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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$39.63 -0.18 (-0.44%)
Closing price 02/21/2025 03:59 PM Eastern
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$39.63 -0.01 (-0.02%)
As of 02/21/2025 07:01 PM Eastern
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RGR vs. JAKK, JOUT, MPX, HAS, MAT, BC, PII, GEAR, NPK, and SWBI

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include JAKKS Pacific (JAKK), Johnson Outdoors (JOUT), Marine Products (MPX), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Revelyst (GEAR), National Presto Industries (NPK), and Smith & Wesson Brands (SWBI).

Sturm, Ruger & Company, Inc. vs.

Sturm, Ruger & Company, Inc. (NYSE:RGR) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, community ranking, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

In the previous week, JAKKS Pacific had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 17 mentions for JAKKS Pacific and 15 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.72 beat JAKKS Pacific's score of 0.03 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
6 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
JAKKS Pacific
3 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 3.5% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

JAKKS Pacific has a consensus price target of $41.67, suggesting a potential upside of 38.89%. Given JAKKS Pacific's higher probable upside, analysts clearly believe JAKKS Pacific is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.25

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to JAKKS Pacific's net margin of 4.87%. JAKKS Pacific's return on equity of 15.27% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.5.70% 9.47% 8.07%
JAKKS Pacific 4.87%15.27%7.74%

Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its stock price is 82% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 2.22, suggesting that its stock price is 122% more volatile than the S&P 500.

Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$535.64M1.24$48.22M$1.7722.39
JAKKS Pacific$711.56M0.46$38.41M$2.7211.03

JAKKS Pacific received 91 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. Likewise, 65.93% of users gave JAKKS Pacific an outperform vote while only 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote.

CompanyUnderperformOutperform
Sturm, Ruger & Company, Inc.Outperform Votes
325
65.92%
Underperform Votes
168
34.08%
JAKKS PacificOutperform Votes
416
65.93%
Underperform Votes
215
34.07%

Summary

JAKKS Pacific beats Sturm, Ruger & Company, Inc. on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.Ordnance & accessories, except vehicles & guided missiles IndustryDiscretionary SectorNYSE Exchange
Market Cap$665.46M$4.72B$8.38B$20.07B
Dividend Yield1.24%2.35%2.78%3.65%
P/E Ratio22.3931.6514.7534.91
Price / Sales1.246.856.8715.64
Price / Cash8.9034.8431.2220.85
Price / Book2.1212.755.254.92
Net Income$48.22M$30.68M$259.02M$1.02B
7 Day Performance11.63%-2.11%-2.90%-1.05%
1 Month Performance10.97%0.56%-0.46%-1.09%
1 Year Performance-7.81%1.32%6.18%13.70%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
1.5929 of 5 stars
$39.63
-0.4%
N/A-9.9%$665.46M$535.64M22.391,820Earnings Report
Dividend Increase
News Coverage
JAKK
JAKKS Pacific
3.3904 of 5 stars
$34.07
+0.1%
$41.67
+22.3%
-10.7%$374.43M$687.70M12.53580Earnings Report
Dividend Announcement
News Coverage
Gap Down
JOUT
Johnson Outdoors
2.88 of 5 stars
$30.23
+1.7%
N/A-37.7%$312.28M$592.85M-6.761,200
MPX
Marine Products
2.4764 of 5 stars
$8.89
-1.6%
$8.00
-10.0%
-18.4%$308.43M$236.56M18.13940
HAS
Hasbro
4.6865 of 5 stars
$60.82
+0.9%
$80.11
+31.7%
+34.9%$8.48B$5.00B-13.115,502Earnings Report
Analyst Forecast
News Coverage
MAT
Mattel
3.7371 of 5 stars
$21.94
+0.1%
$25.57
+16.6%
+7.6%$7.39B$5.38B13.7133,000
BC
Brunswick
4.8737 of 5 stars
$65.55
+0.9%
$81.85
+24.9%
-28.4%$4.33B$5.24B34.5017,300
PII
Polaris
4.5189 of 5 stars
$45.08
+1.5%
$66.17
+46.8%
-49.8%$2.51B$7.18B23.0018,500Positive News
GEAR
Revelyst
N/A$20.08
+4.5%
N/AN/A$1.17B$1.23B-111.566,400
NPK
National Presto Industries
2.0393 of 5 stars
$99.05
-0.7%
N/A+23.9%$703.26M$340.91M20.851,007News Coverage
SWBI
Smith & Wesson Brands
4.1838 of 5 stars
$10.76
-0.5%
$13.00
+20.8%
-20.5%$473.44M$535.83M13.791,509News Coverage

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This page (NYSE:RGR) was last updated on 2/22/2025 by MarketBeat.com Staff
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