M
7 Day Performance5.98%5.77%2.07%2.62%
1 Month Performance3.08%1.95%-1.06%2.51%
1 Year Performance310.76%4.44%18.06%12.94%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
4.9345 of 5 stars
$108.95
+4.1%
$137.50
+26.2%
+293.3%$15.53B$4.99B16.715,500Positive News
CROX
Crocs
4.1655 of 5 stars
$83.69
-1.2%
$108.92
+30.2%
-40.4%$4.57B$4.10B22.427,910
LULU
lululemon athletica
4.6958 of 5 stars
$205.55
+3.6%
$323.37
+57.3%
-25.4%$24.62B$10.59B13.9239,000News Coverage
Upcoming Earnings
Analyst Forecast
Short Interest ↑
Analyst Revision
SHOO
Steven Madden
3.2029 of 5 stars
$27.18
+0.6%
$28.80
+6.0%
-39.2%$1.97B$2.28B21.384,800Positive News
Dividend Announcement
SMCI
Super Micro Computer
4.5035 of 5 stars
$46.05
+1.5%
$44.75
-2.8%
-32.2%$27.52B$21.97B27.775,684Positive News
OXM
Oxford Industries
4.7321 of 5 stars
$45.70
+1.2%
$55.80
+22.1%
-49.4%$682.61M$1.52B8.876,000News Coverage
Positive News
RL
Ralph Lauren
4.7107 of 5 stars
$290.13
-0.2%
$306.41
+5.6%
+67.8%$17.56B$7.08B23.1523,400Positive News
WWW
Wolverine World Wide
3.5024 of 5 stars
$28.42
-1.0%
$25.38
-10.7%
+128.7%$2.31B$1.82B27.873,100
SKX
Skechers U.S.A.
3.9749 of 5 stars
$63.04
+0.1%
$66.75
+5.9%
-7.0%$9.47B$8.97B14.3920,100Positive News
NKE
NIKE
4.6024 of 5 stars
$77.72
+1.0%
$78.22
+0.7%
-9.4%$114.80B$46.31B35.9977,800Trending News
ONON
ON
4.3694 of 5 stars
$44.94
-0.9%
$64.20
+42.9%
+2.5%$28.32B$2.63B99.963,254Positive News

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This page (NYSE:DECK) was last updated on 8/22/2025 by MarketBeat.com Staff
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