Kohl's (KSS) Competitors

Kohl's (NYSE:KSS) and Macy's (NYSE:M) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, community ranking, profitability, valuation and dividends.

Does the MarketBeat Community favor KSS or M?

Macy's received 116 more outperform votes than Kohl's when rated by MarketBeat users. Likewise, 57.86% of users gave Macy's an outperform vote while only 56.84% of users gave Kohl's an outperform vote.

Company	Underperform	Outperform
Kohl's	Outperform Votes 819 56.84%	Underperform Votes 622 43.16%
Macy's	Outperform Votes 935 57.86%	Underperform Votes 681 42.14%

Do insiders & institutionals have more ownership in KSS or M?

98.0% of Kohl's shares are held by institutional investors. Comparatively, 87.4% of Macy's shares are held by institutional investors. 1.0% of Kohl's shares are held by company insiders. Comparatively, 2.8% of Macy's shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is KSS or M more profitable?

Kohl's has a net margin of 1.47% compared to Macy's' net margin of 0.73%. Macy's' return on equity of 21.99% beat Kohl's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kohl's	1.47%	6.44%	1.72%
Macy's	0.73%	21.99%	5.60%

Is KSS or M a better dividend stock?

Kohl's pays an annual dividend of $0.50 per share and has a dividend yield of 7.1%. Macy's pays an annual dividend of $0.73 per share and has a dividend yield of 6.5%. Kohl's pays out 51.0% of its earnings in the form of a dividend. Macy's pays out 35.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has more volatility & risk, KSS or M?

Kohl's has a beta of 1.65, indicating that its stock price is 65% more volatile than the S&P 500. Comparatively, Macy's has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500.

Does the media refer more to KSS or M?

In the previous week, Kohl's had 5 more articles in the media than Macy's. MarketBeat recorded 14 mentions for Kohl's and 9 mentions for Macy's. Macy's' average media sentiment score of 0.57 beat Kohl's' score of 0.43 indicating that Macy's is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kohl's	4 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Macy's	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable earnings & valuation, KSS or M?

Kohl's has higher earnings, but lower revenue than Macy's. Macy's is trading at a lower price-to-earnings ratio than Kohl's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kohl's	$16.22B	0.05	$317M	$0.98	7.21
Macy's	$23.01B	0.14	$105M	$2.06	5.43

Do analysts recommend KSS or M?

Kohl's presently has a consensus target price of $11.15, suggesting a potential upside of 57.76%. Macy's has a consensus target price of $14.40, suggesting a potential upside of 28.69%. Given Kohl's' higher possible upside, equities research analysts clearly believe Kohl's is more favorable than Macy's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kohl's	6 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.57
Macy's	1 Sell rating(s)	11 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.08

Summary

Macy's beats Kohl's on 14 of the 20 factors compared between the two stocks.