Franklin Covey (FC) Competitors

CRA International (NASDAQ:CRAI) and Franklin Covey (NYSE:FC) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, profitability, earnings, community ranking, institutional ownership, valuation, media sentiment and dividends.

Which has more risk and volatility, CRAI or FC?

CRA International has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Franklin Covey has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of CRAI or FC?

84.1% of CRA International shares are owned by institutional investors. Comparatively, 69.9% of Franklin Covey shares are owned by institutional investors. 5.2% of CRA International shares are owned by insiders. Comparatively, 15.5% of Franklin Covey shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has preferable valuation and earnings, CRAI or FC?

CRA International has higher revenue and earnings than Franklin Covey. Franklin Covey is trading at a lower price-to-earnings ratio than CRA International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CRA International	$687.41M	1.78	$38.48M	$6.74	26.73
Franklin Covey	$287.92M	1.31	$23.40M	$1.47	19.51

Is CRAI or FC more profitable?

Franklin Covey has a net margin of 6.85% compared to CRA International's net margin of 6.79%. CRA International's return on equity of 25.95% beat Franklin Covey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CRA International	6.79%	25.95%	9.39%
Franklin Covey	6.85%	25.23%	8.18%

Does the MarketBeat Community prefer CRAI or FC?

Franklin Covey received 327 more outperform votes than CRA International when rated by MarketBeat users. Likewise, 70.83% of users gave Franklin Covey an outperform vote while only 59.53% of users gave CRA International an outperform vote.

Company	Underperform	Outperform
CRA International	Outperform Votes 178 59.53%	Underperform Votes 121 40.47%
Franklin Covey	Outperform Votes 505 70.83%	Underperform Votes 208 29.17%

Do analysts recommend CRAI or FC?

CRA International presently has a consensus target price of $224.00, suggesting a potential upside of 24.35%. Franklin Covey has a consensus target price of $63.33, suggesting a potential upside of 120.82%. Given Franklin Covey's higher possible upside, analysts clearly believe Franklin Covey is more favorable than CRA International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CRA International	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Franklin Covey	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer CRAI or FC?

In the previous week, Franklin Covey had 5 more articles in the media than CRA International. MarketBeat recorded 7 mentions for Franklin Covey and 2 mentions for CRA International. CRA International's average media sentiment score of 1.04 beat Franklin Covey's score of 0.58 indicating that CRA International is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CRA International	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Franklin Covey	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

CRA International beats Franklin Covey on 9 of the 17 factors compared between the two stocks.