Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

Is RGR or SWBI a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.2%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 6.5%. Sturm, Ruger & Company, Inc. pays out 232.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do analysts prefer RGR or SWBI?

Smith & Wesson Brands has a consensus target price of $12.00, suggesting a potential upside of 50.94%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Smith & Wesson Brands	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has stronger valuation and earnings, RGR or SWBI?

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.01	$30.56M	$0.31	107.57
Smith & Wesson Brands	$474.66M	0.74	$13.43M	$0.27	29.44

Is RGR or SWBI more profitable?

Smith & Wesson Brands has a net margin of 2.60% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	1.07%	9.53%	7.98%
Smith & Wesson Brands	2.60%	3.71%	2.39%

Which has more volatility & risk, RGR or SWBI?

Sturm, Ruger & Company, Inc. has a beta of 0.07, suggesting that its share price is 93% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.

Do institutionals and insiders believe in RGR or SWBI?

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Does the media favor RGR or SWBI?

In the previous week, Sturm, Ruger & Company, Inc. had 7 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 8 mentions for Sturm, Ruger & Company, Inc. and 1 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 1.32 beat Sturm, Ruger & Company, Inc.'s score of 0.28 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	2 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Smith & Wesson Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 19 factors compared between the two stocks.