Skechers U.S.A. (SKX) Competitors

Skechers U.S.A. (NYSE:SKX) and Crocs (NASDAQ:CROX) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership.

Do insiders and institutionals have more ownership in SKX or CROX?

80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by insiders. Comparatively, 3.0% of Crocs shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media favor SKX or CROX?

In the previous week, Crocs had 18 more articles in the media than Skechers U.S.A.. MarketBeat recorded 25 mentions for Crocs and 7 mentions for Skechers U.S.A.. Skechers U.S.A.'s average media sentiment score of 0.93 beat Crocs' score of 0.63 indicating that Skechers U.S.A. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Skechers U.S.A.	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Crocs	11 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk and volatility, SKX or CROX?

Skechers U.S.A. has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500.

Do analysts rate SKX or CROX?

Skechers U.S.A. presently has a consensus target price of $67.69, suggesting a potential upside of 6.99%. Crocs has a consensus target price of $135.13, suggesting a potential upside of 25.71%. Given Crocs' stronger consensus rating and higher possible upside, analysts clearly believe Crocs is more favorable than Skechers U.S.A..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Skechers U.S.A.	0 Sell rating(s)	8 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.43
Crocs	1 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.73

Is SKX or CROX more profitable?

Crocs has a net margin of 23.35% compared to Skechers U.S.A.'s net margin of 6.96%. Crocs' return on equity of 43.07% beat Skechers U.S.A.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Skechers U.S.A.	6.96%	13.34%	7.53%
Crocs	23.35%	43.07%	16.02%

Which has higher valuation and earnings, SKX or CROX?

Crocs has lower revenue, but higher earnings than Skechers U.S.A.. Crocs is trading at a lower price-to-earnings ratio than Skechers U.S.A., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Skechers U.S.A.	$8.97B	1.06	$639.47M	$4.16	15.21
Crocs	$4.10B	1.47	$950.07M	$16.32	6.59

Summary

Crocs beats Skechers U.S.A. on 12 of the 16 factors compared between the two stocks.