KeyCorp (KEY) Competitors

KeyCorp (NYSE:KEY) and Truist Financial (NYSE:TFC) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings, community ranking and profitability.

Do insiders & institutionals hold more shares of KEY or TFC?

79.7% of KeyCorp shares are held by institutional investors. Comparatively, 71.3% of Truist Financial shares are held by institutional investors. 0.6% of KeyCorp shares are held by company insiders. Comparatively, 0.2% of Truist Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more risk & volatility, KEY or TFC?

KeyCorp has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Truist Financial has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500.

Does the MarketBeat Community favor KEY or TFC?

KeyCorp received 307 more outperform votes than Truist Financial when rated by MarketBeat users. Likewise, 61.74% of users gave KeyCorp an outperform vote while only 53.15% of users gave Truist Financial an outperform vote.

Company	Underperform	Outperform
KeyCorp	Outperform Votes 1278 61.74%	Underperform Votes 792 38.26%
Truist Financial	Outperform Votes 971 53.15%	Underperform Votes 856 46.85%

Does the media refer more to KEY or TFC?

In the previous week, KeyCorp had 25 more articles in the media than Truist Financial. MarketBeat recorded 27 mentions for KeyCorp and 2 mentions for Truist Financial. KeyCorp's average media sentiment score of 0.81 beat Truist Financial's score of 0.12 indicating that KeyCorp is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
KeyCorp	19 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Truist Financial	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is KEY or TFC a better dividend stock?

KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 5.7%. Truist Financial pays an annual dividend of $2.08 per share and has a dividend yield of 5.6%. KeyCorp pays out -273.3% of its earnings in the form of a dividend. Truist Financial pays out 62.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. KeyCorp is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts prefer KEY or TFC?

KeyCorp currently has a consensus target price of $19.31, indicating a potential upside of 34.10%. Truist Financial has a consensus target price of $50.22, indicating a potential upside of 36.22%. Given Truist Financial's stronger consensus rating and higher probable upside, analysts plainly believe Truist Financial is more favorable than KeyCorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0 Sell rating(s)	7 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.68
Truist Financial	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.71

Which has preferable earnings & valuation, KEY or TFC?

Truist Financial has higher revenue and earnings than KeyCorp. KeyCorp is trading at a lower price-to-earnings ratio than Truist Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$4.39B	3.59	-$161M	-$0.30	-47.99
Truist Financial	$13.28B	3.62	$4.82B	$3.33	11.07

Is KEY or TFC more profitable?

Truist Financial has a net margin of 15.59% compared to KeyCorp's net margin of -2.52%. Truist Financial's return on equity of 9.32% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
KeyCorp	-2.52%	8.73%	0.63%
Truist Financial	15.59%	9.32%	1.00%

Summary

Truist Financial beats KeyCorp on 11 of the 20 factors compared between the two stocks.