Kohl's (KSS) Stock Forecast & Price Target

$18.96

+0.23 (+1.23%)

(As of 09/18/2024 ET)

Kohl's - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Reduce
Based on 8 Analyst Ratings

Based on 8 Wall Street analysts who have issued ratings for Kohl's in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 8 analysts, 3 have given a sell rating, 4 have given a hold rating, and 1 has given a buy rating for KSS.

Consensus Price Target

$20.67
8.97% Upside

High Forecast	$25.00
Average Forecast	$20.67
Low Forecast	$15.00

According to the 8 analysts' twelve-month price targets for Kohl's, the average price target is $20.67. The highest price target for KSS is $25.00, while the lowest price target for KSS is $15.00. The average price target represents a forecasted upside of 8.97% from the current price of $18.97.

Type	Current Forecast 9/20/23 to 9/19/24	1 Month Ago 8/21/23 to 8/20/24	3 Months Ago 6/22/23 to 6/21/24	1 Year Ago 9/20/22 to 9/20/23
Consensus Rating	Reduce	Hold	Hold	Hold
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	2 Buy rating(s)	3 Buy rating(s)	4 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	2 Hold rating(s)
Sell	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$20.67	$22.44	$22.44	$26.36
Forecasted Upside	8.97% Upside	-0.78% Downside	-0.78% Downside	4.27% Upside

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KSS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KSS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kohl's Stock vs. The Competition

Type	Kohl's	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	1.75	2.49	2.50
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	8.97% Upside	38.38% Upside	7.94% Upside
News Sentiment Rating	Positive News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/30/2024	TD Cowen 4 of 5 stars	O. Chen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$25.00 ➝ $21.00	+6.19%
8/29/2024	Evercore ISI 2 of 5 stars		Lower Target	In-Line ➝ In-Line	$22.00 ➝ $20.00	+4.38%
8/29/2024	Robert W. Baird 2 of 5 stars		Lower Target	Outperform ➝ Outperform	$27.00 ➝ $25.00	+27.23%
8/29/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underweight	$19.00	-3.31%
8/28/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform	$23.00 ➝ $23.00	+15.06%
8/27/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Underweight	$18.00 ➝ $17.00	-13.27%
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3/13/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$27.00 ➝ $24.00	-4.12%
9/26/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underperform ➝ Underperform	$25.00 ➝ $22.00	+7.11%
9/25/2023	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$16.00 ➝ $15.00	-27.15%
8/4/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Mixed ➝ Positive
5/25/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$25.00 ➝ $28.00	+35.14%
3/2/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Sell	$27.00 ➝ $24.00	-12.47%
3/1/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$27.00	-1.50%
2/2/2023	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$42.00 ➝ $38.00	+14.46%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:32 AM ET.

KSS Forecast - Frequently Asked Questions

What is Kohl's' forecast for 2024?: According to the research reports of 8 Wall Street equities research analysts, the average twelve-month stock price forecast for Kohl's is $20.67, with a high forecast of $25.00 and a low forecast of $15.00.
Should I buy or sell Kohl's stock right now?: 8 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Kohl's in the last twelve months. There are currently 3 sell ratings, 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" KSS shares.
Does Kohl's's stock price have much upside?: According to analysts, Kohl's's stock has a predicted upside of 1.14% based on their 12-month stock forecasts.
Has Kohl's been downgraded by Wall Street analysts recently?: Over the previous 90 days, Kohl's's stock had 3 downgrades by analysts.
What analysts cover Kohl's?: Kohl's has been rated by research analysts at Evercore ISI, JPMorgan Chase & Co., Morgan Stanley, Robert W. Baird, TD Cowen, and Telsey Advisory Group in the past 90 days.
Do Wall Street analysts like Kohl's more than its competitors?: Analysts like Kohl's less than other "retail/wholesale" companies. The consensus rating for Kohl's is Reduce while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how KSS compares to other companies.