GreenTree Hospitality Group (GHG) Competitors

Kura Sushi USA (NASDAQ:KRUS) and GreenTree Hospitality Group (NYSE:GHG) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk, community ranking and earnings.

Do analysts prefer KRUS or GHG?

Kura Sushi USA currently has a consensus target price of $89.75, indicating a potential upside of 28.49%. GreenTree Hospitality Group has a consensus target price of $4.00, indicating a potential upside of 37.69%. Given GreenTree Hospitality Group's higher possible upside, analysts clearly believe GreenTree Hospitality Group is more favorable than Kura Sushi USA.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kura Sushi USA	0 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.67
GreenTree Hospitality Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more volatility and risk, KRUS or GHG?

Kura Sushi USA has a beta of 1.81, suggesting that its share price is 81% more volatile than the S&P 500. Comparatively, GreenTree Hospitality Group has a beta of 0.49, suggesting that its share price is 51% less volatile than the S&P 500.

Do insiders and institutionals have more ownership in KRUS or GHG?

65.5% of Kura Sushi USA shares are held by institutional investors. Comparatively, 8.1% of GreenTree Hospitality Group shares are held by institutional investors. 2.3% of Kura Sushi USA shares are held by company insiders. Comparatively, 88.7% of GreenTree Hospitality Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Does the media prefer KRUS or GHG?

In the previous week, Kura Sushi USA had 3 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 5 mentions for Kura Sushi USA and 2 mentions for GreenTree Hospitality Group. GreenTree Hospitality Group's average media sentiment score of 1.80 beat Kura Sushi USA's score of 1.00 indicating that GreenTree Hospitality Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kura Sushi USA	0 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
GreenTree Hospitality Group	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has higher valuation & earnings, KRUS or GHG?

GreenTree Hospitality Group has lower revenue, but higher earnings than Kura Sushi USA. Kura Sushi USA is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kura Sushi USA	$237.86M	3.54	-$8.80M	-$0.68	-102.72
GreenTree Hospitality Group	$229.20M	1.29	$37.93M	$0.54	5.38

Is KRUS or GHG more profitable?

GreenTree Hospitality Group has a net margin of 13.93% compared to Kura Sushi USA's net margin of -3.08%. GreenTree Hospitality Group's return on equity of 12.70% beat Kura Sushi USA's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kura Sushi USA	-3.08%	-0.50%	-0.26%
GreenTree Hospitality Group	13.93%	12.70%	3.84%

Does the MarketBeat Community prefer KRUS or GHG?

GreenTree Hospitality Group received 103 more outperform votes than Kura Sushi USA when rated by MarketBeat users. Likewise, 62.50% of users gave GreenTree Hospitality Group an outperform vote while only 60.42% of users gave Kura Sushi USA an outperform vote.

Company	Underperform	Outperform
Kura Sushi USA	Outperform Votes 87 60.42%	Underperform Votes 57 39.58%
GreenTree Hospitality Group	Outperform Votes 190 62.50%	Underperform Votes 114 37.50%

Summary

GreenTree Hospitality Group beats Kura Sushi USA on 11 of the 18 factors compared between the two stocks.