Sonic Automotive, Inc. (NYSE: SAH) is one of the largest automotive retailers in the United States, offering a full suite of vehicle sales, service, parts, financing and collision repair services. Through its network of franchised dealerships, the company represents a broad array of domestic and import brands, catering to both new-car buyers and pre-owned customers. Sonic’s operations emphasize customer experience, leveraging digital tools and in-dealership support to streamline vehicle purchases, trade-ins and after-sale maintenance.
In addition to its traditional dealership footprint, Sonic Automotive has developed EchoPark, a standalone used-vehicle retail concept designed around a no-haggle pricing model and a customer-centric shopping experience. EchoPark locations feature fixed pricing on high-quality, certified pre-owned vehicles, and offer home delivery, vehicle pickup and a one-price policy to simplify the purchasing process. This digitally enabled platform underpins Sonic’s efforts to capture market share in the growing online used-car segment.
Founded in 1997 by automotive entrepreneur O. Bruton Smith, Sonic Automotive has grown through a series of strategic acquisitions and greenfield dealership openings. The company went public later that year and has consistently expanded its geographic reach, often entering new markets via acquisition of established dealerships. Sonic has also invested in service and collision facilities to support its sales operations, ensuring customers have convenient access to maintenance and repair services in the same communities where they purchase vehicles.
Based in Charlotte, North Carolina, Sonic Automotive operates across more than 20 states, with a concentration in the Southeast, Texas and select markets on the West Coast and Midwest. The company is governed by a board of directors that includes its founder, O. Bruton Smith, and is led by a senior management team with deep experience in automotive retail and finance. Sonic continues to pursue growth through dealership acquisitions, digital innovation and expanded consumer financing capabilities.
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