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Procter & Gamble (PG) Competitors

Procter & Gamble logo
$169.11 +2.20 (+1.32%)
As of 04/14/2025 03:58 PM Eastern

PG vs. CL, KMB, CHD, CLX, WDFC, CENTA, SPB, ODC, UL, and ECL

Should you be buying Procter & Gamble stock or one of its competitors? The main competitors of Procter & Gamble include Colgate-Palmolive (CL), Kimberly-Clark (KMB), Church & Dwight (CHD), Clorox (CLX), WD-40 (WDFC), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Co. of America (ODC), Unilever (UL), and Ecolab (ECL).

Procter & Gamble vs.

Colgate-Palmolive (NYSE:CL) and Procter & Gamble (NYSE:PG) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, community ranking, profitability, analyst recommendations, risk, dividends and earnings.

Colgate-Palmolive currently has a consensus price target of $101.67, suggesting a potential upside of 7.04%. Procter & Gamble has a consensus price target of $181.50, suggesting a potential upside of 7.33%. Given Procter & Gamble's stronger consensus rating and higher probable upside, analysts clearly believe Procter & Gamble is more favorable than Colgate-Palmolive.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Colgate-Palmolive
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.48
Procter & Gamble
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.86

Colgate-Palmolive pays an annual dividend of $2.08 per share and has a dividend yield of 2.2%. Procter & Gamble pays an annual dividend of $4.22 per share and has a dividend yield of 2.5%. Colgate-Palmolive pays out 59.1% of its earnings in the form of a dividend. Procter & Gamble pays out 67.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Colgate-Palmolive has raised its dividend for 63 consecutive years and Procter & Gamble has raised its dividend for 70 consecutive years. Procter & Gamble is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Procter & Gamble received 373 more outperform votes than Colgate-Palmolive when rated by MarketBeat users. Likewise, 61.23% of users gave Procter & Gamble an outperform vote while only 50.63% of users gave Colgate-Palmolive an outperform vote.

CompanyUnderperformOutperform
Colgate-PalmoliveOutperform Votes
562
50.63%
Underperform Votes
548
49.37%
Procter & GambleOutperform Votes
935
61.23%
Underperform Votes
592
38.77%

Procter & Gamble has a net margin of 18.35% compared to Colgate-Palmolive's net margin of 14.38%. Colgate-Palmolive's return on equity of 477.77% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Colgate-Palmolive14.38% 477.77% 17.98%
Procter & Gamble 18.35%33.00%13.53%

In the previous week, Procter & Gamble had 38 more articles in the media than Colgate-Palmolive. MarketBeat recorded 72 mentions for Procter & Gamble and 34 mentions for Colgate-Palmolive. Colgate-Palmolive's average media sentiment score of 1.23 beat Procter & Gamble's score of 1.14 indicating that Colgate-Palmolive is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Colgate-Palmolive
26 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Procter & Gamble
46 Very Positive mention(s)
6 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

Procter & Gamble has higher revenue and earnings than Colgate-Palmolive. Procter & Gamble is trading at a lower price-to-earnings ratio than Colgate-Palmolive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Colgate-Palmolive$20.10B3.83$2.89B$3.5226.98
Procter & Gamble$84.35B4.70$14.88B$6.2826.93

80.4% of Colgate-Palmolive shares are held by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are held by institutional investors. 0.3% of Colgate-Palmolive shares are held by company insiders. Comparatively, 0.2% of Procter & Gamble shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Colgate-Palmolive has a beta of 0.4, indicating that its stock price is 60% less volatile than the S&P 500. Comparatively, Procter & Gamble has a beta of 0.43, indicating that its stock price is 57% less volatile than the S&P 500.

Summary

Procter & Gamble beats Colgate-Palmolive on 15 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PG vs. The Competition

MetricProcter & GambleSoap, detergents, & cleaning preparations; perfumes, & cosmetics IndustryStaples SectorNYSE Exchange
Market Cap$396.54B$110.07B$17.16B$18.52B
Dividend Yield2.48%1.95%3.04%4.25%
P/E Ratio26.9323.8915.4031.06
Price / Sales4.703.213.3326.47
Price / Cash20.5819.8916.3917.54
Price / Book7.835.426.334.29
Net Income$14.88B$4.03B$737.42M$1.02B
7 Day Performance5.64%5.14%2.47%4.23%
1 Month Performance0.54%-1.95%-4.73%-6.79%
1 Year Performance8.87%1.59%-1.42%-0.03%

Procter & Gamble Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PG
Procter & Gamble
4.3746 of 5 stars
$169.11
+1.3%
$181.50
+7.3%
+8.9%$396.54B$84.35B26.93106,000Dividend Increase
Analyst Forecast
Positive News
CL
Colgate-Palmolive
4.2661 of 5 stars
$89.37
-2.5%
$102.06
+14.2%
+10.6%$72.41B$20.10B25.3633,800Analyst Forecast
Positive News
KMB
Kimberly-Clark
4.5949 of 5 stars
$134.94
-2.2%
$144.85
+7.3%
+15.2%$44.75B$20.06B17.8744,000Analyst Forecast
Positive News
CHD
Church & Dwight
4.3278 of 5 stars
$102.81
-3.1%
$112.13
+9.1%
+4.5%$25.28B$6.11B43.345,250Analyst Forecast
Positive News
CLX
Clorox
3.9168 of 5 stars
$139.80
-2.8%
$159.00
+13.7%
-0.9%$17.19B$7.17B38.139,000Analyst Forecast
News Coverage
WDFC
WD-40
3.404 of 5 stars
$239.94
-2.1%
$301.00
+25.5%
-5.5%$3.25B$603.64M45.96580Earnings Report
CENTA
Central Garden & Pet
3.5167 of 5 stars
$30.74
-2.3%
$41.00
+33.4%
-5.8%$2.02B$3.22B16.957,000Gap Down
SPB
Spectrum Brands
4.2992 of 5 stars
$60.96
-2.5%
$101.57
+66.6%
-23.2%$1.60B$2.97B14.9811,000News Coverage
Gap Down
ODC
Oil-Dri Co. of America
2.6512 of 5 stars
$43.07
-0.4%
N/A+150.2%$628.59M$465.34M13.92870Gap Down
UL
Unilever
2.2193 of 5 stars
$57.73
-3.7%
$66.33
+14.9%
+32.9%$142.80B$60.76B16.52148,000Short Interest ↓
Positive News
Gap Down
ECL
Ecolab
4.8291 of 5 stars
$231.68
-2.6%
$289.20
+24.8%
+7.6%$65.60B$15.74B31.3447,000Short Interest ↑
Positive News
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This page (NYSE:PG) was last updated on 4/15/2025 by MarketBeat.com Staff
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