Philip Morris International (PM) Competitors $183.38 +2.46 (+1.36%) Closing price 03:59 PM EasternExtended Trading$182.98 -0.40 (-0.22%) As of 07:22 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PM vs. CRON, MO, UVV, BTI, TPB, ISPR, XXII, KAVL, PG, and KOShould you be buying Philip Morris International stock or one of its competitors? The main competitors of Philip Morris International include Cronos Group (CRON), Altria Group (MO), Universal (UVV), British American Tobacco (BTI), Turning Point Brands (TPB), Ispire Technology (ISPR), 22nd Century Group (XXII), Kaival Brands Innovations Group (KAVL), Procter & Gamble (PG), and CocaCola (KO). Philip Morris International vs. Its Competitors Cronos Group Altria Group Universal British American Tobacco Turning Point Brands Ispire Technology 22nd Century Group Kaival Brands Innovations Group Procter & Gamble CocaCola Philip Morris International (NYSE:PM) and Cronos Group (NASDAQ:CRON) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, earnings, dividends, analyst recommendations, institutional ownership and valuation. Is PM or CRON more profitable? Cronos Group has a net margin of 39.69% compared to Philip Morris International's net margin of 8.43%. Cronos Group's return on equity of -0.07% beat Philip Morris International's return on equity.Company Net Margins Return on Equity Return on Assets Philip Morris International8.43% -122.40% 16.25% Cronos Group 39.69%-0.07%-0.07% Which has preferable earnings and valuation, PM or CRON? Philip Morris International has higher revenue and earnings than Cronos Group. Cronos Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPhilip Morris International$38.39B7.44$7.06B$4.8537.81Cronos Group$124.59M6.22$41.08M$0.1315.46 Does the media refer more to PM or CRON? In the previous week, Philip Morris International had 76 more articles in the media than Cronos Group. MarketBeat recorded 78 mentions for Philip Morris International and 2 mentions for Cronos Group. Philip Morris International's average media sentiment score of 1.20 beat Cronos Group's score of 0.79 indicating that Philip Morris International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Philip Morris International 55 Very Positive mention(s) 5 Positive mention(s) 12 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Cronos Group 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, PM or CRON? Philip Morris International has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500. Comparatively, Cronos Group has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500. Do insiders and institutionals believe in PM or CRON? 78.6% of Philip Morris International shares are held by institutional investors. Comparatively, 8.7% of Cronos Group shares are held by institutional investors. 0.1% of Philip Morris International shares are held by insiders. Comparatively, 7.3% of Cronos Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Do analysts prefer PM or CRON? Philip Morris International currently has a consensus target price of $186.73, indicating a potential upside of 1.83%. Given Philip Morris International's stronger consensus rating and higher probable upside, analysts clearly believe Philip Morris International is more favorable than Cronos Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Philip Morris International 0 Sell rating(s) 1 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.92Cronos Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryPhilip Morris International beats Cronos Group on 12 of the 16 factors compared between the two stocks. Get Philip Morris International News Delivered to You Automatically Sign up to receive the latest news and ratings for PM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PM vs. The Competition Export to ExcelMetricPhilip Morris InternationalTOBACCO IndustryStaples SectorNYSE ExchangeMarket Cap$285.43B$57.37B$16.03B$20.65BDividend Yield2.99%4.54%3.13%3.65%P/E Ratio37.819.7219.7027.29Price / Sales7.4441.5645.9053.17Price / Cash23.3013.6814.7222.28Price / Book-28.883.026.044.60Net Income$7.06B$1.42B$691.68M$995.22M7 Day Performance3.18%1.20%1.74%-0.80%1 Month Performance0.08%-1.86%1.32%3.55%1 Year Performance72.84%13.72%4.12%7.35% Philip Morris International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PMPhilip Morris International3.9731 of 5 stars$183.38+1.4%$186.73+1.8%+72.2%$285.43B$38.39B37.8183,100Positive NewsUpcoming EarningsAnalyst ForecastCRONCronos Group1.5903 of 5 stars$2.05+0.5%N/A-15.1%$790.64M$117.61M15.77450MOAltria Group4.2493 of 5 stars$60.13+0.8%$57.71-4.0%+22.6%$101.29B$24.02B10.076,200Positive NewsUVVUniversal3.1896 of 5 stars$58.04-1.3%N/A+12.6%$1.44B$2.95B15.3528,500BTIBritish American Tobacco2.6134 of 5 stars$48.65+0.6%$33.00-32.2%+60.0%$100.46B$33.06B9.9948,000TPBTurning Point Brands3.2867 of 5 stars$72.75-1.5%$76.67+5.4%+115.4%$1.30B$360.66M31.91430ISPRIspire Technology2.0754 of 5 stars$2.75-7.7%$7.50+172.7%-64.0%$157.16M$151.91M-5.6169XXII22nd Century Group0.6213 of 5 stars$6.18-4.9%N/A-99.8%$3.15M$24.38M0.0080News CoverageKAVLKaival Brands Innovations GroupN/A$0.49+3.1%N/A-61.0%$0.00$1.70M0.0010News CoverageGap UpPGProcter & Gamble4.7972 of 5 stars$160.22-0.4%$178.45+11.4%-7.3%$375.64B$84.04B25.43108,000Positive NewsAnalyst ForecastKOCocaCola4.4498 of 5 stars$70.89-0.6%$76.27+7.6%+9.3%$305.13B$47.06B28.3669,700Trending NewsUpcoming Earnings Related Companies and Tools Related Companies Cronos Group Competitors Altria Group Competitors Universal Competitors British American Tobacco Competitors Turning Point Brands Competitors Ispire Technology Competitors 22nd Century Group Competitors Kaival Brands Innovations Group Competitors Procter & Gamble Competitors CocaCola Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PM) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredEveryone’s watching Nvidia right now. 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