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Kroger (KR) Stock Forecast & Price Target

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$71.46 -0.92 (-1.26%)
Closing price 03:59 PM Eastern
Extended Trading
$71.89 +0.42 (+0.59%)
As of 08:00 PM Eastern
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Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
10
Buy
8

Based on 18 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 18 analysts, 10 have given a hold rating, and 8 have given a buy rating for KR.

Consensus Price Target

$70.16
-1.83% Downside
According to the 18 analysts' twelve-month price targets for Kroger, the average price target is $70.16. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted downside of -1.83% from the current price of $71.47.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
7/25/24 to 7/25/25
1 Month Ago
6/25/24 to 6/25/25
3 Months Ago
4/26/24 to 4/26/25
1 Year Ago
7/26/23 to 7/25/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
8 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
7 Buy rating(s)
Hold
10 Hold rating(s)
9 Hold rating(s)
6 Hold rating(s)
3 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$70.16$70.00$66.50$58.64
Forecasted Upside-1.83% Downside-3.06% Downside-5.04% Downside10.01% Upside
Consensus Rating
Hold
Moderate Buy
Moderate Buy
Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Kroger Stock vs. The Competition

TypeKrogerRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.44
2.53
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-1.83% Downside48.55% Upside9.77% Upside
News Sentiment Rating
Neutral News

See Recent KR News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
7/21/2025Barclays
3 of 5 stars
 Initiated CoverageEqual Weight$75.00+5.10%
6/23/2025Jefferies Financial Group
2 of 5 stars
 Set TargetBuy ➝ Buy$83.00+14.94%
6/23/2025Morgan Stanley
3 of 5 stars
Simeon Gutman
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Set TargetEqual Weight ➝ Equal Weight$71.00 ➝ $76.00+2.96%
6/23/2025UBS Group
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Michael Lasser
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Reiterated RatingNeutral ➝ Neutral$66.00 ➝ $74.00-0.06%
6/23/2025Guggenheim
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John Heinbockel
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Boost TargetBuy ➝ Buy$73.00 ➝ $78.00+5.34%
6/23/2025Deutsche Bank Aktiengesellschaft
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Paul Trussell
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Boost TargetHold ➝ Hold$57.00 ➝ $67.00-6.74%
6/20/2025Telsey Advisory Group
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Joseph Feldman
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Reiterated RatingOutperform ➝ Outperform$73.00 ➝ $82.00+17.01%
6/17/2025Evercore ISI
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Michael Montani
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Lower TargetOutperform ➝ Outperform$76.00 ➝ $75.00+13.56%
5/20/2025Melius Research
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K. Short
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UpgradeStrong Sell ➝ Hold
5/1/2025JPMorgan Chase & Co.
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Ken Goldman
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Boost TargetOverweight ➝ Overweight$72.00 ➝ $82.00+13.27%
3/7/2025Citigroup
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P. Lejuez
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Boost TargetNeutral ➝ Neutral$61.00 ➝ $65.00-2.70%
3/6/2025Roth Capital
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 Set Target$58.00-14.86%
2/4/2025The Goldman Sachs Group
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Leah Jordan
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Reiterated RatingBuy$70.00+10.54%
12/20/2024Bank of America
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 Boost TargetBuy ➝ Buy$70.00 ➝ $75.00+19.75%
12/12/2024BMO Capital Markets
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K. Bania
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Boost TargetMarket Perform ➝ Market Perform$60.00 ➝ $63.00+0.08%
12/12/2024Wells Fargo & Company
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 Boost TargetOverweight ➝ Overweight$70.00 ➝ $73.00+15.43%
12/6/2024Roth Mkm
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 Boost TargetNeutral ➝ Neutral$52.00 ➝ $56.00-6.70%
10/18/2024BNP Paribas
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R. Joyce
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Initiated CoverageNeutral$56.00-0.96%
7/22/2024Argus
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C. Graja
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Boost TargetBuy ➝ Buy$70.00 ➝ $72.00+31.58%
6/21/2024Wolfe Research
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G. Badishkanian
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UpgradeStrong-Buy
12/1/2023Stephens
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 Lower TargetEqual Weight ➝ Equal Weight$52.00 ➝ $50.00+12.99%
9/22/2023HSBC
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 Initiated CoverageHold$52.00+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:23 PM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 24, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The Kroger Co. has recently increased its quarterly dividend from $0.32 to $0.35, indicating a commitment to returning value to shareholders.
  • The current stock price is around $70, which reflects a positive outlook from analysts, with many rating it as a "Moderate Buy."
  • Institutional investors own a significant portion of the company, with over 80% of the stock held by hedge funds and other institutions, suggesting strong confidence in the company's future.
  • Analysts project earnings per share of 4.44 for the current year, indicating potential profitability and growth for investors.
  • The Kroger Co. operates a diverse range of retail formats, including food and drug stores, which can help mitigate risks associated with market fluctuations.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • The company's revenue has decreased by 0.3% year-over-year, which may raise concerns about its growth trajectory.
  • Insider selling has occurred recently, with insiders selling nearly 200,000 shares, which could indicate a lack of confidence in the company's short-term performance.
  • Despite positive analyst ratings, the stock has faced volatility, which may deter risk-averse investors.
  • With a dividend payout ratio of 34.88%, there may be limited room for future dividend increases, which could affect income-focused investors.
  • Recent market conditions and economic factors could impact consumer spending, potentially affecting The Kroger Co.'s sales and profitability.

KR Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.16, with a high forecast of $83.00 and a low forecast of $55.00.

18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 10 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.

According to analysts, Kroger's stock has a predicted downside of -1.83% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 2 upgrades by analysts.

Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating for Kroger is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how KR compares to other companies.


This page (NYSE:KR) was last updated on 7/25/2025 by MarketBeat.com Staff
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