Morgan Stanley (MS) Competitors $108.04 +1.46 (+1.37%) Closing price 04/11/2025 03:59 PM EasternExtended Trading$108.56 +0.52 (+0.48%) As of 04/11/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MS vs. GS, SCHW, RJF, LPLA, SF, EVR, LAZ, PIPR, BGC, and OPYShould you be buying Morgan Stanley stock or one of its competitors? The main competitors of Morgan Stanley include The Goldman Sachs Group (GS), Charles Schwab (SCHW), Raymond James (RJF), LPL Financial (LPLA), Stifel Financial (SF), Evercore (EVR), Lazard (LAZ), Piper Sandler Companies (PIPR), BGC Group (BGC), and Oppenheimer (OPY). These companies are all part of the "investment banking & brokerage" industry. Morgan Stanley vs. The Goldman Sachs Group Charles Schwab Raymond James LPL Financial Stifel Financial Evercore Lazard Piper Sandler Companies BGC Group Oppenheimer Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation, earnings and community ranking. Which has more risk and volatility, MS or GS? Morgan Stanley has a beta of 1.3, meaning that its stock price is 30% more volatile than the S&P 500. Comparatively, The Goldman Sachs Group has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500. Which has higher valuation and earnings, MS or GS? The Goldman Sachs Group has lower revenue, but higher earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMorgan Stanley$57.62B3.02$13.39B$7.9413.61The Goldman Sachs Group$53.51B2.88$14.28B$40.5512.20 Does the MarketBeat Community favor MS or GS? The Goldman Sachs Group received 85 more outperform votes than Morgan Stanley when rated by MarketBeat users. Likewise, 59.64% of users gave The Goldman Sachs Group an outperform vote while only 58.97% of users gave Morgan Stanley an outperform vote. CompanyUnderperformOutperformMorgan StanleyOutperform Votes132558.97% Underperform Votes92241.03% The Goldman Sachs GroupOutperform Votes141059.64% Underperform Votes95440.36% Is MS or GS a better dividend stock? Morgan Stanley pays an annual dividend of $3.70 per share and has a dividend yield of 3.4%. The Goldman Sachs Group pays an annual dividend of $12.00 per share and has a dividend yield of 2.4%. Morgan Stanley pays out 46.6% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has raised its dividend for 12 consecutive years and The Goldman Sachs Group has raised its dividend for 13 consecutive years. Does the media prefer MS or GS? In the previous week, Morgan Stanley had 13 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 147 mentions for Morgan Stanley and 134 mentions for The Goldman Sachs Group. Morgan Stanley's average media sentiment score of 0.75 beat The Goldman Sachs Group's score of 0.28 indicating that Morgan Stanley is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Morgan Stanley 62 Very Positive mention(s) 21 Positive mention(s) 39 Neutral mention(s) 15 Negative mention(s) 5 Very Negative mention(s) Positive The Goldman Sachs Group 42 Very Positive mention(s) 23 Positive mention(s) 29 Neutral mention(s) 24 Negative mention(s) 12 Very Negative mention(s) Neutral Is MS or GS more profitable? Morgan Stanley has a net margin of 12.48% compared to The Goldman Sachs Group's net margin of 11.32%. Morgan Stanley's return on equity of 14.39% beat The Goldman Sachs Group's return on equity.Company Net Margins Return on Equity Return on Assets Morgan Stanley12.48% 14.39% 1.09% The Goldman Sachs Group 11.32%13.30%0.84% Do analysts prefer MS or GS? Morgan Stanley currently has a consensus price target of $129.87, suggesting a potential upside of 20.20%. The Goldman Sachs Group has a consensus price target of $586.00, suggesting a potential upside of 18.48%. Given Morgan Stanley's higher possible upside, equities analysts clearly believe Morgan Stanley is more favorable than The Goldman Sachs Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Morgan Stanley 0 Sell rating(s) 12 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.33The Goldman Sachs Group 0 Sell rating(s) 13 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.35 Do insiders and institutionals have more ownership in MS or GS? 84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by company insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. SummaryMorgan Stanley beats The Goldman Sachs Group on 11 of the 21 factors compared between the two stocks. Remove Ads Get Morgan Stanley News Delivered to You Automatically Sign up to receive the latest news and ratings for MS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MS vs. The Competition Export to ExcelMetricMorgan StanleySecurity brokers & dealers IndustryFinance SectorNYSE ExchangeMarket Cap$174.25B$26.91B$10.65B$18.30BDividend Yield3.67%2.73%5.88%4.13%P/E Ratio13.6113.2521.2930.71Price / Sales3.024.9124.7725.88Price / Cash15.9722.5217.6117.55Price / Book1.942.442.514.25Net Income$13.39B$1.45B$1.03B$1.02B7 Day Performance8.31%2.95%0.39%1.34%1 Month Performance-3.09%-7.55%488.55%-7.29%1 Year Performance25.35%19.79%528.12%-1.36% Morgan Stanley Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MSMorgan Stanley4.8028 of 5 stars$108.04+1.4%$129.87+20.2%N/A$174.25B$57.62B13.6182,400Earnings ReportDividend AnnouncementNews CoverageGap DownGSThe Goldman Sachs Group4.9742 of 5 stars$460.80-2.1%$589.19+27.9%N/A$144.00B$53.51B11.3848,500Upcoming EarningsAnalyst ForecastNews CoverageGap DownSCHWCharles Schwab4.554 of 5 stars$69.82+1.1%$86.28+23.6%N/A$126.64B$19.61B23.3535,300Upcoming EarningsAnalyst ForecastNews CoverageRJFRaymond James4.8383 of 5 stars$123.30-0.3%$164.64+33.5%N/A$25.31B$13.15B12.0519,000Analyst ForecastAnalyst RevisionNews CoveragePositive NewsLPLALPL Financial4.8102 of 5 stars$285.94+0.9%$376.33+31.6%N/A$21.52B$12.39B20.556,900Analyst ForecastGap DownSFStifel Financial4.7065 of 5 stars$77.04-2.6%$117.86+53.0%N/A$8.01B$4.91B12.389,000Analyst ForecastNews CoverageGap DownEVREvercore4.9801 of 5 stars$162.62-0.8%$266.80+64.1%N/A$6.37B$2.98B17.982,120Analyst ForecastAnalyst RevisionLAZLazard4.5828 of 5 stars$34.17-3.0%$50.33+47.3%N/A$3.85B$3.09B12.843,400Analyst ForecastAnalyst RevisionNews CoverageGap DownHigh Trading VolumePIPRPiper Sandler Companies2.1227 of 5 stars$210.42-3.0%$286.00+35.9%N/A$3.73B$1.48B20.591,790Positive NewsBGCBGC Group4.067 of 5 stars$7.48-4.0%$15.00+100.6%N/A$3.65B$2.21B29.073,856Analyst ForecastOPYOppenheimer2.2958 of 5 stars$51.68-2.6%N/AN/A$543.93M$1.43B8.112,910Positive NewsGap Down Remove Ads Related Companies and Tools Related Companies GS Alternatives SCHW Alternatives RJF Alternatives LPLA Alternatives SF Alternatives EVR Alternatives LAZ Alternatives PIPR Alternatives BGC Alternatives OPY Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:MS) was last updated on 4/13/2025 by MarketBeat.com Staff From Our PartnersTrump’s Secret WeaponHave you looked at the stock market recently? 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