Kroger (KR) Stock Forecast & Price Target

$71.46 -0.92 (-1.26%)

Closing price 03:59 PM Eastern

Extended Trading

$71.89 +0.42 (+0.59%)

As of 08:00 PM Eastern

Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 18 Analyst Ratings

Sell
0

Hold
10

Buy
8

Based on 18 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 18 analysts, 10 have given a hold rating, and 8 have given a buy rating for KR.

Consensus Price Target

$70.16
-1.83% Downside

According to the 18 analysts' twelve-month price targets for Kroger, the average price target is $70.16. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted downside of -1.83% from the current price of $71.47.

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KR Analyst Ratings Over Time

Type	Current Forecast 7/25/24 to 7/25/25	1 Month Ago 6/25/24 to 6/25/25	3 Months Ago 4/26/24 to 4/26/25	1 Year Ago 7/26/23 to 7/25/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$70.16	$70.00	$66.50	$58.64
Forecasted Upside	-1.83% Downside	-3.06% Downside	-5.04% Downside	10.01% Upside
Consensus Rating	Hold	Moderate Buy	Moderate Buy	Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.44	2.53	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-1.83% Downside	48.55% Upside	9.77% Upside
News Sentiment Rating	Neutral News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/21/2025	Barclays 3 of 5 stars		Initiated Coverage	Equal Weight	$75.00	+5.10%
6/23/2025	Jefferies Financial Group 2 of 5 stars		Set Target	Buy ➝ Buy	$83.00	+14.94%
6/23/2025	Morgan Stanley 3 of 5 stars	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Equal Weight ➝ Equal Weight	$71.00 ➝ $76.00	+2.96%
6/23/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$66.00 ➝ $74.00	-0.06%
6/23/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$73.00 ➝ $78.00	+5.34%
6/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Paul Trussell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$57.00 ➝ $67.00	-6.74%
6/20/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$73.00 ➝ $82.00	+17.01%
6/17/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$76.00 ➝ $75.00	+13.56%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold
5/1/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Goldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$72.00 ➝ $82.00	+13.27%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
3/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$61.00 ➝ $65.00	-2.70%
3/6/2025	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$58.00	-14.86%
2/4/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Leah Jordan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+10.54%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$70.00 ➝ $75.00	+19.75%
12/12/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Bania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$60.00 ➝ $63.00	+0.08%
12/12/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$70.00 ➝ $73.00	+15.43%
12/6/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$52.00 ➝ $56.00	-6.70%
10/18/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%
7/22/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Graja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$70.00 ➝ $72.00	+31.58%
6/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/1/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$52.00 ➝ $50.00	+12.99%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$52.00	+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:23 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 24, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. has recently increased its quarterly dividend from $0.32 to $0.35, indicating a commitment to returning value to shareholders.
The current stock price is around $70, which reflects a positive outlook from analysts, with many rating it as a "Moderate Buy."
Institutional investors own a significant portion of the company, with over 80% of the stock held by hedge funds and other institutions, suggesting strong confidence in the company's future.
Analysts project earnings per share of 4.44 for the current year, indicating potential profitability and growth for investors.
The Kroger Co. operates a diverse range of retail formats, including food and drug stores, which can help mitigate risks associated with market fluctuations.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The company's revenue has decreased by 0.3% year-over-year, which may raise concerns about its growth trajectory.
Insider selling has occurred recently, with insiders selling nearly 200,000 shares, which could indicate a lack of confidence in the company's short-term performance.
Despite positive analyst ratings, the stock has faced volatility, which may deter risk-averse investors.
With a dividend payout ratio of 34.88%, there may be limited room for future dividend increases, which could affect income-focused investors.
Recent market conditions and economic factors could impact consumer spending, potentially affecting The Kroger Co.'s sales and profitability.

KR Forecast - Frequently Asked Questions

: According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.16, with a high forecast of $83.00 and a low forecast of $55.00.
: 18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 10 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.
: According to analysts, Kroger's stock has a predicted downside of -1.83% based on their 12-month stock forecasts.
: Over the previous 90 days, Kroger's stock had 2 upgrades by analysts.
: Kroger has been rated by research analysts at Barclays, Deutsche Bank Aktiengesellschaft, Evercore ISI, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Melius, Melius Research, Morgan Stanley, Telsey Advisory Group, and UBS Group in the past 90 days.
: Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating for Kroger is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 7/25/2025 by MarketBeat.com Staff

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Kroger (KR) Stock Forecast & Price Target