Herc (HRI) Competitors $115.16 -2.44 (-2.07%) As of 02:03 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HRI vs. FTAI, WSC, HEES, JBHT, UHAL, ZTO, XPO, UHALB, CHRW, and PACShould you be buying Herc stock or one of its competitors? The main competitors of Herc include FTAI Aviation (FTAI), WillScot Mobile Mini (WSC), H&E Equipment Services (HEES), J.B. Hunt Transport Services (JBHT), U-Haul (UHAL), ZTO Express (Cayman) (ZTO), XPO (XPO), AMERCO (UHALB), C.H. Robinson Worldwide (CHRW), and Grupo Aeroportuario del Pacífico (PAC). Herc vs. FTAI Aviation WillScot Mobile Mini H&E Equipment Services J.B. Hunt Transport Services U-Haul ZTO Express (Cayman) XPO AMERCO C.H. Robinson Worldwide Grupo Aeroportuario del Pacífico Herc (NYSE:HRI) and FTAI Aviation (NYSE:FTAI) are both mid-cap transportation companies, but which is the superior investment? We will compare the two companies based on the strength of their community ranking, dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation. Does the MarketBeat Community favor HRI or FTAI? FTAI Aviation received 67 more outperform votes than Herc when rated by MarketBeat users. Likewise, 64.11% of users gave FTAI Aviation an outperform vote while only 58.97% of users gave Herc an outperform vote. CompanyUnderperformOutperformHercOutperform Votes27658.97% Underperform Votes19241.03% FTAI AviationOutperform Votes34364.11% Underperform Votes19235.89% Which has higher earnings & valuation, HRI or FTAI? FTAI Aviation has lower revenue, but higher earnings than Herc. FTAI Aviation is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHerc$3.37B0.98$211M$7.4115.62FTAI Aviation$1.73B5.49$212.02M-$0.35-265.43 Is HRI or FTAI a better dividend stock? Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.4%. FTAI Aviation pays an annual dividend of $1.20 per share and has a dividend yield of 1.3%. Herc pays out 37.8% of its earnings in the form of a dividend. FTAI Aviation pays out -342.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Do institutionals and insiders believe in HRI or FTAI? 93.1% of Herc shares are owned by institutional investors. Comparatively, 89.0% of FTAI Aviation shares are owned by institutional investors. 1.8% of Herc shares are owned by insiders. Comparatively, 1.6% of FTAI Aviation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has more volatility and risk, HRI or FTAI? Herc has a beta of 1.93, meaning that its stock price is 93% more volatile than the S&P 500. Comparatively, FTAI Aviation has a beta of 1.79, meaning that its stock price is 79% more volatile than the S&P 500. Do analysts recommend HRI or FTAI? Herc currently has a consensus price target of $177.20, indicating a potential upside of 53.10%. FTAI Aviation has a consensus price target of $172.83, indicating a potential upside of 86.04%. Given FTAI Aviation's stronger consensus rating and higher probable upside, analysts clearly believe FTAI Aviation is more favorable than Herc.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Herc 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60FTAI Aviation 0 Sell rating(s) 1 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.92 Is HRI or FTAI more profitable? Herc has a net margin of 5.91% compared to FTAI Aviation's net margin of 1.59%. FTAI Aviation's return on equity of 206.25% beat Herc's return on equity.Company Net Margins Return on Equity Return on Assets Herc5.91% 26.48% 4.76% FTAI Aviation 1.59%206.25%8.37% Does the media refer more to HRI or FTAI? In the previous week, Herc had 1 more articles in the media than FTAI Aviation. MarketBeat recorded 13 mentions for Herc and 12 mentions for FTAI Aviation. FTAI Aviation's average media sentiment score of 1.22 beat Herc's score of 0.62 indicating that FTAI Aviation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 6 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive FTAI Aviation 9 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryFTAI Aviation beats Herc on 11 of the 20 factors compared between the two stocks. Remove Ads Get Herc News Delivered to You Automatically Sign up to receive the latest news and ratings for HRI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRI vs. The Competition Export to ExcelMetricHercequipment rental & leasing IndustryTransportation SectorNYSE ExchangeMarket Cap$3.30B$4.13B$286.70B$18.45BDividend Yield2.38%1.49%4.26%4.23%P/E Ratio15.6266.3512.8331.08Price / Sales0.982.15193.9824.81Price / Cash4.3113.0511.6917.53Price / Book2.3613.231.754.28Net Income$211M$213.60M$547.22M$1.02B7 Day Performance-10.07%-4.77%-0.56%-0.97%1 Month Performance-10.59%-8.70%-9.82%-7.04%1 Year Performance-26.77%12.79%-11.92%1.47% Herc Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRIHerc3.3953 of 5 stars$115.16-2.1%$177.20+53.9%-25.8%$3.28B$3.37B15.547,600Upcoming EarningsAnalyst ForecastShort Interest ↑News CoverageFTAIFTAI Aviation3.3899 of 5 stars$90.13+2.0%$173.67+92.7%+34.9%$9.24B$1.73B-901.2140Positive NewsWSCWillScot Mobile Mini4.108 of 5 stars$23.99+1.5%$42.00+75.1%-39.6%$4.40B$2.40B159.944,500Short Interest ↑Positive NewsHEESH&E Equipment Services3.9176 of 5 stars$92.15-1.0%$71.33-22.6%+48.7%$3.38B$1.52B23.392,380Analyst ForecastNews CoveragePositive NewsHigh Trading VolumeJBHTJ.B. Hunt Transport Services4.8511 of 5 stars$132.07-1.9%$181.55+37.5%-27.0%$13.21B$12.09B23.7537,200Earnings ReportAnalyst ForecastShort Interest ↓News CoverageGap DownUHALU-Haul0.3705 of 5 stars$59.97-3.7%N/A-4.1%$11.76B$5.69B27.7634,300ZTOZTO Express (Cayman)3.7723 of 5 stars$18.07-0.6%$22.78+26.1%-3.9%$10.81B$44.28B12.4623,900Analyst UpgradeNews CoverageXPOXPO4.4556 of 5 stars$91.96+0.4%$150.58+63.8%-22.2%$10.78B$8.07B28.4723,000Analyst ForecastUHALBAMERCON/A$54.56-5.4%N/A-13.4%$10.70B$5.90B25.26N/AHigh Trading VolumeCHRWC.H. Robinson Worldwide4.9131 of 5 stars$89.17-1.9%$118.89+33.3%+32.7%$10.54B$17.72B23.1617,400PACGrupo Aeroportuario del Pacífico1.7363 of 5 stars$177.74-1.3%$200.00+12.5%+15.3%$8.98B$33.61B17.671,740Positive NewsHigh Trading Volume Remove Ads Related Companies and Tools Related Companies FTAI Aviation Competitors WillScot Mobile Mini Competitors H&E Equipment Services Competitors J.B. Hunt Transport Services Competitors U-Haul Competitors ZTO Express (Cayman) Competitors XPO Competitors AMERCO Competitors C.H. Robinson Worldwide Competitors Grupo Aeroportuario del Pacífico Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HRI) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersThe Crypto Market is About to Change LivesI've discovered something so significant about the 2025 crypto market that I had to put everything else aside ...Crypto 101 Media | Sponsored[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... Pres. 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