Kellanova (K) Competitors

Kellanova (NYSE:K) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and community ranking.

Does the MarketBeat Community favor K or MDLZ?

Mondelez International received 351 more outperform votes than Kellanova when rated by MarketBeat users. Likewise, 70.50% of users gave Mondelez International an outperform vote while only 50.43% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 531 50.43%	Underperform Votes 522 49.57%
Mondelez International	Outperform Votes 882 70.50%	Underperform Votes 369 29.50%

Is K or MDLZ more profitable?

Mondelez International has a net margin of 10.58% compared to Kellanova's net margin of 7.85%. Kellanova's return on equity of 37.05% beat Mondelez International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	7.85%	37.05%	8.27%
Mondelez International	10.58%	17.53%	6.70%

Is K or MDLZ a better dividend stock?

Kellanova pays an annual dividend of $2.28 per share and has a dividend yield of 2.8%. Mondelez International pays an annual dividend of $1.88 per share and has a dividend yield of 3.3%. Kellanova pays out 78.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mondelez International pays out 66.7% of its earnings in the form of a dividend. Mondelez International has raised its dividend for 13 consecutive years. Mondelez International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media refer more to K or MDLZ?

In the previous week, Mondelez International had 16 more articles in the media than Kellanova. MarketBeat recorded 41 mentions for Mondelez International and 25 mentions for Kellanova. Mondelez International's average media sentiment score of 0.78 beat Kellanova's score of 0.55 indicating that Mondelez International is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	13 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Mondelez International	22 Very Positive mention(s)	3 Positive mention(s)	6 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, K or MDLZ?

Kellanova has a beta of 0.37, meaning that its stock price is 63% less volatile than the S&P 500. Comparatively, Mondelez International has a beta of 0.54, meaning that its stock price is 46% less volatile than the S&P 500.

Which has higher earnings and valuation, K or MDLZ?

Mondelez International has higher revenue and earnings than Kellanova. Mondelez International is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$13.12B	2.15	$951M	$2.91	28.07
Mondelez International	$36.02B	2.09	$4.96B	$2.82	19.97

Do institutionals & insiders hold more shares of K or MDLZ?

83.9% of Kellanova shares are owned by institutional investors. Comparatively, 78.3% of Mondelez International shares are owned by institutional investors. 1.8% of Kellanova shares are owned by insiders. Comparatively, 0.3% of Mondelez International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend K or MDLZ?

Kellanova presently has a consensus target price of $76.35, suggesting a potential downside of 6.55%. Mondelez International has a consensus target price of $73.81, suggesting a potential upside of 31.08%. Given Mondelez International's stronger consensus rating and higher possible upside, analysts clearly believe Mondelez International is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	14 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.07
Mondelez International	0 Sell rating(s)	4 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.75

Summary

Mondelez International beats Kellanova on 14 of the 21 factors compared between the two stocks.