Kellanova (K) Competitors

Kellanova (NYSE:K) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, dividends, institutional ownership, earnings, valuation, community ranking, profitability, analyst recommendations and risk.

Is K or MDLZ a better dividend stock?

Kellanova pays an annual dividend of $2.28 per share and has a dividend yield of 2.8%. Mondelez International pays an annual dividend of $1.88 per share and has a dividend yield of 2.9%. Kellanova pays out 58.9% of its earnings in the form of a dividend. Mondelez International pays out 55.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mondelez International has increased its dividend for 13 consecutive years. Mondelez International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do insiders & institutionals hold more shares of K or MDLZ?

83.9% of Kellanova shares are held by institutional investors. Comparatively, 78.3% of Mondelez International shares are held by institutional investors. 1.8% of Kellanova shares are held by insiders. Comparatively, 0.3% of Mondelez International shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor K or MDLZ?

Mondelez International received 357 more outperform votes than Kellanova when rated by MarketBeat users. Likewise, 70.39% of users gave Mondelez International an outperform vote while only 50.05% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 532 50.05%	Underperform Votes 531 49.95%
Mondelez International	Outperform Votes 889 70.39%	Underperform Votes 374 29.61%

Does the media favor K or MDLZ?

In the previous week, Mondelez International had 5 more articles in the media than Kellanova. MarketBeat recorded 37 mentions for Mondelez International and 32 mentions for Kellanova. Mondelez International's average media sentiment score of 1.46 beat Kellanova's score of 1.06 indicating that Mondelez International is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	23 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Mondelez International	31 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate K or MDLZ?

Kellanova presently has a consensus price target of $77.96, suggesting a potential downside of 5.36%. Mondelez International has a consensus price target of $69.70, suggesting a potential upside of 7.92%. Given Mondelez International's stronger consensus rating and higher possible upside, analysts clearly believe Mondelez International is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	13 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.07
Mondelez International	1 Sell rating(s)	7 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.59

Is K or MDLZ more profitable?

Mondelez International has a net margin of 12.68% compared to Kellanova's net margin of 10.53%. Kellanova's return on equity of 37.25% beat Mondelez International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	10.53%	37.25%	8.62%
Mondelez International	12.68%	16.75%	6.38%

Which has more risk and volatility, K or MDLZ?

Kellanova has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500. Comparatively, Mondelez International has a beta of 0.5, meaning that its stock price is 50% less volatile than the S&P 500.

Which has higher earnings & valuation, K or MDLZ?

Mondelez International has higher revenue and earnings than Kellanova. Mondelez International is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$12.75B	2.23	$1.34B	$3.87	21.29
Mondelez International	$36.44B	2.29	$4.61B	$3.42	18.88

Summary

Mondelez International beats Kellanova on 15 of the 21 factors compared between the two stocks.