LightInTheBox (LITB) Competitors

LightInTheBox (NYSE:LITB) and Hour Loop (NASDAQ:HOUR) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, community ranking, profitability, valuation and dividends.

Does the media favor LITB or HOUR?

In the previous week, LightInTheBox and LightInTheBox both had 1 articles in the media. Hour Loop's average media sentiment score of 0.90 beat LightInTheBox's score of 0.00 indicating that Hour Loop is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
LightInTheBox	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Hour Loop	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, LITB or HOUR?

LightInTheBox has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.

Do insiders & institutionals believe in LITB or HOUR?

56.8% of LightInTheBox shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by insiders. Comparatively, 95.0% of Hour Loop shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has higher earnings & valuation, LITB or HOUR?

Hour Loop has lower revenue, but higher earnings than LightInTheBox. LightInTheBox is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LightInTheBox	$629.43M	0.03	-$9.59M	-$0.35	-3.04
Hour Loop	$143.31M	0.47	-$2.43M	$0.05	38.40

Does the MarketBeat Community favor LITB or HOUR?

LightInTheBox received 248 more outperform votes than Hour Loop when rated by MarketBeat users. However, 66.67% of users gave Hour Loop an outperform vote while only 55.80% of users gave LightInTheBox an outperform vote.

Company	Underperform	Outperform
LightInTheBox	Outperform Votes 250 55.80%	Underperform Votes 198 44.20%
Hour Loop	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%

Is LITB or HOUR more profitable?

Hour Loop has a net margin of 1.24% compared to LightInTheBox's net margin of -2.16%. Hour Loop's return on equity of 31.06% beat LightInTheBox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
LightInTheBox	-2.16%	N/A	-7.96%
Hour Loop	1.24%	31.06%	7.99%

Summary

Hour Loop beats LightInTheBox on 10 of the 13 factors compared between the two stocks.