Kroger (KR) Stock Forecast & Price Target

$71.30 -0.43 (-0.60%)

Closing price 07/1/2025 03:59 PM Eastern

Extended Trading

$71.28 -0.02 (-0.04%)

As of 07:40 AM Eastern

Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 18 Analyst Ratings

Sell
0

Hold
9

Buy
9

Based on 18 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 9 have given a hold rating, and 9 have given a buy rating for KR.

Consensus Price Target

$70.00
-1.82% Downside

According to the 18 analysts' twelve-month price targets for Kroger, the average price target is $70.00. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted downside of -1.82% from the current price of $71.30.

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KR Analyst Ratings Over Time

Type	Current Forecast 7/2/24 to 7/2/25	1 Month Ago 6/2/24 to 6/2/25	3 Months Ago 4/3/24 to 4/3/25	1 Year Ago 7/3/23 to 7/2/24
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	6 Buy rating(s)
Hold	9 Hold rating(s)	8 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$70.00	$68.06	$66.50	$57.30
Forecasted Upside	-1.82% Downside	-0.17% Downside	-5.80% Downside	13.62% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.50	2.53	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-1.82% Downside	45.85% Upside	10.47% Upside
News Sentiment Rating	Neutral News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
6/23/2025	Jefferies Financial Group 2 of 5 stars		Set Target	Buy ➝ Buy	$83.00	+14.94%
6/23/2025	Morgan Stanley 3 of 5 stars	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Equal Weight ➝ Equal Weight	$71.00 ➝ $76.00	+2.96%
6/23/2025	UBS Group 3 of 5 stars	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$66.00 ➝ $74.00	-0.06%
6/23/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$73.00 ➝ $78.00	+5.34%
6/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Paul Trussell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$57.00 ➝ $67.00	-6.74%
6/20/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$73.00 ➝ $82.00	+17.01%
6/17/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$76.00 ➝ $75.00	+13.56%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold
5/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Goldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$72.00 ➝ $82.00	+13.27%
3/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$61.00 ➝ $65.00	-2.70%
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3/6/2025	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$58.00	-14.86%
2/4/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Leah Jordan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+10.54%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$70.00 ➝ $75.00	+19.75%
12/12/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Bania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$60.00 ➝ $63.00	+0.08%
12/12/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$70.00 ➝ $73.00	+15.43%
12/6/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$52.00 ➝ $56.00	-6.70%
10/18/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%
7/22/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Graja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$70.00 ➝ $72.00	+31.58%
6/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/1/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$52.00 ➝ $50.00	+12.99%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$52.00	+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:41 AM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, July 1, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. has recently increased its quarterly dividend to $0.35 per share, reflecting a commitment to returning value to shareholders. This increase from the previous dividend of $0.32 indicates a positive trend in the company's financial health.
The current stock price is around $70, which is considered attractive given the company's stable revenue and earnings potential. Analysts project an EPS of 4.44 for the current fiscal year, suggesting growth opportunities.
Institutional investors hold a significant 80.93% of The Kroger Co.'s stock, indicating strong confidence from large financial entities in the company's future performance.
Recent upgrades from multiple analysts, including a "buy" rating and increased price targets, suggest that market sentiment is favorable towards The Kroger Co., which could lead to potential stock price appreciation.
The company operates a diverse range of food and drug retail formats, which positions it well to adapt to changing consumer preferences and market conditions, enhancing its resilience in the retail sector.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The Kroger Co. reported a slight revenue decline of 0.3% compared to the same quarter last year, which may raise concerns about its growth trajectory in a competitive market.
Despite the dividend increase, the company's payout ratio is currently at 34.88%, which, while manageable, could limit future dividend growth if earnings do not improve significantly.
Analysts have mixed ratings, with a significant number maintaining a "hold" rating, indicating uncertainty about the stock's short-term performance and potential for growth.
The retail sector faces ongoing challenges, including inflationary pressures and changing consumer behaviors, which could impact The Kroger Co.'s profitability and market share.
Recent fluctuations in stock price and market conditions may lead to volatility, making it a riskier investment for those seeking stability in their portfolio.

KR Forecast - Frequently Asked Questions

: According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.00, with a high forecast of $83.00 and a low forecast of $55.00.
: 18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 9 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" KR shares.
: According to analysts, Kroger's stock has a predicted downside of -1.82% based on their 12-month stock forecasts.
: Over the previous 90 days, Kroger's stock had 2 upgrades by analysts.
: Kroger has been rated by research analysts at Deutsche Bank Aktiengesellschaft, Evercore ISI, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Melius, Melius Research, Morgan Stanley, Telsey Advisory Group, and UBS Group in the past 90 days.
: Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.50 while the average consensus rating score for "retail/wholesale" companies is 2.53. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 7/2/2025 by MarketBeat.com Staff

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Kroger (KR) Stock Forecast & Price Target