Sun Life Financial (SLF) Stock Forecast & Price Target

$56.62 +1.16 (+2.09%)

As of 03:59 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 3 Analyst Ratings

Sell
0

Hold
1

Buy
2

Based on 3 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Buy." Out of the 3 analysts, 1 has given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

N/A

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SLF Analyst Ratings Over Time

Type	Current Forecast 4/14/24 to 4/14/25	1 Month Ago 3/15/24 to 3/15/25	3 Months Ago 1/15/24 to 1/14/25	1 Year Ago 4/15/23 to 4/14/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	3 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	N/A	N/A	N/A	$77.00
Forecasted Upside	N/A	N/A	N/A	51.13% Upside
Consensus Rating	Buy	Buy	Buy	Buy

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SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Finance Companies	S&P 500
Consensus Rating Score	3.00	2.53	2.54
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	N/A	41.02% Upside	26.46% Upside
News Sentiment Rating	Positive News See Recent SLF News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/13/2025	Cormark 3 of 5 stars	L. Persaud Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy
1/15/2025	National Bank Financial 5 of 5 stars	G. Dechaine Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform
9/5/2024	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Equal Weight
6/3/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$79.00 ➝ $77.00	+51.10%
5/15/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 11:23 PM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, April 8, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The current stock price is around $56.56, which is near its fifty-day moving average, indicating potential stability and a favorable entry point for investors.
Sun Life Financial Inc. reported earnings per share of $1.20, significantly exceeding analysts' expectations of $0.90, showcasing strong financial performance and effective management.
The company has a solid return on equity of 16.86%, indicating efficient use of shareholders' equity to generate profits, which is attractive for investors seeking growth.
With a dividend yield of 4.31% and an annualized dividend of $2.35, Sun Life Financial Inc. provides a reliable income stream for investors, making it appealing for those focused on dividend income.
The firm has a market capitalization of $31.13 billion, suggesting it is a well-established player in the financial services sector, which can provide a sense of security for investors.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

The company has a beta of 1.04, indicating that its stock price is slightly more volatile than the market, which may pose risks for risk-averse investors.
Sun Life Financial Inc. has a PEG ratio of 1.52, suggesting that the stock may be overvalued relative to its earnings growth potential, which could deter value-focused investors.
The net margin of 8.08% is relatively modest, indicating that the company may face challenges in maintaining profitability compared to its peers.
The dividend payout ratio is 60.16%, which, while sustainable, may limit the company's ability to reinvest profits into growth opportunities, potentially affecting long-term performance.
Recent cuts to dividends may signal financial strain or a shift in company strategy, which could raise concerns among income-focused investors.

SLF Forecast - Frequently Asked Questions

: 3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 hold rating, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "buy" SLF shares.
: According to analysts, Sun Life Financial's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 2 upgrades by analysts.
: Sun Life Financial has been rated by research analysts at Cormark, and National Bank Financial in the past 90 days.
: Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Buy while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 4/14/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target