FC vs. DADA, MKTW, CCRN, CMPO, ACTG, GCI, ADSE, LNZA, GDOT, and RDUS
Should you be buying Franklin Covey stock or one of its competitors? The main competitors of Franklin Covey include Dada Nexus (DADA), MarketWise (MKTW), Cross Country Healthcare (CCRN), CompoSecure (CMPO), Acacia Research (ACTG), Gannett (GCI), ADS-TEC Energy (ADSE), LanzaTech Global (LNZA), Green Dot (GDOT), and Radius Recycling (RDUS). These companies are all part of the "business services" sector.
Franklin Covey (NYSE:FC) and Dada Nexus (NASDAQ:DADA) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, community ranking, valuation, risk, earnings, profitability, media sentiment and institutional ownership.
Franklin Covey presently has a consensus target price of $66.33, indicating a potential upside of 73.69%. Dada Nexus has a consensus target price of $3.83, indicating a potential upside of 98.45%. Given Dada Nexus' higher possible upside, analysts clearly believe Dada Nexus is more favorable than Franklin Covey.
Franklin Covey received 456 more outperform votes than Dada Nexus when rated by MarketBeat users. Likewise, 70.11% of users gave Franklin Covey an outperform vote while only 50.79% of users gave Dada Nexus an outperform vote.
Franklin Covey has a beta of 1.19, indicating that its stock price is 19% more volatile than the S&P 500. Comparatively, Dada Nexus has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.
Franklin Covey has a net margin of 6.13% compared to Dada Nexus' net margin of -22.77%. Franklin Covey's return on equity of 23.23% beat Dada Nexus' return on equity.
Franklin Covey has higher earnings, but lower revenue than Dada Nexus. Dada Nexus is trading at a lower price-to-earnings ratio than Franklin Covey, indicating that it is currently the more affordable of the two stocks.
In the previous week, Dada Nexus had 15 more articles in the media than Franklin Covey. MarketBeat recorded 17 mentions for Dada Nexus and 2 mentions for Franklin Covey. Franklin Covey's average media sentiment score of 1.44 beat Dada Nexus' score of -0.27 indicating that Franklin Covey is being referred to more favorably in the media.
69.9% of Franklin Covey shares are owned by institutional investors. Comparatively, 59.3% of Dada Nexus shares are owned by institutional investors. 15.0% of Franklin Covey shares are owned by company insiders. Comparatively, 8.5% of Dada Nexus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Franklin Covey beats Dada Nexus on 14 of the 18 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding FC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Franklin Covey Competitors List
Related Companies and Tools
