Southern (SO) News Today $82.86 +1.08 (+1.32%) (As of 12/20/2024 05:45 PM ET) Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 Time Period Principal Financial Group Inc. Raises Stock Position in The Southern Company (NYSE:SO)Principal Financial Group Inc. lifted its position in The Southern Company (NYSE:SO - Free Report) by 4.1% in the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 1,351,025 shares of the utilities provider's stock after purchasing an additional 52,799 sharesDecember 21 at 4:56 AM | marketbeat.comThe Fox Theatre, City of Refuge to reduce carbon emissions through Georgia Natural Gas® Greener Life® for Business programDecember 20 at 11:53 AM | prnewswire.comThe Southern Company (NYSE:SO) Receives Consensus Rating of "Hold" from AnalystsDecember 20 at 3:19 AM | americanbankingnews.comThe Southern Company (NYSE:SO) Receives Average Rating of "Hold" from AnalystsShares of The Southern Company (NYSE:SO - Get Free Report) have earned an average rating of "Hold" from the fifteen brokerages that are presently covering the stock, Marketbeat.com reports. One research analyst has rated the stock with a sell rating, eight have assigned a hold rating and six haveDecember 20 at 3:17 AM | marketbeat.comNorfolk Southern: Moving Efficiently Into 2025December 18 at 1:06 AM | seekingalpha.comTidal Investments LLC Has $2.15 Million Stock Position in The Southern Company (NYSE:SO)Tidal Investments LLC lifted its holdings in The Southern Company (NYSE:SO - Free Report) by 60.7% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 23,813 shares of the utilities provider's stock after aDecember 17, 2024 | marketbeat.comWilmington Savings Fund Society FSB Invests $2.36 Million in The Southern Company (NYSE:SO)Wilmington Savings Fund Society FSB bought a new stake in The Southern Company (NYSE:SO - Free Report) during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm bought 26,184 shares of the utilities provider's stock, valued at approximatelDecember 14, 2024 | marketbeat.comSynovus Financial Corp Has $277.57 Million Stake in The Southern Company (NYSE:SO)Synovus Financial Corp boosted its stake in The Southern Company (NYSE:SO - Free Report) by 72.4% during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 3,077,959 shares of the utilities provider'sDecember 13, 2024 | marketbeat.comSanctuary Advisors LLC Has $35.36 Million Holdings in The Southern Company (NYSE:SO)Sanctuary Advisors LLC lifted its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 7.7% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 403,684 shares of the utilities provider's stockDecember 12, 2024 | marketbeat.comTD Private Client Wealth LLC Decreases Stake in The Southern Company (NYSE:SO)TD Private Client Wealth LLC lessened its stake in shares of The Southern Company (NYSE:SO - Free Report) by 31.9% during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 26,866 shares of the utilities provider's stock aDecember 12, 2024 | marketbeat.comToronto Dominion Bank Cuts Stock Holdings in The Southern Company (NYSE:SO)Toronto Dominion Bank trimmed its position in shares of The Southern Company (NYSE:SO - Free Report) by 5.1% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 483,320 shares of the utilities provider's stock aDecember 12, 2024 | marketbeat.com$500,000 ACT Grant Awarded to Fund Newport News Public Schools' New Teacher Institute ProgramDecember 11, 2024 | prnewswire.comGeode Capital Management LLC Buys 1,075,768 Shares of The Southern Company (NYSE:SO)Geode Capital Management LLC boosted its position in The Southern Company (NYSE:SO - Free Report) by 4.6% in the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 24,521,339 shares of the utilities provider's stocDecember 10, 2024 | marketbeat.com79,809 Shares in The Southern Company (NYSE:SO) Bought by Executive Wealth Management LLCExecutive Wealth Management LLC bought a new position in shares of The Southern Company (NYSE:SO - Free Report) in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm bought 79,809 shares of the utilities provider'December 10, 2024 | marketbeat.comNomura Asset Management Co. Ltd. Has $49.45 Million Stock Position in The Southern Company (NYSE:SO)Nomura Asset Management Co. Ltd. boosted its stake in shares of The Southern Company (NYSE:SO - Free Report) by 64.5% during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 548,364 shares of the utilities provider's stoDecember 10, 2024 | marketbeat.comDuff & Phelps Investment Management Co. Sells 253,862 Shares of The Southern Company (NYSE:SO)Duff & Phelps Investment Management Co. cut its position in The Southern Company (NYSE:SO - Free Report) by 13.7% in the 3rd quarter, according to its most recent disclosure with the SEC. The fund owned 1,600,718 shares of the utilities provider's stock after selling 253,862 shares during the perioDecember 9, 2024 | marketbeat.comMML Investors Services LLC Purchases 21,497 Shares of The Southern Company (NYSE:SO)MML Investors Services LLC boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 6.7% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 341,847 shares of the utilities provider's stock aftDecember 9, 2024 | marketbeat.comHodges Capital Management Inc. Decreases Stake in The Southern Company (NYSE:SO)Hodges Capital Management Inc. trimmed its position in shares of The Southern Company (NYSE:SO - Free Report) by 89.5% during the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 4,200 shares of the utilities provider's stock after selling 35,818 shares durinDecember 9, 2024 | marketbeat.com39,811 Shares in The Southern Company (NYSE:SO) Acquired by First National Bank of OmahaFirst National Bank of Omaha acquired a new position in The Southern Company (NYSE:SO - Free Report) in the third quarter, according to the company in its most recent disclosure with the SEC. The firm acquired 39,811 shares of the utilities provider's stock, valued at approximately $3,590,000. A nuDecember 9, 2024 | marketbeat.comWorldquant Millennium Advisors LLC Takes $3.18 Million Position in The Southern Company (NYSE:SO)Worldquant Millennium Advisors LLC bought a new stake in shares of The Southern Company (NYSE:SO - Free Report) in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund bought 35,205 shares of the utilities provider's stock, valued at appDecember 9, 2024 | marketbeat.comRoyal London Asset Management Ltd. Buys 12,509 Shares of The Southern Company (NYSE:SO)Royal London Asset Management Ltd. raised its position in The Southern Company (NYSE:SO - Free Report) by 19.1% during the third quarter, according to its most recent 13F filing with the SEC. The fund owned 78,028 shares of the utilities provider's stock after buying an additional 12,509 shares durDecember 9, 2024 | marketbeat.comInsigneo Advisory Services LLC Sells 19,911 Shares of The Southern Company (NYSE:SO)Insigneo Advisory Services LLC lowered its position in The Southern Company (NYSE:SO - Free Report) by 76.1% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 6,260 shares of the utilities provider's stock afDecember 8, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Purchased by Kovitz Investment Group Partners LLCKovitz Investment Group Partners LLC boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 1,019.0% in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 95,405 shares of the utilities provider's stock after acquiring an aDecember 8, 2024 | marketbeat.comMartin Bernard Davis Sells 1,170 Shares of The Southern Company (NYSE:SO) StockDecember 7, 2024 | insidertrades.comStifel Financial Corp Reduces Position in The Southern Company (NYSE:SO)Stifel Financial Corp decreased its holdings in The Southern Company (NYSE:SO - Free Report) by 7.9% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 963,266 shares of the utilities provider's stock after selling 82December 7, 2024 | marketbeat.comQuantinno Capital Management LP Purchases 10,057 Shares of The Southern Company (NYSE:SO)Quantinno Capital Management LP raised its position in shares of The Southern Company (NYSE:SO - Free Report) by 15.5% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 75,083 shares of the utilities provider's stockDecember 7, 2024 | marketbeat.comThe Southern Company (NYSE:SO) EVP Sells $100,503.00 in StockThe Southern Company (NYSE:SO - Get Free Report) EVP Martin Bernard Davis sold 1,170 shares of the stock in a transaction that occurred on Thursday, December 5th. The shares were sold at an average price of $85.90, for a total transaction of $100,503.00. Following the sale, the executive vice president now directly owns 88,393 shares of the company's stock, valued at approximately $7,592,958.70. This trade represents a 1.31 % decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.December 6, 2024 | marketbeat.comKeyCorp Has Negative Outlook for Southern FY2027 EarningsThe Southern Company (NYSE:SO - Free