Southern (SO) Stock Forecast & Price Target

$88.44 +0.62 (+0.71%)

As of 11:32 AM Eastern

Southern - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 14 Analyst Ratings

Sell
1

Hold
9

Buy
4

Based on 14 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 14 analysts, 1 has given a sell rating, 9 have given a hold rating, and 4 have given a buy rating for SO.

Consensus Price Target

$90.54
2.37% Upside

According to the 14 analysts' twelve-month price targets for Southern, the average price target is $90.54. The highest price target for SO is $98.00, while the lowest price target for SO is $83.00. The average price target represents a forecasted upside of 2.37% from the current price of $88.44.

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SO Analyst Ratings Over Time

Type	Current Forecast 2/22/24 to 2/21/25	1 Month Ago 1/23/24 to 1/22/25	3 Months Ago 11/24/23 to 11/23/24	1 Year Ago 2/22/23 to 2/22/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	4 Buy rating(s)	6 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)
Hold	9 Hold rating(s)	8 Hold rating(s)	8 Hold rating(s)	5 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$90.54	$90.14	$89.47	$73.46
Forecasted Upside	2.37% Upside	9.25% Upside	2.13% Upside	9.19% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Southern Stock vs. The Competition

Type	Southern	Utilities Companies	S&P 500
Consensus Rating Score	2.21	2.55	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	3.25% Upside	28.68% Upside	12.83% Upside
News Sentiment Rating	Positive News See Recent SO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/3/2025	Mizuho 2 of 5 stars	A. Crowdell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$83.00 ➝ $85.00	+0.94%
1/23/2025	Guggenheim 2 of 5 stars	S. Pourreza Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral
12/12/2024	Scotiabank 5 of 5 stars		Boost Target	Sector Outperform ➝ Sector Outperform	$96.00 ➝ $98.00	+16.64%
11/22/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$88.00 ➝ $85.00	-3.62%
11/1/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$99.00 ➝ $97.00	+8.70%
10/15/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$71.00 ➝ $83.00	-8.83%
9/20/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$90.00 ➝ $91.00	+1.84%
9/20/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$94.00	+5.77%
8/29/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$86.00 ➝ $87.00	+1.78%
8/12/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Underweight ➝ Underweight	$80.00 ➝ $87.00	+0.16%
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8/2/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$77.00 ➝ $89.00	+1.49%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$83.00 ➝ $94.00	+7.27%
8/2/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Fleishman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
5/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$75.00 ➝ $90.00	+13.42%
2/21/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$80.00	+18.82%
12/8/2023	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$82.00	+14.45%
8/9/2023	LADENBURG THALM/SH SH Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$72.00	+4.64%
4/28/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:33 AM ET.

Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, February 16, 2025. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

Here are some ways that investors could benefit from investing in The Southern Company:

The Southern Company offers a solid annual dividend of $2.88, translating to a dividend yield of 3.36%. This can provide a steady income stream for investors, especially those seeking income-generating investments.
The current stock price is approximately $86.00, which is relatively stable and reflects investor confidence in the company's operations and future prospects.
Recent analyst upgrades, such as Scotiabank raising the target price to $98.00, indicate positive sentiment and potential for price appreciation, suggesting that the stock may outperform the market.
The company has a manageable dividend payout ratio of 66.98%, which means it retains a significant portion of its earnings for reinvestment, indicating financial health and the ability to sustain dividends.
With a consensus rating of "Hold" from analysts, there is a balanced outlook on the stock, suggesting that it may be a stable investment option in the current market environment.

Southern
Bear Case

Investors should be bearish about investing in The Southern Company for these reasons:

Insider selling activity, such as the CEO selling 14,540 shares, may raise concerns about the company's future performance and could signal a lack of confidence from those within the company.
Analysts have mixed ratings, with one sell rating and several hold ratings, indicating uncertainty about the stock's potential for significant growth in the near term.
Recent downgrades from firms like Guggenheim, which lowered their rating from "buy" to "neutral," suggest that some analysts are cautious about the stock's future performance.
The stock's performance may be affected by broader market conditions, and with a target price consensus of $89.79, there may be limited upside potential compared to other investment opportunities.
The company's reliance on dividends may limit its ability to reinvest in growth opportunities, which could impact long-term capital appreciation for investors.

SO Forecast - Frequently Asked Questions

: According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $90.54, with a high forecast of $98.00 and a low forecast of $83.00.
: 14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Southern in the last year. There is currently 1 sell rating, 9 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.
: According to analysts, Southern's stock has a predicted upside of 2.37% based on their 12-month stock forecasts.
: Over the previous 90 days, Southern's stock had 1 downgrade by analysts.
: Southern has been rated by research analysts at Guggenheim, Mizuho, and Scotiabank in the past 90 days.
: Analysts like Southern less than other "utilities" companies. The consensus rating for Southern is Hold while the average consensus rating for "utilities" companies is Moderate Buy. Learn more on how SO compares to other companies.

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This page (NYSE:SO) was last updated on 2/21/2025 by MarketBeat.com Staff

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Southern (SO) Stock Forecast & Price Target