GHG vs. SHCO, BALY, MCG, FLL, CNTY, SLNA, MSC, MAR, HLT, and LVS
Should you be buying GreenTree Hospitality Group stock or one of its competitors? The main competitors of GreenTree Hospitality Group include Soho House & Co Inc. (SHCO), Bally's (BALY), Membership Collective Group (MCG), Full House Resorts (FLL), Century Casinos (CNTY), Selina Hospitality (SLNA), Studio City International (MSC), Marriott International (MAR), Hilton Worldwide (HLT), and Las Vegas Sands (LVS). These companies are all part of the "hotels & motels" industry.
GreenTree Hospitality Group (NYSE:GHG) and Soho House & Co Inc. (NYSE:SHCO) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, community ranking, valuation, analyst recommendations and dividends.
GreenTree Hospitality Group has a beta of 0.67, indicating that its share price is 33% less volatile than the S&P 500. Comparatively, Soho House & Co Inc. has a beta of 0.75, indicating that its share price is 25% less volatile than the S&P 500.
GreenTree Hospitality Group has higher earnings, but lower revenue than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.
GreenTree Hospitality Group has a net margin of 0.00% compared to Soho House & Co Inc.'s net margin of -12.94%.
8.1% of GreenTree Hospitality Group shares are owned by institutional investors. Comparatively, 62.4% of Soho House & Co Inc. shares are owned by institutional investors. 88.7% of GreenTree Hospitality Group shares are owned by insiders. Comparatively, 75.0% of Soho House & Co Inc. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
GreenTree Hospitality Group received 186 more outperform votes than Soho House & Co Inc. when rated by MarketBeat users. Likewise, 62.50% of users gave GreenTree Hospitality Group an outperform vote while only 44.44% of users gave Soho House & Co Inc. an outperform vote.
GreenTree Hospitality Group presently has a consensus target price of $4.00, suggesting a potential upside of 52.09%. Soho House & Co Inc. has a consensus target price of $8.50, suggesting a potential upside of 66.02%. Given Soho House & Co Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe Soho House & Co Inc. is more favorable than GreenTree Hospitality Group.
In the previous week, Soho House & Co Inc. had 3 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 3 mentions for Soho House & Co Inc. and 0 mentions for GreenTree Hospitality Group. Soho House & Co Inc.'s average media sentiment score of 0.35 beat GreenTree Hospitality Group's score of 0.00 indicating that Soho House & Co Inc. is being referred to more favorably in the news media.
Summary
GreenTree Hospitality Group beats Soho House & Co Inc. on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding GHG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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