Sun Life Financial (SLF) Competitors $61.84 +1.12 (+1.84%) Closing price 08/6/2025 03:59 PM EasternExtended Trading$62.00 +0.16 (+0.26%) As of 08/6/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MET, MFC, PRU, RY, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), MetLife (MET), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce MetLife Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends, media sentiment and institutional ownership. Do institutionals & insiders hold more shares of BHF or SLF? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Does the media refer more to BHF or SLF? In the previous week, Sun Life Financial had 10 more articles in the media than Brighthouse Financial. MarketBeat recorded 15 mentions for Sun Life Financial and 5 mentions for Brighthouse Financial. Sun Life Financial's average media sentiment score of 1.35 beat Brighthouse Financial's score of 0.63 indicating that Sun Life Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sun Life Financial 8 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, BHF or SLF? Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.9, suggesting that its stock price is 10% less volatile than the S&P 500. Which has stronger valuation & earnings, BHF or SLF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$6.69B0.41$388M$8.345.69Sun Life Financial$28.32B1.23$2.31B$3.9315.74 Do analysts rate BHF or SLF? Brighthouse Financial presently has a consensus price target of $60.30, suggesting a potential upside of 27.00%. Sun Life Financial has a consensus price target of $88.00, suggesting a potential upside of 42.31%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Sun Life Financial 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Is BHF or SLF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Sun Life Financial's net margin of 7.47%. Brighthouse Financial's return on equity of 25.60% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Sun Life Financial 7.47%17.33%1.12% SummarySun Life Financial beats Brighthouse Financial on 11 of the 17 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$34.19B$14.26B$12.11B$20.65BDividend Yield4.20%3.62%5.64%3.66%P/E Ratio15.749.8219.7429.27Price / Sales1.231.5126.3562.32Price / Cash13.278.3821.3823.31Price / Book2.231.362.124.37Net Income$2.31B$1.16B$1.00B$996.36M7 Day Performance1.54%2.32%0.32%0.59%1 Month Performance-1.45%2.94%0.38%0.23%1 Year Performance31.32%15.66%544.59%16.71% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.8167 of 5 stars$61.84+1.8%$88.00+42.3%+30.1%$34.19B$28.32B15.7431,768Positive NewsUpcoming EarningsBHFBrighthouse Financial4.8022 of 5 stars$48.69-3.0%$60.30+23.8%+8.0%$2.88B$4.72B5.841,400Positive NewsAMPAmeriprise Financial4.5504 of 5 stars$518.10-0.6%$533.86+3.0%+28.5%$49.62B$17.26B16.1213,600Positive NewsEx-DividendBMOBank Of Montreal4.3373 of 5 stars$113.36-0.9%$129.50+14.2%+39.0%$82.21B$58.27B14.7053,597Positive NewsBNSBank of Nova Scotia4.2225 of 5 stars$56.30-0.6%$81.00+43.9%+22.4%$70.40B$55.90B16.5188,488Positive NewsCMCanadian Imperial Bank of Commerce4.901 of 5 stars$73.950.0%$109.00+47.4%+44.7%$68.91B$47.09B13.0048,552Positive NewsMETMetLife4.9897 of 5 stars$77.64-1.2%$96.09+23.8%+10.8%$52.74B$70.99B12.6245,000Trending NewsEarnings ReportMFCManulife Financial4.9342 of 5 stars$31.46+0.4%$48.50+54.2%+27.0%$53.50B$38.90B16.4737,000Positive NewsPRUPrudential Financial4.753 of 5 stars$103.74-1.4%$121.75+17.4%-2.7%$37.24B$68.05B16.4438,196Dividend AnnouncementRYRoyal Bank Of Canada4.668 of 5 stars$130.47-1.2%$193.00+47.9%+23.3%$186.27B$98.71B14.5094,838VOYAVoya Financial4.9734 of 5 stars$71.18-0.9%$83.50+17.3%+13.0%$6.91B$8.05B13.4310,000News CoverageDividend AnnouncementAnalyst ForecastShort Interest ↑ Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives MetLife Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 8/7/2025 by MarketBeat.com Staff From Our PartnersBREAKING: The House just passed 3 pro-crypto bills!THREE pro-crypto bills just passed the House! 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