Primerica (PRI) Competitors

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

Do institutionals & insiders have more ownership in PRI or BHF?

90.9% of Primerica shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.6% of Primerica shares are owned by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Which has better valuation and earnings, PRI or BHF?

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.16B	2.80	$470.52M	$14.87	17.99
Brighthouse Financial	$6.69B	0.44	$388M	$8.34	6.10

Is PRI or BHF more profitable?

Primerica has a net margin of 15.82% compared to Brighthouse Financial's net margin of 8.71%. Primerica's return on equity of 32.30% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	15.82%	32.30%	4.74%
Brighthouse Financial	8.71%	25.60%	0.54%

Does the media refer more to PRI or BHF?

In the previous week, Brighthouse Financial had 11 more articles in the media than Primerica. MarketBeat recorded 16 mentions for Brighthouse Financial and 5 mentions for Primerica. Brighthouse Financial's average media sentiment score of 0.52 beat Primerica's score of 0.45 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brighthouse Financial	7 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer PRI or BHF?

Primerica presently has a consensus price target of $317.83, indicating a potential upside of 18.84%. Brighthouse Financial has a consensus price target of $60.30, indicating a potential upside of 18.61%. Given Primerica's stronger consensus rating and higher probable upside, analysts plainly believe Primerica is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33
Brighthouse Financial	2 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.11

Which has more volatility & risk, PRI or BHF?

Primerica has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.

Summary

Primerica beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks.