WK Kellogg (KLG) Competitors $19.14 -0.45 (-2.30%) Closing price 04/15/2025 03:59 PM EasternExtended Trading$19.15 +0.01 (+0.05%) As of 04/15/2025 07:22 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock KLG vs. FRPT, BRFS, NOMD, UTZ, VITL, WYHG, MAMA, OTLY, AFRI, and BYNDShould you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), BRF (BRFS), Nomad Foods (NOMD), Utz Brands (UTZ), Vital Farms (VITL), Wing Yip Food Holdings Group Limited (Uplisting) (WYHG), Mama's Creations (MAMA), Oatly Group (OTLY), Forafric Global (AFRI), and Beyond Meat (BYND). These companies are all part of the "food products" industry. WK Kellogg vs. Freshpet BRF Nomad Foods Utz Brands Vital Farms Wing Yip Food Holdings Group Limited (Uplisting) Mama's Creations Oatly Group Forafric Global Beyond Meat Freshpet (NASDAQ:FRPT) and WK Kellogg (NYSE:KLG) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk. Does the MarketBeat Community favor FRPT or KLG? Freshpet received 508 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 63.26% of users gave Freshpet an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote. CompanyUnderperformOutperformFreshpetOutperform Votes50863.26% Underperform Votes29536.74% WK KelloggOutperform VotesNo VotesUnderperform Votes28100.00% Which has better earnings and valuation, FRPT or KLG? WK Kellogg has higher revenue and earnings than Freshpet. WK Kellogg is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFreshpet$975.18M3.96-$33.61M$0.9484.32WK Kellogg$2.71B0.61$72M$0.8123.63 Do insiders and institutionals have more ownership in FRPT or KLG? 95.7% of WK Kellogg shares are owned by institutional investors. 3.7% of Freshpet shares are owned by company insiders. Comparatively, 2.2% of WK Kellogg shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is FRPT or KLG more profitable? Freshpet has a net margin of 4.81% compared to WK Kellogg's net margin of 2.66%. WK Kellogg's return on equity of 39.81% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Freshpet4.81% 3.92% 2.60% WK Kellogg 2.66%39.81%6.70% Which has more volatility & risk, FRPT or KLG? Freshpet has a beta of 1.8, suggesting that its share price is 80% more volatile than the S&P 500. Comparatively, WK Kellogg has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500. Does the media refer more to FRPT or KLG? In the previous week, Freshpet had 18 more articles in the media than WK Kellogg. MarketBeat recorded 23 mentions for Freshpet and 5 mentions for WK Kellogg. WK Kellogg's average media sentiment score of 1.76 beat Freshpet's score of 0.61 indicating that WK Kellogg is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Freshpet 7 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Positive WK Kellogg 5 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts prefer FRPT or KLG? Freshpet presently has a consensus price target of $143.80, suggesting a potential upside of 81.43%. WK Kellogg has a consensus price target of $17.89, suggesting a potential downside of 6.54%. Given Freshpet's stronger consensus rating and higher probable upside, analysts plainly believe Freshpet is more favorable than WK Kellogg.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Freshpet 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.80WK Kellogg 5 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.44 SummaryFreshpet beats WK Kellogg on 12 of the 18 factors compared between the two stocks. Remove Ads Get WK Kellogg News Delivered to You Automatically Sign up to receive the latest news and ratings for KLG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KLG vs. The Competition Export to ExcelMetricWK KelloggGrain mill products IndustryStaples SectorNYSE ExchangeMarket Cap$1.65B$9.04B$17.01B$18.52BDividend Yield3.48%3.22%3.02%4.23%P/E Ratio23.6319.3915.3031.15Price / Sales0.611.393.6825.69Price / Cash7.5138.0416.3917.53Price / Book5.204.536.274.29Net Income$72M$607.71M$734.35M$1.02B7 Day Performance0.74%-0.43%0.49%-0.79%1 Month Performance-4.85%-0.90%-1.71%-6.88%1 Year Performance-9.33%5.55%-1.17%1.74% WK Kellogg Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KLGWK Kellogg1.3391 of 5 stars$19.14-2.3%$17.89-6.5%-8.7%$1.65B$2.71B23.633,150Gap DownFRPTFreshpet3.5875 of 5 stars$79.70+0.3%$146.53+83.9%-25.0%$3.88B$975.18M84.791,010Analyst ForecastNews CoverageGap DownHigh Trading VolumeBRFSBRF3.9197 of 5 stars$3.14-4.4%$10.70+241.2%-0.1%$3.39B$61.38B7.29105,000NOMDNomad Foods4.1945 of 5 stars$18.83-2.9%$24.00+27.5%+6.2%$2.89B$3.10B14.167,894Positive NewsGap DownUTZUtz Brands4.239 of 5 stars$13.25-5.1%$19.25+45.3%-16.9%$1.87B$1.41B73.623,740Short Interest ↑Positive NewsGap DownVITLVital Farms4.1075 of 5 stars$32.69+1.4%$42.00+28.5%+35.7%$1.45B$606.31M29.19290News CoveragePositive NewsGap DownWYHGWing Yip Food Holdings Group Limited (Uplisting)N/A$7.60-19.0%N/AN/A$364.60M$189.44B0.00N/APositive NewsHigh Trading VolumeMAMAMama's Creations2.2787 of 5 stars$7.04+3.4%$10.67+51.5%+36.1%$264.61M$116.47M78.23N/AEarnings ReportNews CoveragePositive NewsGap DownOTLYOatly Group2.1627 of 5 stars$8.71-2.2%$19.75+126.8%-52.8%$259.15M$823.67M-1.281,910Gap DownAFRIForafric Global0.1334 of 5 stars$8.48+0.2%N/A-16.3%$227.93M$325.10M0.001Positive NewsBYNDBeyond Meat2.9505 of 5 stars$2.90+1.0%$4.92+69.5%-60.7%$220.78M$326.45M-0.69880 Remove Ads Related Companies and Tools Related Companies FRPT Competitors BRFS Competitors NOMD Competitors UTZ Competitors VITL Competitors WYHG Competitors MAMA Competitors OTLY Competitors AFRI Competitors BYND Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:KLG) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersGet Your Bank Account “Fed Invasion” Ready with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredElon Musk Confirms: Tesla’s Optimus is Replacing Workers… and Heading to MarsElon Musk just confirmed Tesla’s robot will go to Mars. 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