KLG vs. FRPT, NOMD, UTZ, VITL, OTLY, MAMA, BYND, AFRI, BRLS, and BRID
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), Nomad Foods (NOMD), Utz Brands (UTZ), Vital Farms (VITL), Oatly Group (OTLY), Mama's Creations (MAMA), Beyond Meat (BYND), Forafric Global (AFRI), Borealis Foods (BRLS), and Bridgford Foods (BRID). These companies are all part of the "food products" industry.
WK Kellogg vs. Its Competitors
Freshpet (NASDAQ:FRPT) and WK Kellogg (NYSE:KLG) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
Freshpet currently has a consensus price target of $119.14, suggesting a potential upside of 71.70%. WK Kellogg has a consensus price target of $20.13, suggesting a potential downside of 13.03%. Given Freshpet's stronger consensus rating and higher probable upside, equities analysts clearly believe Freshpet is more favorable than WK Kellogg.
Freshpet has a beta of 1.79, indicating that its stock price is 79% more volatile than the S&P 500. Comparatively, WK Kellogg has a beta of 0.23, indicating that its stock price is 77% less volatile than the S&P 500.
WK Kellogg has a net margin of 2.14% compared to Freshpet's net margin of 1.54%. WK Kellogg's return on equity of 34.88% beat Freshpet's return on equity.
WK Kellogg has higher revenue and earnings than Freshpet. WK Kellogg is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.
95.7% of WK Kellogg shares are held by institutional investors. 4.4% of Freshpet shares are held by company insiders. Comparatively, 2.2% of WK Kellogg shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
In the previous week, WK Kellogg had 37 more articles in the media than Freshpet. MarketBeat recorded 45 mentions for WK Kellogg and 8 mentions for Freshpet. Freshpet's average media sentiment score of 0.91 beat WK Kellogg's score of 0.44 indicating that Freshpet is being referred to more favorably in the media.
Summary
Freshpet and WK Kellogg tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding KLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
WK Kellogg Competitors List
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This page (NYSE:KLG) was last updated on 7/17/2025 by MarketBeat.com Staff
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