KeyCorp (KEY) Competitors

Truist Financial (NYSE:TFC) and KeyCorp (NYSE:KEY) are both large-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, community ranking, media sentiment, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.

Which has more volatility & risk, TFC or KEY?

Truist Financial has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, KeyCorp has a beta of 1.27, suggesting that its stock price is 27% more volatile than the S&P 500.

Is TFC or KEY a better dividend stock?

Truist Financial pays an annual dividend of $2.08 per share and has a dividend yield of 4.4%. KeyCorp pays an annual dividend of $0.82 per share and has a dividend yield of 4.5%. Truist Financial pays out -145.5% of its earnings in the form of a dividend. KeyCorp pays out 8,200.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Which has preferable valuation and earnings, TFC or KEY?

KeyCorp has lower revenue, but higher earnings than Truist Financial. Truist Financial is trading at a lower price-to-earnings ratio than KeyCorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Truist Financial	$33.25B	1.90	-$1.09B	-$1.43	-33.31
KeyCorp	$10.40B	1.75	$967M	$0.01	1,832.30

Do analysts rate TFC or KEY?

Truist Financial presently has a consensus price target of $49.95, indicating a potential upside of 4.87%. KeyCorp has a consensus price target of $19.44, indicating a potential upside of 6.10%. Given KeyCorp's higher probable upside, analysts clearly believe KeyCorp is more favorable than Truist Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Truist Financial	0 Sell rating(s)	10 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.59
KeyCorp	0 Sell rating(s)	9 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media prefer TFC or KEY?

In the previous week, KeyCorp had 6 more articles in the media than Truist Financial. MarketBeat recorded 26 mentions for KeyCorp and 20 mentions for Truist Financial. Truist Financial's average media sentiment score of 0.48 beat KeyCorp's score of 0.28 indicating that Truist Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Truist Financial	6 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
KeyCorp	7 Very Positive mention(s)	3 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor TFC or KEY?

KeyCorp received 303 more outperform votes than Truist Financial when rated by MarketBeat users. Likewise, 61.77% of users gave KeyCorp an outperform vote while only 54.98% of users gave Truist Financial an outperform vote.

Company	Underperform	Outperform
Truist Financial	Outperform Votes 917 54.98%	Underperform Votes 751 45.02%
KeyCorp	Outperform Votes 1220 61.77%	Underperform Votes 755 38.23%

Do institutionals & insiders have more ownership in TFC or KEY?

71.3% of Truist Financial shares are owned by institutional investors. Comparatively, 79.7% of KeyCorp shares are owned by institutional investors. 0.2% of Truist Financial shares are owned by insiders. Comparatively, 0.7% of KeyCorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Is TFC or KEY more profitable?

KeyCorp has a net margin of 0.76% compared to Truist Financial's net margin of -4.89%. Truist Financial's return on equity of 9.35% beat KeyCorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Truist Financial	-4.89%	9.35%	0.98%
KeyCorp	0.76%	8.24%	0.56%

Summary

KeyCorp beats Truist Financial on 12 of the 21 factors compared between the two stocks.