LightInTheBox (LITB) Competitors $1.78 -0.03 (-1.59%) Closing price 04/15/2025 03:59 PM EasternExtended Trading$1.78 +0.00 (+0.02%) As of 04/15/2025 05:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock LITB vs. BZUN, HITI, AKA, LESL, DIBS, PLBY, DXLG, VGII, SPWH, and YIShould you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include Baozun (BZUN), High Tide (HITI), a.k.a. Brands (AKA), Leslie's (LESL), 1stdibs.Com (DIBS), PLBY Group (PLBY), Destination XL Group (DXLG), Virgin Group Acquisition Corp. II (VGII), Sportsman's Warehouse (SPWH), and 111 (YI). These companies are all part of the "retail" industry. LightInTheBox vs. Baozun High Tide a.k.a. Brands Leslie's 1stdibs.Com PLBY Group Destination XL Group Virgin Group Acquisition Corp. II Sportsman's Warehouse 111 LightInTheBox (NYSE:LITB) and Baozun (NASDAQ:BZUN) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, earnings, community ranking, media sentiment, risk, dividends and valuation. Which has preferable valuation and earnings, LITB or BZUN? LightInTheBox has higher earnings, but lower revenue than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLightInTheBox$255.29M0.13-$9.59M-$0.09-19.77Baozun$9.42B0.02-$39.22M-$0.43-5.40 Do analysts recommend LITB or BZUN? Baozun has a consensus target price of $3.20, indicating a potential upside of 37.93%. Given Baozun's stronger consensus rating and higher probable upside, analysts plainly believe Baozun is more favorable than LightInTheBox.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score LightInTheBox 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Baozun 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 Is LITB or BZUN more profitable? LightInTheBox has a net margin of -2.16% compared to Baozun's net margin of -2.55%. LightInTheBox's return on equity of 0.00% beat Baozun's return on equity.Company Net Margins Return on Equity Return on Assets LightInTheBox-2.16% N/A -7.96% Baozun -2.55%-5.58%-2.33% Which has more risk & volatility, LITB or BZUN? LightInTheBox has a beta of 0.27, meaning that its stock price is 73% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.39, meaning that its stock price is 61% less volatile than the S&P 500. Do insiders & institutionals have more ownership in LITB or BZUN? 56.8% of LightInTheBox shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by company insiders. Comparatively, 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Does the MarketBeat Community favor LITB or BZUN? Baozun received 154 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.26% of users gave Baozun an outperform vote while only 56.48% of users gave LightInTheBox an outperform vote. CompanyUnderperformOutperformLightInTheBoxOutperform Votes25756.48% Underperform Votes19843.52% BaozunOutperform Votes41160.26% Underperform Votes27139.74% Does the media refer more to LITB or BZUN? In the previous week, LightInTheBox and LightInTheBox both had 1 articles in the media. Baozun's average media sentiment score of 1.87 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the news media. Company Overall Sentiment LightInTheBox Neutral Baozun Very Positive SummaryBaozun beats LightInTheBox on 10 of the 17 factors compared between the two stocks. Remove Ads Get LightInTheBox News Delivered to You Automatically Sign up to receive the latest news and ratings for LITB and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LITB vs. The Competition Export to ExcelMetricLightInTheBoxCatalog & mail IndustryComputer SectorNYSE ExchangeMarket Cap$32.73M$62.46B$22.16B$18.52BDividend YieldN/A4.10%3.01%4.22%P/E Ratio-5.0914.2139.5131.15Price / Sales0.130.971,967.8325.69Price / CashN/A31.1434.6317.53Price / Book-4.044.635.774.29Net Income-$9.59M$2.05B$736.02M$1.02B7 Day Performance-9.20%-3.31%0.73%-0.79%1 Month Performance71.13%-10.58%-5.38%-6.88%1 Year Performance-63.11%-11.00%52,780.54%1.74% LightInTheBox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LITBLightInTheBox0.303 of 5 stars$1.78-1.6%N/A-63.9%$32.73M$255.29M-5.09970Analyst ForecastGap DownBZUNBaozun2.7135 of 5 stars$2.34-4.1%$3.20+36.8%-2.5%$144.06M$9.42B-4.338,820Positive NewsGap DownHigh Trading VolumeHITIHigh Tide2.4401 of 5 stars$1.73-4.4%$4.50+160.1%-1.3%$140.02M$536.70M-57.671,000AKAa.k.a. Brands2.9351 of 5 stars$12.27-9.7%$21.25+73.3%-29.7%$131.15M$574.70M-4.241,100Short Interest ↓LESLLeslie's3.9048 of 5 stars$0.60-9.7%$2.65+338.1%-87.8%$111.82M$1.33B-4.024,200Short Interest ↓Analyst RevisionGap DownDIBS1stdibs.Com0.9605 of 5 stars$2.58-3.7%N/A-51.0%$92.09M$88.26M-6.14310News CoveragePLBYPLBY Group2.6895 of 5 stars$0.96-4.1%$2.57+168.6%+9.9%$89.57M$116.14M-1.001,010Positive NewsDXLGDestination XL Group2.9537 of 5 stars$1.25-9.8%$2.75+120.9%-69.8%$66.64M$467.02M8.301,350Short Interest ↓Gap DownVGIIVirgin Group Acquisition Corp. IIN/A$1.31-5.8%N/A-31.4%$65.91MN/A0.00N/AGap UpSPWHSportsman's Warehouse3.0291 of 5 stars$1.64+23.3%$2.80+70.7%-53.6%$62.52M$1.20B-1.867,700Positive NewsHigh Trading VolumeYI1111.1132 of 5 stars$6.80-7.2%N/A-25.5%$58.15M$14.40B-1.701,520Short Interest ↓News Coverage Remove Ads Related Companies and Tools Related Companies Baozun Alternatives High Tide Alternatives a.k.a. Brands Alternatives Leslie's Alternatives 1stdibs.Com Alternatives PLBY Group Alternatives Destination XL Group Alternatives Virgin Group Acquisition Corp. II Alternatives Sportsman's Warehouse Alternatives 111 Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:LITB) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersThe Crypto Market is About to Change LivesI've discovered something so significant about the 2025 crypto market that I had to put everything else aside ...Crypto 101 Media | SponsoredTwo Unmistakable Patterns Return…The signs suggest we're entering one of those rare periods now. That's why Central Banks are buying gold at...Golden Portfolio | SponsoredCrypto’s crashing…but we’re still profitingMost traders are panicking right now. Bitcoin’s dropping. 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