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Principal Financial Group (PFG) Stock Forecast & Price Target

Principal Financial Group logo
$78.84 -2.06 (-2.55%)
As of 03:14 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
3
Hold
5
Buy
2

Based on 10 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for PFG.

Consensus Price Target

$88.60
12.31% Upside
According to the 10 analysts' twelve-month price targets for Principal Financial Group, the average price target is $88.60. The highest price target for PFG is $101.00, while the lowest price target for PFG is $73.00. The average price target represents a forecasted upside of 12.31% from the current price of $78.89.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PFG Analyst Ratings Over Time

TypeCurrent Forecast
10/16/24 to 10/16/25
1 Month Ago
9/16/24 to 9/16/25
3 Months Ago
7/18/24 to 7/18/25
1 Year Ago
10/17/23 to 10/16/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
0 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
6 Hold rating(s)
9 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$88.60$86.90$84.08$85.42
Forecasted Upside12.31% Upside8.50% Upside3.73% Upside-6.29% Downside
Consensus RatingReduceReduceReduceHold

PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Principal Financial Group Stock vs. The Competition

TypePrincipal Financial GroupFinance CompaniesS&P 500
Consensus Rating Score
1.90
2.30
2.52
Consensus RatingReduceHoldModerate Buy
Predicted Upside10.66% Upside24.40% Upside13.40% Upside
News Sentiment Rating
Positive News

See Recent PFG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/9/2025Evercore ISI
3 of 5 stars
Boost TargetIn-Line$92.00 ➝ $94.00+14.96%
10/9/2025Keefe, Bruyette & Woods
5 of 5 stars
Ryan Krueger
Ryan Krueger
Not Rated
Boost TargetMarket Perform$88.00 ➝ $90.00+9.17%
10/8/2025Barclays
3 of 5 stars
Alex Scott
Alex Scott
Not Rated
Boost TargetUnderweight$80.00 ➝ $83.00-0.68%
10/8/2025Wells Fargo & Company
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Boost TargetUnderweight$72.00 ➝ $73.00-12.27%
10/7/2025Piper Sandler
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 Set TargetOverweight$94.00+12.57%
10/7/2025Morgan Stanley
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Boost TargetUnderweight$77.00 ➝ $80.00-4.68%
7/29/2025UBS Group
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Boost TargetNeutral$85.00 ➝ $87.00+6.44%
7/8/2025JPMorgan Chase & Co.
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Boost TargetOverweight$92.00 ➝ $101.00+23.32%
1/23/2025BMO Capital Markets
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Initiated CoverageMarket Perform$93.00+13.89%
1/16/2025Royal Bank Of Canada
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Reiterated RatingSector Perform$91.00 ➝ $91.00+13.64%
10/10/2024Bank of America
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 Lower TargetNeutral$94.00 ➝ $91.00+3.87%
7/23/2024Citigroup
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 Boost TargetSell$68.00 ➝ $70.00-18.01%
7/18/2024Jefferies Financial Group
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 Boost TargetHold$73.00 ➝ $76.00-13.37%
7/9/2024Raymond James Financial
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UpgradeMarket PerformStrong-Buy$99.00+26.18%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 03:14 PM ET.


Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

  • The current stock price is around $83.84, which may present a buying opportunity for investors looking for value.
  • Recent earnings reports show that the company exceeded consensus estimates, indicating strong financial performance and potential for growth.
  • Principal Financial Group, Inc. has recently increased its quarterly dividend to $0.78, reflecting a commitment to returning value to shareholders.
  • Analysts have given positive ratings, with several firms raising their price targets, suggesting confidence in the company's future performance.
  • The company has a solid market capitalization of approximately $18.68 billion, indicating stability and a strong presence in the financial sector.

Principal Financial Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

  • The stock has received mixed ratings from analysts, with a consensus rating of "Reduce," which may indicate caution among investors.
  • Despite recent positive developments, the stock has a potential downside of about 4.58% from its previous close, suggesting possible short-term volatility.
  • The company has a relatively high debt-to-equity ratio, which could pose risks in times of economic uncertainty.
  • Market conditions can be unpredictable, and the financial sector is often subject to regulatory changes that could impact performance.
  • While the dividend has increased, the payout ratio is over 62%, which may limit future increases or indicate potential sustainability issues.

PFG Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $88.60, with a high forecast of $101.00 and a low forecast of $73.00.

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last twelve months. There are currently 3 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "reduce" PFG shares.

According to analysts, Principal Financial Group's stock has a predicted upside of 12.31% based on their 12-month stock forecasts.

Principal Financial Group has been rated by research analysts at Barclays, Evercore ISI, Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days.

Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how PFG compares to other companies.


This page (NYSE:PFG) was last updated on 10/16/2025 by MarketBeat.com Staff
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