KeyCorp (KEY) Competitors

KeyCorp (NYSE:KEY) and Truist Financial (NYSE:TFC) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, community ranking, risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

Does the media prefer KEY or TFC?

In the previous week, KeyCorp had 15 more articles in the media than Truist Financial. MarketBeat recorded 20 mentions for KeyCorp and 5 mentions for Truist Financial. KeyCorp's average media sentiment score of 0.88 beat Truist Financial's score of 0.29 indicating that KeyCorp is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
KeyCorp	12 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Truist Financial	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is KEY or TFC more profitable?

KeyCorp has a net margin of 0.76% compared to Truist Financial's net margin of -4.89%. Truist Financial's return on equity of 9.35% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
KeyCorp	0.76%	8.24%	0.56%
Truist Financial	-4.89%	9.35%	0.98%

Is KEY or TFC a better dividend stock?

KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.3%. Truist Financial pays an annual dividend of $2.08 per share and has a dividend yield of 4.5%. KeyCorp pays out 8,200.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Truist Financial pays out -145.5% of its earnings in the form of a dividend. KeyCorp has increased its dividend for 13 consecutive years and Truist Financial has increased its dividend for 13 consecutive years. Truist Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do institutionals & insiders have more ownership in KEY or TFC?

79.7% of KeyCorp shares are held by institutional investors. Comparatively, 71.3% of Truist Financial shares are held by institutional investors. 0.6% of KeyCorp shares are held by insiders. Comparatively, 0.2% of Truist Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in KEY or TFC?

KeyCorp received 308 more outperform votes than Truist Financial when rated by MarketBeat users. Likewise, 62.01% of users gave KeyCorp an outperform vote while only 54.97% of users gave Truist Financial an outperform vote.

Company	Underperform	Outperform
KeyCorp	Outperform Votes 1193 62.01%	Underperform Votes 731 37.99%
Truist Financial	Outperform Votes 885 54.97%	Underperform Votes 725 45.03%

Which has more volatility & risk, KEY or TFC?

KeyCorp has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500. Comparatively, Truist Financial has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Do analysts recommend KEY or TFC?

KeyCorp currently has a consensus target price of $18.03, suggesting a potential downside of 5.21%. Truist Financial has a consensus target price of $46.37, suggesting a potential upside of 0.42%. Given Truist Financial's higher probable upside, analysts clearly believe Truist Financial is more favorable than KeyCorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.53
Truist Financial	0 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has stronger earnings and valuation, KEY or TFC?

KeyCorp has higher earnings, but lower revenue than Truist Financial. Truist Financial is trading at a lower price-to-earnings ratio than KeyCorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$10.40B	1.81	$967M	$0.01	1,902.00
Truist Financial	$33.25B	1.84	-$1.09B	-$1.43	-32.29

Summary

KeyCorp beats Truist Financial on 12 of the 20 factors compared between the two stocks.