Innovative Industrial Properties (IIPR) Competitors $50.99 +0.51 (+1.01%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock IIPR vs. GRWG, XXII, TRNO, CIGI, MRP, CURB, UE, CWK, GTY, and EFCShould you be buying Innovative Industrial Properties stock or one of its competitors? The main competitors of Innovative Industrial Properties include GrowGeneration (GRWG), 22nd Century Group (XXII), Terreno Realty (TRNO), Colliers International Group (CIGI), Millrose Properties (MRP), Curbline Properties (CURB), Urban Edge Properties (UE), Cushman & Wakefield (CWK), Getty Realty (GTY), and Ellington Financial (EFC). Innovative Industrial Properties vs. GrowGeneration 22nd Century Group Terreno Realty Colliers International Group Millrose Properties Curbline Properties Urban Edge Properties Cushman & Wakefield Getty Realty Ellington Financial Innovative Industrial Properties (NYSE:IIPR) and GrowGeneration (NASDAQ:GRWG) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, community ranking, earnings, profitability, valuation, institutional ownership and risk. Do institutionals and insiders hold more shares of IIPR or GRWG? 70.6% of Innovative Industrial Properties shares are held by institutional investors. Comparatively, 36.0% of GrowGeneration shares are held by institutional investors. 1.5% of Innovative Industrial Properties shares are held by insiders. Comparatively, 7.1% of GrowGeneration shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the MarketBeat Community prefer IIPR or GRWG? Innovative Industrial Properties received 231 more outperform votes than GrowGeneration when rated by MarketBeat users. However, 60.00% of users gave GrowGeneration an outperform vote while only 56.66% of users gave Innovative Industrial Properties an outperform vote. CompanyUnderperformOutperformInnovative Industrial PropertiesOutperform Votes28556.66% Underperform Votes21843.34% GrowGenerationOutperform Votes5460.00% Underperform Votes3640.00% Which has better earnings & valuation, IIPR or GRWG? Innovative Industrial Properties has higher revenue and earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioInnovative Industrial Properties$308.52M4.68$165.59M$5.539.22GrowGeneration$188.87M0.28-$46.50M-$0.82-1.07 Which has more volatility & risk, IIPR or GRWG? Innovative Industrial Properties has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 3.44, meaning that its stock price is 244% more volatile than the S&P 500. Is IIPR or GRWG more profitable? Innovative Industrial Properties has a net margin of 52.40% compared to GrowGeneration's net margin of -26.62%. Innovative Industrial Properties' return on equity of 8.39% beat GrowGeneration's return on equity.Company Net Margins Return on Equity Return on Assets Innovative Industrial Properties52.40% 8.39% 6.77% GrowGeneration -26.62%-23.73%-17.03% Does the media prefer IIPR or GRWG? In the previous week, Innovative Industrial Properties had 16 more articles in the media than GrowGeneration. MarketBeat recorded 16 mentions for Innovative Industrial Properties and 0 mentions for GrowGeneration. Innovative Industrial Properties' average media sentiment score of 1.18 beat GrowGeneration's score of 0.26 indicating that Innovative Industrial Properties is being referred to more favorably in the media. Company Overall Sentiment Innovative Industrial Properties Positive GrowGeneration Neutral Do analysts prefer IIPR or GRWG? Innovative Industrial Properties presently has a consensus price target of $83.00, suggesting a potential upside of 62.78%. GrowGeneration has a consensus price target of $2.75, suggesting a potential upside of 214.43%. Given GrowGeneration's stronger consensus rating and higher possible upside, analysts clearly believe GrowGeneration is more favorable than Innovative Industrial Properties.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Innovative Industrial Properties 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11GrowGeneration 0 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.25 SummaryInnovative Industrial Properties beats GrowGeneration on 13 of the 18 factors compared between the two stocks. Remove Ads Get Innovative Industrial Properties News Delivered to You Automatically Sign up to receive the latest news and ratings for IIPR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart IIPR vs. The Competition Export to ExcelMetricInnovative Industrial PropertiesReal estate IndustryFinance SectorNYSE ExchangeMarket Cap$1.44B$2.99B$10.75B$18.33BDividend Yield15.61%6.50%6.01%4.23%P/E Ratio9.229.0121.5330.99Price / Sales4.688.3525.3125.38Price / Cash8.8818.0217.6117.53Price / Book0.761.602.564.26Net Income$165.59M-$112.90M$1.03B$1.02B7 Day Performance-1.37%-0.60%-0.06%-1.29%1 Month Performance-26.78%-8.81%-3.71%-7.34%1 Year Performance-46.03%-13.19%533.87%1.23% Innovative Industrial Properties Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)IIPRInnovative Industrial Properties4.0127 of 5 stars$50.99+1.0%$83.00+62.8%-47.8%$1.44B$308.52M9.2220Analyst ForecastPositive NewsGRWGGrowGeneration1.7766 of 5 stars$0.97+1.4%$2.75+182.3%-61.9%$57.67M$188.87M-1.11690XXII22nd Century Group0.6363 of 5 stars$1.05flatN/A-99.6%$2.49M$11.88M0.0080Short Interest ↓TRNOTerreno Realty2.3172 of 5 stars$53.82-3.7%$66.55+23.6%-6.0%$5.57B$382.62M28.1540Analyst ForecastCIGIColliers International Group4.8405 of 5 stars$110.99-1.1%$164.30+48.0%+3.6%$5.43B$4.82B34.5116,800MRPMillrose PropertiesN/A$23.59-1.5%$25.00+6.0%N/A$3.64B$434.01M0.00N/AAnalyst ForecastNews CoverageGap DownCURBCurbline Properties1.5334 of 5 stars$22.44-3.2%$25.82+15.1%N/A$2.36B$120.88M0.00N/ANews CoveragePositive NewsGap DownUEUrban Edge Properties2.0571 of 5 stars$16.93-2.6%$22.00+29.9%+8.7%$2.13B$444.97M28.64120Positive NewsCWKCushman & Wakefield4.463 of 5 stars$8.82-2.0%$14.10+59.8%-14.1%$2.03B$9.45B16.0352,000Short Interest ↓GTYGetty Realty1.6042 of 5 stars$28.70-3.6%$33.60+17.1%+7.6%$1.58B$203.39M22.7930Upcoming EarningsNews CoveragePositive NewsGap DownEFCEllington Financial3.0782 of 5 stars$11.86-4.6%$14.00+18.0%+9.8%$1.08B$282.19M9.07170High Trading Volume Remove Ads Related Companies and Tools Related Companies GRWG Alternatives XXII Alternatives TRNO Alternatives CIGI Alternatives MRP Alternatives CURB Alternatives UE Alternatives CWK Alternatives GTY Alternatives EFC Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:IIPR) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersTrump Makes Major Crypto AnnouncementTrump Ends the “War on Crypto” I expect it to pump the market, which is why I'm recommending ONE coin to al...Crypto 101 Media | SponsoredCrypto’s crashing…but we’re still profitingMost traders are panicking right now. 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