KeyCorp (KEY) Competitors

Truist Financial (NYSE:TFC) and KeyCorp (NYSE:KEY) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, community ranking, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

Do analysts prefer TFC or KEY?

Truist Financial currently has a consensus target price of $50.79, suggesting a potential upside of 11.22%. KeyCorp has a consensus target price of $19.69, suggesting a potential upside of 16.24%. Given KeyCorp's higher possible upside, analysts clearly believe KeyCorp is more favorable than Truist Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Truist Financial	0 Sell rating(s)	10 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.59
KeyCorp	0 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.53

Which has more risk & volatility, TFC or KEY?

Truist Financial has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500.

Is TFC or KEY a better dividend stock?

Truist Financial pays an annual dividend of $2.08 per share and has a dividend yield of 4.6%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.8%. Truist Financial pays out 62.5% of its earnings in the form of a dividend. KeyCorp pays out -273.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer TFC or KEY?

In the previous week, KeyCorp had 16 more articles in the media than Truist Financial. MarketBeat recorded 17 mentions for KeyCorp and 1 mentions for Truist Financial. KeyCorp's average media sentiment score of 0.70 beat Truist Financial's score of 0.00 indicating that KeyCorp is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Truist Financial	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
KeyCorp	11 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Does the MarketBeat Community favor TFC or KEY?

KeyCorp received 310 more outperform votes than Truist Financial when rated by MarketBeat users. Likewise, 61.96% of users gave KeyCorp an outperform vote while only 53.21% of users gave Truist Financial an outperform vote.

Company	Underperform	Outperform
Truist Financial	Outperform Votes 946 53.21%	Underperform Votes 832 46.79%
KeyCorp	Outperform Votes 1256 61.96%	Underperform Votes 771 38.04%

Do insiders & institutionals have more ownership in TFC or KEY?

71.3% of Truist Financial shares are owned by institutional investors. Comparatively, 79.7% of KeyCorp shares are owned by institutional investors. 0.2% of Truist Financial shares are owned by insiders. Comparatively, 0.6% of KeyCorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has better earnings & valuation, TFC or KEY?

Truist Financial has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Truist Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Truist Financial	$13.28B	4.57	$4.82B	$3.33	13.71
KeyCorp	$4.40B	3.81	-$161M	-$0.30	-56.48

Is TFC or KEY more profitable?

Truist Financial has a net margin of 15.59% compared to KeyCorp's net margin of -2.52%. Truist Financial's return on equity of 9.32% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Truist Financial	15.59%	9.32%	1.00%
KeyCorp	-2.52%	8.73%	0.63%

Summary

Truist Financial beats KeyCorp on 11 of the 21 factors compared between the two stocks.