Kohl's (KSS) Competitors

Kohl's (NYSE:KSS) and Macy's (NYSE:M) are both retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, dividends, analyst recommendations, institutional ownership, earnings and community ranking.

Which has higher valuation and earnings, KSS or M?

Kohl's has higher earnings, but lower revenue than Macy's. Macy's is trading at a lower price-to-earnings ratio than Kohl's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kohl's	$16.22B	0.05	$317M	$0.98	7.29
Macy's	$23.01B	0.14	$105M	$2.06	5.51

Does the MarketBeat Community prefer KSS or M?

Macy's received 116 more outperform votes than Kohl's when rated by MarketBeat users. Likewise, 57.97% of users gave Macy's an outperform vote while only 56.91% of users gave Kohl's an outperform vote.

Company	Underperform	Outperform
Kohl's	Outperform Votes 819 56.91%	Underperform Votes 620 43.09%
Macy's	Outperform Votes 935 57.97%	Underperform Votes 678 42.03%

Does the media prefer KSS or M?

In the previous week, Kohl's and Kohl's both had 31 articles in the media. Macy's' average media sentiment score of 0.54 beat Kohl's' score of 0.09 indicating that Macy's is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kohl's	6 Very Positive mention(s)	5 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
Macy's	16 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals believe in KSS or M?

98.0% of Kohl's shares are held by institutional investors. Comparatively, 87.4% of Macy's shares are held by institutional investors. 0.9% of Kohl's shares are held by insiders. Comparatively, 2.8% of Macy's shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has more volatility and risk, KSS or M?

Kohl's has a beta of 1.92, indicating that its stock price is 92% more volatile than the S&P 500. Comparatively, Macy's has a beta of 2.07, indicating that its stock price is 107% more volatile than the S&P 500.

Is KSS or M a better dividend stock?

Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 7.0%. Macy's pays an annual dividend of $0.73 per share and has a dividend yield of 6.4%. Kohl's pays out 51.0% of its earnings in the form of a dividend. Macy's pays out 35.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Is KSS or M more profitable?

Kohl's has a net margin of 1.47% compared to Macy's' net margin of 0.73%. Macy's' return on equity of 21.99% beat Kohl's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kohl's	1.47%	6.44%	1.72%
Macy's	0.73%	21.99%	5.60%

Do analysts recommend KSS or M?

Kohl's presently has a consensus target price of $11.87, suggesting a potential upside of 66.07%. Macy's has a consensus target price of $15.30, suggesting a potential upside of 34.74%. Given Kohl's' higher probable upside, equities analysts clearly believe Kohl's is more favorable than Macy's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kohl's	6 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.57
Macy's	1 Sell rating(s)	10 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.15

Summary

Macy's beats Kohl's on 15 of the 20 factors compared between the two stocks.