Skechers U.S.A. (SKX) Competitors

Skechers U.S.A. (NYSE:SKX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, community ranking, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

Does the media refer more to SKX or DECK?

In the previous week, Deckers Outdoor had 7 more articles in the media than Skechers U.S.A.. MarketBeat recorded 16 mentions for Deckers Outdoor and 9 mentions for Skechers U.S.A.. Skechers U.S.A.'s average media sentiment score of 0.91 beat Deckers Outdoor's score of 0.41 indicating that Skechers U.S.A. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Skechers U.S.A.	6 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Deckers Outdoor	2 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better earnings & valuation, SKX or DECK?

Deckers Outdoor has lower revenue, but higher earnings than Skechers U.S.A.. Deckers Outdoor is trading at a lower price-to-earnings ratio than Skechers U.S.A., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Skechers U.S.A.	$8.00B	1.30	$545.80M	$3.80	18.01
Deckers Outdoor	$4.44B	0.92	$759.56M	$29.29	5.49

Does the MarketBeat Community believe in SKX or DECK?

Deckers Outdoor received 356 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.86% of users gave Skechers U.S.A. an outperform vote while only 69.55% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Skechers U.S.A.	Outperform Votes 834 70.86%	Underperform Votes 343 29.14%
Deckers Outdoor	Outperform Votes 1190 69.55%	Underperform Votes 521 30.45%

Is SKX or DECK more profitable?

Deckers Outdoor has a net margin of 18.45% compared to Skechers U.S.A.'s net margin of 6.90%. Deckers Outdoor's return on equity of 40.52% beat Skechers U.S.A.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Skechers U.S.A.	6.90%	13.04%	7.64%
Deckers Outdoor	18.45%	40.52%	25.91%

Do analysts rate SKX or DECK?

Skechers U.S.A. presently has a consensus target price of $78.36, suggesting a potential upside of 15.12%. Deckers Outdoor has a consensus target price of $37.06, suggesting a potential downside of 76.47%. Given Skechers U.S.A.'s stronger consensus rating and higher possible upside, research analysts clearly believe Skechers U.S.A. is more favorable than Deckers Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Skechers U.S.A.	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00
Deckers Outdoor	0 Sell rating(s)	5 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.69

Which has more volatility and risk, SKX or DECK?

Skechers U.S.A. has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Do institutionals & insiders have more ownership in SKX or DECK?

80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by insiders. Comparatively, 0.7% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Skechers U.S.A. beats Deckers Outdoor on 9 of the 17 factors compared between the two stocks.