GreenTree Hospitality Group (GHG) Competitors

GreenTree Hospitality Group (NYSE:GHG) and Target Hospitality (NASDAQ:TH) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings, community ranking, valuation and media sentiment.

Which has more volatility & risk, GHG or TH?

GreenTree Hospitality Group has a beta of 0.48, meaning that its stock price is 52% less volatile than the S&P 500. Comparatively, Target Hospitality has a beta of 2.07, meaning that its stock price is 107% more volatile than the S&P 500.

Which has preferable earnings and valuation, GHG or TH?

Target Hospitality has lower revenue, but higher earnings than GreenTree Hospitality Group. GreenTree Hospitality Group is trading at a lower price-to-earnings ratio than Target Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GreenTree Hospitality Group	$1.41B	0.18	$37.93M	$0.54	4.66
Target Hospitality	$563.61M	1.77	$173.70M	$0.87	11.62

Do insiders and institutionals believe in GHG or TH?

8.1% of GreenTree Hospitality Group shares are owned by institutional investors. Comparatively, 32.4% of Target Hospitality shares are owned by institutional investors. 88.7% of GreenTree Hospitality Group shares are owned by insiders. Comparatively, 67.0% of Target Hospitality shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Is GHG or TH more profitable?

Target Hospitality has a net margin of 20.84% compared to GreenTree Hospitality Group's net margin of 13.93%. Target Hospitality's return on equity of 22.80% beat GreenTree Hospitality Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GreenTree Hospitality Group	13.93%	12.70%	3.84%
Target Hospitality	20.84%	22.80%	12.82%

Does the media favor GHG or TH?

In the previous week, Target Hospitality had 2 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 3 mentions for Target Hospitality and 1 mentions for GreenTree Hospitality Group. GreenTree Hospitality Group's average media sentiment score of 0.59 beat Target Hospitality's score of 0.41 indicating that GreenTree Hospitality Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GreenTree Hospitality Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Target Hospitality	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate GHG or TH?

GreenTree Hospitality Group presently has a consensus price target of $4.00, suggesting a potential upside of 59.05%. Target Hospitality has a consensus price target of $11.00, suggesting a potential upside of 8.80%. Given GreenTree Hospitality Group's higher possible upside, equities analysts clearly believe GreenTree Hospitality Group is more favorable than Target Hospitality.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GreenTree Hospitality Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Target Hospitality	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the MarketBeat Community prefer GHG or TH?

GreenTree Hospitality Group received 174 more outperform votes than Target Hospitality when rated by MarketBeat users. Likewise, 62.50% of users gave GreenTree Hospitality Group an outperform vote while only 50.00% of users gave Target Hospitality an outperform vote.

Company	Underperform	Outperform
GreenTree Hospitality Group	Outperform Votes 190 62.50%	Underperform Votes 114 37.50%
Target Hospitality	Outperform Votes 16 50.00%	Underperform Votes 16 50.00%

Summary

Target Hospitality beats GreenTree Hospitality Group on 10 of the 16 factors compared between the two stocks.