Sun Life Financial (SLF) Competitors $62.06 -0.71 (-1.13%) Closing price 07/15/2025 03:59 PM EasternExtended Trading$62.02 -0.04 (-0.07%) As of 08:37 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MET, MFC, PRU, RY, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), MetLife (MET), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce MetLife Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, media sentiment, earnings, profitability, analyst recommendations, valuation and risk. Which has better valuation & earnings, BHF or SLF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$6.69B0.41$388M$8.345.67Sun Life Financial$28.32B1.24$2.31B$3.9315.79 Do analysts rate BHF or SLF? Brighthouse Financial currently has a consensus price target of $60.30, suggesting a potential upside of 27.43%. Sun Life Financial has a consensus price target of $88.00, suggesting a potential upside of 41.80%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Sun Life Financial 1 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.60 Does the media favor BHF or SLF? In the previous week, Brighthouse Financial had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 18 mentions for Brighthouse Financial and 13 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.72 beat Brighthouse Financial's score of 0.46 indicating that Sun Life Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 6 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Sun Life Financial 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, BHF or SLF? Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Is BHF or SLF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Sun Life Financial's net margin of 7.47%. Brighthouse Financial's return on equity of 25.60% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Sun Life Financial 7.47%17.33%1.12% Do insiders and institutionals hold more shares of BHF or SLF? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. SummarySun Life Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$35.38B$13.94B$12.10B$20.82BDividend Yield4.07%3.70%5.55%3.65%P/E Ratio15.7913.2518.9927.17Price / Sales1.241.4526.4847.97Price / Cash13.728.2321.6222.28Price / Book2.241.362.274.56Net Income$2.31B$1.16B$997.60M$995.22M7 Day Performance0.81%-2.60%-0.69%-1.16%1 Month Performance-4.03%-1.47%2.92%3.18%1 Year Performance22.22%3.03%540.23%6.83% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.7914 of 5 stars$62.06-1.1%$88.00+41.8%+23.0%$35.38B$28.32B15.7931,768Analyst RevisionBHFBrighthouse Financial4.8459 of 5 stars$50.70-4.9%$59.70+17.8%-3.0%$3.06B$4.72B6.081,400News CoverageAnalyst ForecastAMPAmeriprise Financial4.1717 of 5 stars$536.13-1.3%$517.86-3.4%+17.4%$51.73B$17.26B18.2213,600Analyst DowngradeBMOBank Of Montreal4.443 of 5 stars$111.92-1.1%$129.50+15.7%+29.9%$81.54B$58.27B14.5253,597BNSBank of Nova Scotia3.9678 of 5 stars$54.84-0.9%$81.00+47.7%+15.6%$68.95B$55.90B16.0888,488Positive NewsCMCanadian Imperial Bank of Commerce4.9361 of 5 stars$72.120.0%$109.00+51.1%+44.4%$67.83B$47.09B12.6748,552Positive NewsMETMetLife4.9985 of 5 stars$79.20-1.8%$94.67+19.5%+2.4%$54.14B$70.99B12.8845,000Analyst ForecastMFCManulife Financial4.9384 of 5 stars$30.63-3.9%$48.50+58.3%+11.7%$54.45B$38.90B16.0437,000Positive NewsAnalyst RevisionPRUPrudential Financial4.9331 of 5 stars$106.48-2.4%$121.15+13.8%-18.0%$38.61B$60.62B16.8738,196Analyst ForecastRYRoyal Bank Of Canada4.8244 of 5 stars$131.83-0.6%$193.00+46.4%+17.9%$187.10B$98.71B14.6594,838VOYAVoya Financial4.9932 of 5 stars$72.39-0.7%$82.50+14.0%-1.4%$7.01B$8.05B13.6610,000News CoverageAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives MetLife Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCentral Banks Are Hoarding Gold – Should You?The AI boom isn’t just transforming technology—it’s redefining global power, increasing government debt, and u...Lear Capital | SponsoredThe Robotics Revolution has arrived … and one $7 stock could take off as a result.Something big is brewing in Washington. 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