Principal Financial Group (PFG) Competitors $79.66 +0.28 (+0.36%) As of 01:17 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, CFG, EQH, MET, PRU, RF, and SFShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Citizens Financial Group (CFG), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Citizens Financial Group Equitable MetLife Prudential Financial Regions Financial Stifel Financial Principal Financial Group (NYSE:PFG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation. Do analysts prefer PFG or BHF? Principal Financial Group currently has a consensus price target of $84.08, suggesting a potential upside of 5.57%. Brighthouse Financial has a consensus price target of $60.30, suggesting a potential upside of 16.88%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Principal Financial Group 4 Sell rating(s) 6 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.83Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Do institutionals and insiders hold more shares of PFG or BHF? 75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has more risk and volatility, PFG or BHF? Principal Financial Group has a beta of 0.99, meaning that its stock price is 1% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Is PFG or BHF more profitable? Principal Financial Group has a net margin of 9.74% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Principal Financial Group9.74% 14.68% 0.52% Brighthouse Financial 8.71%25.60%0.54% Does the media favor PFG or BHF? In the previous week, Brighthouse Financial had 6 more articles in the media than Principal Financial Group. MarketBeat recorded 20 mentions for Brighthouse Financial and 14 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.07 beat Brighthouse Financial's score of 0.46 indicating that Principal Financial Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Principal Financial Group 8 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 6 Very Positive mention(s) 5 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has preferable earnings and valuation, PFG or BHF? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrincipal Financial Group$15.77B1.13$1.57B$4.6717.05Brighthouse Financial$6.69B0.44$388M$8.346.19 SummaryBrighthouse Financial beats Principal Financial Group on 9 of the 17 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$17.84B$17.83B$12.04B$20.60BDividend Yield3.76%3.76%5.55%3.65%P/E Ratio11.9111.9119.0427.20Price / Sales1.131.1326.5253.52Price / Cash7.917.9121.6222.28Price / Book1.611.612.294.58Net Income$1.57B$1.57B$997.60M$995.22M7 Day Performance-1.50%-1.66%-0.40%-1.09%1 Month Performance3.80%3.64%3.25%3.25%1 Year Performance-8.32%-8.46%540.56%6.97% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group3.9118 of 5 stars$79.64+0.3%$84.08+5.6%-7.8%$17.84B$15.77B11.9119,300Positive NewsAnalyst ForecastBHFBrighthouse Financial4.6558 of 5 stars$50.70-4.9%$59.70+17.8%-3.0%$2.91B$4.72B6.081,400News CoverageAnalyst ForecastGap UpFITBFifth Third Bancorp4.9317 of 5 stars$43.07-0.8%$47.53+10.4%+9.2%$28.75B$8.29B13.6718,616Positive NewsUpcoming EarningsHBANHuntington Bancshares4.9775 of 5 stars$17.54flat$18.33+4.5%+20.6%$25.62B$7.55B13.3919,932Trending NewsUpcoming EarningsAnalyst DowngradeAMPAmeriprise Financial4.0758 of 5 stars$536.13-1.3%$517.86-3.4%+17.4%$51.05B$17.47B18.2213,600Analyst DowngradeCFGCitizens Financial Group4.5767 of 5 stars$47.08-1.3%$48.68+3.4%+20.7%$20.58B$12.36B14.9517,287Upcoming EarningsEQHEquitable4.4062 of 5 stars$54.62-1.9%$62.64+14.7%+20.8%$16.60B$12.44B14.848,000Positive NewsAnalyst ForecastMETMetLife4.9985 of 5 stars$79.20-1.8%$94.67+19.5%+2.4%$53.17B$70.99B12.8845,000Analyst ForecastPRUPrudential Financial4.9332 of 5 stars$106.48-2.4%$121.15+13.8%-18.0%$37.69B$68.05B16.8738,196Analyst ForecastRFRegions Financial4.8719 of 5 stars$24.57-0.9%$26.15+6.4%+14.3%$22.09B$9.37B11.8119,644Positive NewsUpcoming EarningsSFStifel Financial3.8477 of 5 stars$107.54-1.5%$106.75-0.7%+25.5%$11.05B$4.97B20.569,000Positive NewsUpcoming EarningsAnalyst Upgrade Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Citizens Financial Group Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBanks aren’t ready for this altcoin—are you?Our expert analysts have identified a $100 billion gap in the crypto market. 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