Skechers U.S.A. (SKX) Competitors

Skechers U.S.A. (NYSE:SKX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, community ranking, earnings and media sentiment.

Is SKX or DECK more profitable?

Deckers Outdoor has a net margin of 19.14% compared to Skechers U.S.A.'s net margin of 7.13%. Deckers Outdoor's return on equity of 41.71% beat Skechers U.S.A.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Skechers U.S.A.	7.13%	13.73%	7.83%
Deckers Outdoor	19.14%	41.71%	27.30%

Does the MarketBeat Community believe in SKX or DECK?

Deckers Outdoor received 368 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.82% of users gave Skechers U.S.A. an outperform vote while only 69.28% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Skechers U.S.A.	Outperform Votes 852 70.82%	Underperform Votes 351 29.18%
Deckers Outdoor	Outperform Votes 1220 69.28%	Underperform Votes 541 30.72%

Which has more volatility & risk, SKX or DECK?

Skechers U.S.A. has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500.

Do analysts rate SKX or DECK?

Skechers U.S.A. currently has a consensus target price of $76.75, suggesting a potential upside of 56.31%. Deckers Outdoor has a consensus target price of $187.89, suggesting a potential upside of 74.89%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Skechers U.S.A..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Skechers U.S.A.	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.85
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.65

Which has preferable earnings & valuation, SKX or DECK?

Deckers Outdoor has lower revenue, but higher earnings than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Skechers U.S.A.	$8.97B	0.82	$639.47M	$4.15	11.83
Deckers Outdoor	$4.92B	3.31	$759.56M	$6.17	17.41

Do institutionals and insiders hold more shares of SKX or DECK?

80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the media refer more to SKX or DECK?

In the previous week, Deckers Outdoor had 4 more articles in the media than Skechers U.S.A.. MarketBeat recorded 28 mentions for Deckers Outdoor and 24 mentions for Skechers U.S.A.. Deckers Outdoor's average media sentiment score of 1.07 beat Skechers U.S.A.'s score of 0.88 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Skechers U.S.A.	13 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Deckers Outdoor	16 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Deckers Outdoor beats Skechers U.S.A. on 13 of the 18 factors compared between the two stocks.