DICK'S Sporting Goods (DKS) Competitors $185.15 -0.78 (-0.42%) As of 04/14/2025 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKS vs. TSCO, ULTA, FIVE, SIG, WINA, SBH, HZO, ODP, BGFV, and ASOShould you be buying DICK'S Sporting Goods stock or one of its competitors? The main competitors of DICK'S Sporting Goods include Tractor Supply (TSCO), Ulta Beauty (ULTA), Five Below (FIVE), Signet Jewelers (SIG), Winmark (WINA), Sally Beauty (SBH), MarineMax (HZO), ODP (ODP), Big 5 Sporting Goods (BGFV), and Academy Sports and Outdoors (ASO). DICK'S Sporting Goods vs. Tractor Supply Ulta Beauty Five Below Signet Jewelers Winmark Sally Beauty MarineMax ODP Big 5 Sporting Goods Academy Sports and Outdoors Tractor Supply (NASDAQ:TSCO) and DICK'S Sporting Goods (NYSE:DKS) are both large-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their community ranking, valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk. Is TSCO or DKS more profitable? DICK'S Sporting Goods has a net margin of 8.65% compared to Tractor Supply's net margin of 7.40%. Tractor Supply's return on equity of 49.01% beat DICK'S Sporting Goods' return on equity.Company Net Margins Return on Equity Return on Assets Tractor Supply7.40% 49.01% 11.32% DICK'S Sporting Goods 8.65%42.00%12.04% Does the MarketBeat Community favor TSCO or DKS? DICK'S Sporting Goods received 425 more outperform votes than Tractor Supply when rated by MarketBeat users. Likewise, 69.84% of users gave DICK'S Sporting Goods an outperform vote while only 69.68% of users gave Tractor Supply an outperform vote. CompanyUnderperformOutperformTractor SupplyOutperform Votes104169.68% Underperform Votes45330.32% DICK'S Sporting GoodsOutperform Votes146669.84% Underperform Votes63330.16% Does the media favor TSCO or DKS? In the previous week, Tractor Supply had 14 more articles in the media than DICK'S Sporting Goods. MarketBeat recorded 39 mentions for Tractor Supply and 25 mentions for DICK'S Sporting Goods. DICK'S Sporting Goods' average media sentiment score of 1.32 beat Tractor Supply's score of 1.15 indicating that DICK'S Sporting Goods is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Tractor Supply 26 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive DICK'S Sporting Goods 20 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Do analysts recommend TSCO or DKS? Tractor Supply presently has a consensus target price of $59.07, indicating a potential upside of 13.22%. DICK'S Sporting Goods has a consensus target price of $244.72, indicating a potential upside of 32.18%. Given DICK'S Sporting Goods' stronger consensus rating and higher probable upside, analysts clearly believe DICK'S Sporting Goods is more favorable than Tractor Supply.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Tractor Supply 2 Sell rating(s) 7 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.55DICK'S Sporting Goods 0 Sell rating(s) 8 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.58 Which has preferable valuation & earnings, TSCO or DKS? Tractor Supply has higher revenue and earnings than DICK'S Sporting Goods. DICK'S Sporting Goods is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTractor Supply$14.88B1.86$1.10B$2.0425.57DICK'S Sporting Goods$13.44B1.10$1.05B$14.0413.19 Which has more volatility and risk, TSCO or DKS? Tractor Supply has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Comparatively, DICK'S Sporting Goods has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Do insiders and institutionals have more ownership in TSCO or DKS? 98.7% of Tractor Supply shares are owned by institutional investors. Comparatively, 89.8% of DICK'S Sporting Goods shares are owned by institutional investors. 0.2% of Tractor Supply shares are owned by company insiders. Comparatively, 32.0% of DICK'S Sporting Goods shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is TSCO or DKS a better dividend stock? Tractor Supply pays an annual dividend of $0.92 per share and has a dividend yield of 1.8%. DICK'S Sporting Goods pays an annual dividend of $4.85 per share and has a dividend yield of 2.6%. Tractor Supply pays out 45.1% of its earnings in the form of a dividend. DICK'S Sporting Goods pays out 34.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tractor Supply has increased its dividend for 16 consecutive years and DICK'S Sporting Goods has increased its dividend for 11 consecutive years. DICK'S Sporting Goods is clearly the better dividend stock, given its higher yield and lower payout ratio. SummaryDICK'S Sporting Goods beats Tractor Supply on 12 of the 22 factors compared between the two stocks. Remove Ads Get DICK'S Sporting Goods News Delivered to You Automatically Sign up to receive the latest news and ratings for DKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKS vs. The Competition Export to ExcelMetricDICK'S Sporting Goodsshopping goods stores IndustryRetail SectorNYSE ExchangeMarket Cap$14.79B$3.01B$23.22B$18.51BDividend Yield2.45%1.92%170.23%4.25%P/E Ratio13.239.6821.6331.06Price / Sales1.100.314.0326.47Price / Cash12.365.4919.4117.54Price / Book5.691.315.594.29Net Income$1.05B$267.57M$781.29M$1.02B7 Day Performance8.16%4.98%5.94%6.72%1 Month Performance-4.92%-5.61%-4.41%-6.79%1 Year Performance-6.69%-56.00%0.89%1.22% DICK'S Sporting Goods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKSDICK'S Sporting Goods4.9691 of 5 stars$185.15-0.4%$244.72+32.2%-8.9%$14.79B$13.44B13.2350,800Positive NewsGap UpTSCOTractor Supply4.5096 of 5 stars$49.32-5.9%$59.22+20.1%+6.5%$26.24B$14.88B24.2049,000Positive NewsULTAUlta Beauty4.2131 of 5 stars$341.29-5.0%$427.61+25.3%-17.2%$15.46B$11.30B13.6640,500Analyst DowngradePositive NewsFIVEFive Below4.1838 of 5 stars$60.31+6.2%$99.05+64.2%-59.6%$3.36B$3.88B12.6020,200Analyst ForecastHigh Trading VolumeSIGSignet Jewelers4.4502 of 5 stars$54.84-0.1%$81.60+48.8%-39.9%$2.35B$6.70B6.3127,991Gap DownWINAWinmark2.8488 of 5 stars$326.37+0.6%$445.00+36.3%-4.6%$1.16B$81.29M29.9780Positive NewsSBHSally Beauty3.7784 of 5 stars$8.41-2.2%$12.70+51.1%-22.4%$853.05M$3.72B5.0129,000Positive NewsGap UpHZOMarineMax4.3298 of 5 stars$18.62-1.5%$41.50+122.8%-31.3%$420.74M$2.37B7.793,410Analyst ForecastNews CoverageODPODP4.4385 of 5 stars$13.43-3.2%$28.00+108.5%-75.1%$400.40M$6.99B-14.7626,000News CoveragePositive NewsBGFVBig 5 Sporting Goods0.6629 of 5 stars$0.83-7.3%N/A-73.7%$18.72M$795.47M-0.328,700Positive NewsASOAcademy Sports and Outdoors4.016 of 5 stars$36.43-3.1%$59.69+63.8%-36.9%$2.44B$5.93B5.9822,000Gap Down Remove Ads Related Companies and Tools Related Companies TSCO Competitors ULTA Competitors FIVE Competitors SIG Competitors WINA Competitors SBH Competitors HZO Competitors ODP Competitors BGFV Competitors ASO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DKS) was last updated on 4/15/2025 by MarketBeat.com Staff From Our Partners[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... 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