Park National (PRK) Competitors

Ally Financial (NYSE:ALLY) and Park National (NYSE:PRK) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, community ranking, analyst recommendations and valuation.

Do analysts recommend ALLY or PRK?

Ally Financial currently has a consensus price target of $40.69, indicating a potential upside of 12.33%. Park National has a consensus price target of $130.00, indicating a potential downside of 32.49%. Given Ally Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Ally Financial is more favorable than Park National.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ally Financial	1 Sell rating(s)	7 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.47
Park National	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media prefer ALLY or PRK?

In the previous week, Park National had 10 more articles in the media than Ally Financial. MarketBeat recorded 30 mentions for Park National and 20 mentions for Ally Financial. Ally Financial's average media sentiment score of 0.46 beat Park National's score of 0.04 indicating that Ally Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ally Financial	9 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Park National	2 Very Positive mention(s)	4 Positive mention(s)	16 Neutral mention(s)	7 Negative mention(s)	1 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer ALLY or PRK?

Ally Financial received 763 more outperform votes than Park National when rated by MarketBeat users. Likewise, 64.23% of users gave Ally Financial an outperform vote while only 0.00% of users gave Park National an outperform vote.

Company	Underperform	Outperform
Ally Financial	Outperform Votes 763 64.23%	Underperform Votes 425 35.77%
Park National	Outperform Votes No Votes	Underperform Votes 15 100.00%

Is ALLY or PRK a better dividend stock?

Ally Financial pays an annual dividend of $1.20 per share and has a dividend yield of 3.3%. Park National pays an annual dividend of $4.24 per share and has a dividend yield of 2.2%. Ally Financial pays out 48.0% of its earnings in the form of a dividend. Park National pays out 50.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ally Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do institutionals and insiders believe in ALLY or PRK?

88.8% of Ally Financial shares are owned by institutional investors. Comparatively, 62.7% of Park National shares are owned by institutional investors. 0.7% of Ally Financial shares are owned by company insiders. Comparatively, 2.7% of Park National shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has more risk & volatility, ALLY or PRK?

Ally Financial has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500. Comparatively, Park National has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500.

Is ALLY or PRK more profitable?

Park National has a net margin of 22.09% compared to Ally Financial's net margin of 10.84%. Park National's return on equity of 12.05% beat Ally Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ally Financial	10.84%	8.39%	0.51%
Park National	22.09%	12.05%	1.44%

Which has higher valuation and earnings, ALLY or PRK?

Ally Financial has higher revenue and earnings than Park National. Ally Financial is trading at a lower price-to-earnings ratio than Park National, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ally Financial	$8.21B	1.34	$1.02B	$2.50	14.49
Park National	$496.69M	6.26	$126.73M	$8.45	22.79

Summary

Ally Financial beats Park National on 12 of the 20 factors compared between the two stocks.