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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$54.60 -0.57 (-1.02%)
Closing price 03:59 PM Eastern
Extended Trading
$54.61 +0.01 (+0.01%)
As of 04:29 PM Eastern
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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
1
Buy
3

Based on 4 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 1 has given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

N/A

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SLF Analyst Ratings Over Time

TypeCurrent Forecast
2/22/24 to 2/21/25
1 Month Ago
1/23/24 to 1/22/25
3 Months Ago
11/24/23 to 11/23/24
1 Year Ago
2/22/23 to 2/22/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
1 Buy rating(s)
3 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/A$77.00
Forecasted UpsideN/AN/AN/A40.64% Upside
Consensus Rating
Buy
Buy
Buy
Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesS&P 500
Consensus Rating Score
3.00
2.51
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted UpsideN/A26.61% Upside14.37% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
2/13/2025Cormark
3 of 5 stars
L. Persaud
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UpgradeHold ➝ Moderate Buy
1/15/2025National Bank Financial
5 of 5 stars
G. Dechaine
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UpgradeSector Perform ➝ Outperform
9/5/2024Barclays
3 of 5 stars
A. Scott
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Initiated CoverageEqual Weight
6/3/2024Argus
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K. Heal
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UpgradeStrong-Buy
2/22/2024Jefferies Financial Group
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 Initiated CoverageBuy
8/10/2023Credit Suisse Group
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 Lower TargetOutperform ➝ Outperform$79.00 ➝ $77.00+51.10%
5/15/2023Royal Bank of Canada
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 UpgradeSector Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:56 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, February 16, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • Recent earnings report showed a strong performance with an EPS of $1.20, exceeding analysts' expectations by $0.30, indicating robust financial health and effective management.
  • The current stock price is $55.17, which is near its 52-week low of $46.41, suggesting potential for price appreciation as the market recovers.
  • Sun Life Financial Inc. has a solid return on equity of 17.44%, reflecting efficient use of shareholders' equity to generate profits.
  • The company has a market capitalization of $34.65 billion, indicating it is a well-established player in the financial services sector, which can provide stability to investors.
  • Analysts have rated the stock with an average rating of "Moderate Buy," suggesting a favorable outlook for future performance.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • The stock has experienced a recent decline, trading down 0.2% to $55.17, which may indicate bearish sentiment among investors.
  • Sun Life Financial Inc. has a dividend payout ratio of 57.46%, which, while sustainable, may limit the company's ability to reinvest profits for growth.
  • Brokerage ratings have shown mixed signals, with some firms downgrading the stock from "buy" to "hold," reflecting uncertainty in its future performance.
  • The company recently cut its dividend, which could be a red flag for income-focused investors looking for reliable returns.
  • Market volatility and economic uncertainties could impact the financial services sector, potentially affecting Sun Life Financial Inc.'s performance.

SLF Forecast - Frequently Asked Questions

4 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 hold rating, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 upgrades by analysts.

Sun Life Financial has been rated by research analysts at Cormark, and National Bank Financial in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Buy while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how SLF compares to other companies.


This page (NYSE:SLF) was last updated on 2/21/2025 by MarketBeat.com Staff
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