Sturm, Ruger & Company, Inc. (RGR) Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Polaris (NYSE:PII) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, community ranking, media sentiment, dividends, institutional ownership, valuation and profitability.

Is RGR or PII more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.70% compared to Polaris' net margin of 1.54%. Polaris' return on equity of 13.78% beat Sturm, Ruger & Company, Inc.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	5.70%	9.49%	8.04%
Polaris	1.54%	13.78%	3.30%

Does the MarketBeat Community believe in RGR or PII?

Polaris received 328 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.99% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 59.08% of users gave Polaris an outperform vote.

Company	Underperform	Outperform
Sturm, Ruger & Company, Inc.	Outperform Votes 326 65.99%	Underperform Votes 168 34.01%
Polaris	Outperform Votes 654 59.08%	Underperform Votes 453 40.92%

Do insiders and institutionals believe in RGR or PII?

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 88.1% of Polaris shares are owned by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 3.1% of Polaris shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Do analysts recommend RGR or PII?

Polaris has a consensus price target of $50.64, suggesting a potential upside of 48.76%. Given Polaris' higher possible upside, analysts plainly believe Polaris is more favorable than Sturm, Ruger & Company, Inc..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00
Polaris	1 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media refer more to RGR or PII?

In the previous week, Polaris had 6 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 16 mentions for Polaris and 10 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 1.63 beat Polaris' score of 0.70 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sturm, Ruger & Company, Inc.	9 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Polaris	8 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

Which has more volatility & risk, RGR or PII?

Sturm, Ruger & Company, Inc. has a beta of 0.22, indicating that its stock price is 78% less volatile than the S&P 500. Comparatively, Polaris has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500.

Which has higher earnings and valuation, RGR or PII?

Polaris has higher revenue and earnings than Sturm, Ruger & Company, Inc.. Polaris is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$535.64M	1.21	$48.22M	$1.77	21.92
Polaris	$7.18B	0.27	$110.80M	$1.96	17.37

Is RGR or PII a better dividend stock?

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.96 per share and has a dividend yield of 2.5%. Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 7.9%. Sturm, Ruger & Company, Inc. pays out 54.2% of its earnings in the form of a dividend. Polaris pays out 136.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Polaris has raised its dividend for 30 consecutive years. Polaris is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Polaris beats Sturm, Ruger & Company, Inc. on 12 of the 22 factors compared between the two stocks.