KLG vs. FRPT, BRFS, NOMD, UTZ, VITL, WYHG, OTLY, BYND, MAMA, and AFRI
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), BRF (BRFS), Nomad Foods (NOMD), Utz Brands (UTZ), Vital Farms (VITL), Wing Yip Food Holdings Group Limited (Uplisting) (WYHG), Oatly Group (OTLY), Beyond Meat (BYND), Mama's Creations (MAMA), and Forafric Global (AFRI). These companies are all part of the "food products" industry.
WK Kellogg vs.
WK Kellogg (NYSE:KLG) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, media sentiment, analyst recommendations, community ranking and profitability.
WK Kellogg has a beta of 0.3, indicating that its share price is 70% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500.
Freshpet received 503 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 63.11% of users gave Freshpet an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote.
In the previous week, Freshpet had 5 more articles in the media than WK Kellogg. MarketBeat recorded 13 mentions for Freshpet and 8 mentions for WK Kellogg. Freshpet's average media sentiment score of 0.86 beat WK Kellogg's score of 0.82 indicating that Freshpet is being referred to more favorably in the news media.
95.7% of WK Kellogg shares are held by institutional investors. 0.9% of WK Kellogg shares are held by company insiders. Comparatively, 3.7% of Freshpet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
WK Kellogg currently has a consensus target price of $17.89, indicating a potential downside of 2.13%. Freshpet has a consensus target price of $151.67, indicating a potential upside of 70.87%. Given Freshpet's stronger consensus rating and higher probable upside, analysts clearly believe Freshpet is more favorable than WK Kellogg.
WK Kellogg has higher revenue and earnings than Freshpet. WK Kellogg is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.
Freshpet has a net margin of 4.81% compared to WK Kellogg's net margin of 2.66%. WK Kellogg's return on equity of 39.81% beat Freshpet's return on equity.
Summary
Freshpet beats WK Kellogg on 13 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:KLG) was last updated on 3/25/2025 by MarketBeat.com Staff
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