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Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. logo
$39.36 -0.18 (-0.46%)
As of 03/25/2025 03:58 PM Eastern

RGR vs. PII, MPX, JAKK, JOUT, HAS, MAT, BC, GEAR, NPK, and SWBI

Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Polaris (PII), Marine Products (MPX), JAKKS Pacific (JAKK), Johnson Outdoors (JOUT), Hasbro (HAS), Mattel (MAT), Brunswick (BC), Revelyst (GEAR), National Presto Industries (NPK), and Smith & Wesson Brands (SWBI).

Sturm, Ruger & Company, Inc. vs.

Polaris (NYSE:PII) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

Polaris received 328 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 59.29% of users gave Polaris an outperform vote.

CompanyUnderperformOutperform
PolarisOutperform Votes
654
59.29%
Underperform Votes
449
40.71%
Sturm, Ruger & Company, Inc.Outperform Votes
326
65.99%
Underperform Votes
168
34.01%

In the previous week, Polaris had 10 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 13 mentions for Polaris and 3 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.69 beat Polaris' score of -0.03 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Polaris
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sturm, Ruger & Company, Inc.
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 6.4%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.4%. Polaris pays out 136.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. Polaris has increased its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Polaris currently has a consensus price target of $59.83, suggesting a potential upside of 43.86%. Given Polaris' higher possible upside, equities research analysts plainly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Polaris
1 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.08
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00

Polaris has a beta of 1.54, meaning that its stock price is 54% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.15, meaning that its stock price is 85% less volatile than the S&P 500.

88.1% of Polaris shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 3.1% of Polaris shares are held by insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Polaris1.54% 13.78% 3.30%
Sturm, Ruger & Company, Inc. 5.70%9.49%8.04%

Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Polaris is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Polaris$7.18B0.33$110.80M$1.9621.22
Sturm, Ruger & Company, Inc.$535.64M1.23$48.22M$1.7722.24

Summary

Polaris beats Sturm, Ruger & Company, Inc. on 12 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RGR vs. The Competition

MetricSturm, Ruger & Company, Inc.Ordnance & accessories, except vehicles & guided missiles IndustryDiscretionary SectorNYSE Exchange
Market Cap$659.75M$5.27B$7.79B$19.75B
Dividend Yield2.40%2.99%2.96%3.75%
P/E Ratio22.2433.7417.0334.05
Price / Sales1.236.2610.4628.57
Price / Cash12.7031.6616.4217.54
Price / Book2.0612.974.394.63
Net Income$48.22M$30.68M$261.14M$1.02B
7 Day Performance-2.12%0.24%1.46%1.12%
1 Month Performance-3.59%-1.65%-4.73%-1.07%
1 Year Performance-14.23%-2.78%-1.19%7.08%

Sturm, Ruger & Company, Inc. Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RGR
Sturm, Ruger & Company, Inc.
2.8258 of 5 stars
$39.36
-0.5%
N/A-14.2%$659.75M$535.64M22.241,880News Coverage
Positive News
PII
Polaris
4.4786 of 5 stars
$44.00
+3.9%
$61.50
+39.8%
-56.0%$2.47B$7.18B22.4516,200
MPX
Marine Products
2.1311 of 5 stars
$8.41
+0.1%
$8.00
-4.8%
-23.2%$293.85M$236.56M17.15940Positive News
JAKK
JAKKS Pacific
4.5633 of 5 stars
$25.00
+1.6%
$41.67
+66.7%
+11.9%$278.65M$691.04M8.31580Insider Trade
Positive News
JOUT
Johnson Outdoors
3.2139 of 5 stars
$25.30
+1.0%
N/A-43.9%$261.45M$561.85M-5.661,500Positive News
HAS
Hasbro
4.9101 of 5 stars
$60.22
+0.7%
$80.22
+33.2%
+9.2%$8.40B$4.14B21.906,490
MAT
Mattel
4.372 of 5 stars
$20.17
+2.1%
$25.57
+26.8%
+1.7%$6.72B$5.38B12.6133,000
BC
Brunswick
4.6658 of 5 stars
$59.32
+2.8%
$81.62
+37.6%
-39.6%$3.91B$5.24B31.2215,000Analyst Revision
Positive News
GEAR
Revelyst
N/A$20.08
+4.5%
N/AN/A$1.17B$1.23B-111.566,400
NPK
National Presto Industries
2.2849 of 5 stars
$88.72
-0.3%
N/A+11.0%$629.88M$351.95M18.68900News Coverage
Positive News
SWBI
Smith & Wesson Brands
4.7752 of 5 stars
$9.85
-1.9%
$12.75
+29.4%
-45.7%$433.43M$493.05M12.631,509Positive News
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This page (NYSE:RGR) was last updated on 3/26/2025 by MarketBeat.com Staff
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