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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$35.70 -0.25 (-0.68%)
As of 01/17/2025 03:59 PM Eastern
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RGR vs. JOUT, MPX, JAKK, HAS, MAT, BC, PII, GEAR, NPK, and SWBI

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Polaris (PII), Revelyst (GEAR), National Presto Industries (NPK), and Smith & Wesson Brands (SWBI).

Sturm, Ruger & Company, Inc. vs.

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, community ranking, valuation, analyst recommendations, risk and dividends.

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 27.7% of Johnson Outdoors shares are owned by insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Johnson Outdoors
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00

Sturm, Ruger & Company, Inc. has a net margin of 5.83% compared to Johnson Outdoors' net margin of -4.48%. Sturm, Ruger & Company, Inc.'s return on equity of 9.33% beat Johnson Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Johnson Outdoors-4.48% -5.40% -3.93%
Sturm, Ruger & Company, Inc. 5.83%9.33%7.91%

Sturm, Ruger & Company, Inc. received 48 more outperform votes than Johnson Outdoors when rated by MarketBeat users. Likewise, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 65.18% of users gave Johnson Outdoors an outperform vote.

CompanyUnderperformOutperform
Johnson OutdoorsOutperform Votes
277
65.18%
Underperform Votes
148
34.82%
Sturm, Ruger & Company, Inc.Outperform Votes
325
65.92%
Underperform Votes
168
34.08%

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Johnson Outdoors$592.85M0.57-$26.53M-$2.60-12.68
Sturm, Ruger & Company, Inc.$543.77M1.10$48.22M$1.7320.63

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 4.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.44 per share and has a dividend yield of 1.2%. Johnson Outdoors pays out -50.8% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 25.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has raised its dividend for 12 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Johnson Outdoors had 4 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 10 mentions for Johnson Outdoors and 6 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.44 beat Johnson Outdoors' score of -0.32 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Johnson Outdoors
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Johnson Outdoors has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.17, indicating that its stock price is 83% less volatile than the S&P 500.

Summary

Sturm, Ruger & Company, Inc. beats Johnson Outdoors on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.Ordnance & accessories, except vehicles & guided missiles IndustryDiscretionary SectorNYSE Exchange
Market Cap$599.32M$5.39B$8.50B$19.94B
Dividend Yield1.27%2.52%2.88%3.71%
P/E Ratio20.6334.6414.6241.41
Price / Sales1.106.353.1716.25
Price / Cash8.7333.2330.6819.84
Price / Book1.9112.965.965.76
Net Income$48.22M$30.68M$274.28M$993.25M
7 Day Performance0.04%2.89%2.17%3.12%
1 Month Performance2.19%10.86%1.99%4.75%
1 Year Performance-18.26%6.14%10.31%18.83%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
4.3069 of 5 stars
$35.70
-0.7%
N/A-18.2%$599.32M$543.77M20.631,820
JOUT
Johnson Outdoors
3.3574 of 5 stars
$32.86
-1.1%
N/A-30.0%$338.39M$592.85M-12.641,500Positive News
MPX
Marine Products
2.4795 of 5 stars
$8.79
-0.6%
$8.00
-9.0%
-16.5%$305.13M$259.61M16.59940News Coverage
JAKK
JAKKS Pacific
3.3535 of 5 stars
$27.62
-0.4%
$41.67
+50.9%
-10.5%$303.54M$687.70M10.15580Short Interest ↑
HAS
Hasbro
4.9214 of 5 stars
$57.43
+0.7%
$80.11
+39.5%
+18.8%$8.01B$4.32B-12.385,502Analyst Revision
MAT
Mattel
4.8456 of 5 stars
$18.47
-1.1%
$23.75
+28.6%
+0.3%$6.22B$5.35B11.5433,000Analyst Revision
BC
Brunswick
4.7824 of 5 stars
$64.09
+1.2%
$88.15
+37.5%
-22.2%$4.23B$5.44B15.9417,300News Coverage
PII
Polaris
4.7018 of 5 stars
$55.33
+2.1%
$84.00
+51.8%
-40.7%$3.09B$7.71B15.4616,200Analyst Forecast
GEAR
Revelyst
N/A$20.08
+4.5%
N/AN/A$1.17B$1.23B-111.566,400
NPK
National Presto Industries
1.7112 of 5 stars
$95.92
+0.7%
N/A+16.7%$681.03M$351.95M20.19900
SWBI
Smith & Wesson Brands
4.2686 of 5 stars
$10.10
+1.6%
$13.00
+28.7%
-21.3%$444.43M$514.65M12.951,509Positive News

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This page (NYSE:RGR) was last updated on 1/20/2025 by MarketBeat.com Staff
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