Report) - KeyCorp cut their FY2027 EPS estimates for shares of Southern in a research report issued on Tuesday, December 3rd. KeyCorp analyst S. Karp now forecasts that the utilities provider will post earnings of $4.87 per share for the year, down from theirDecember 6, 2024 | marketbeat.comTemasek Holdings Private Ltd Acquires Shares of 36,336 The Southern Company (NYSE:SO)Temasek Holdings Private Ltd acquired a new stake in shares of The Southern Company (NYSE:SO - Free Report) in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 36,336 shares of the utilities provider's stock, valued at appDecember 6, 2024 | marketbeat.comInvestment Management Corp of Ontario Has $3.27 Million Stock Holdings in The Southern Company (NYSE:SO)Investment Management Corp of Ontario increased its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 48.9% in the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 36,242 shares of the utilities provider's stoDecember 4, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Purchased by Jacobs Levy Equity Management Inc.Jacobs Levy Equity Management Inc. boosted its stake in shares of The Southern Company (NYSE:SO - Free Report) by 94.4% in the third quarter, according to its most recent disclosure with the SEC. The firm owned 288,679 shares of the utilities provider's stock after acquiring an additional 140,151 sDecember 4, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Holdings Raised by HighTower Advisors LLCHighTower Advisors LLC raised its holdings in The Southern Company (NYSE:SO - Free Report) by 12.1% during the third quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 1,039,294 shares of the utilities provider's stock after buying an additionDecember 4, 2024 | marketbeat.comChevy Chase Trust Holdings LLC Sells 10,735 Shares of The Southern Company (NYSE:SO)Chevy Chase Trust Holdings LLC decreased its position in shares of The Southern Company (NYSE:SO - Free Report) by 1.8% in the 3rd quarter, according to its most recent 13F filing with the SEC. The firm owned 591,522 shares of the utilities provider's stock after selling 10,735 shares during the quDecember 3, 2024 | marketbeat.comThe Southern Company (SO): Close to Becoming a Dividend AristocratDecember 3, 2024 | insidermonkey.comThe Southern Company (NYSE:SO) Shares Bought by Benjamin Edwards Inc.Benjamin Edwards Inc. boosted its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 2,078.6% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 152,675 shares of the utilities provider's sDecember 3, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Alerus Financial NAAlerus Financial NA cut its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 9.0% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 119,026 shares of the utilities provider's stock afterDecember 1, 2024 | marketbeat.comBRITISH COLUMBIA INVESTMENT MANAGEMENT Corp Sells 26,541 Shares of The Southern Company (NYSE:SO)BRITISH COLUMBIA INVESTMENT MANAGEMENT Corp lessened its position in shares of The Southern Company (NYSE:SO - Free Report) by 12.7% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 182,455 shares of the utilities provider's sDecember 1, 2024 | marketbeat.comTownsquare Capital LLC Acquires 7,694 Shares of The Southern Company (NYSE:SO)Townsquare Capital LLC boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 40.8% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 26,530 shares of the utilities provider's stock after acquiriDecember 1, 2024 | marketbeat.comVinva Investment Management Ltd Has $1.08 Million Holdings in The Southern Company (NYSE:SO)Vinva Investment Management Ltd cut its holdings in The Southern Company (NYSE:SO - Free Report) by 35.6% during the 3rd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 11,975 shares of the utilities provider's stock after selling 6,628 shares during theNovember 30, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Stake Increased by Zurcher Kantonalbank Zurich CantonalbankZurcher Kantonalbank Zurich Cantonalbank grew its stake in shares of The Southern Company (NYSE:SO - Free Report) by 4.7% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 213,985 shares ofNovember 30, 2024 | marketbeat.comEventide Asset Management LLC Sells 29,472 Shares of The Southern Company (NYSE:SO)Eventide Asset Management LLC trimmed its holdings in The Southern Company (NYSE:SO - Free Report) by 10.1% in the 3rd quarter, according to its most recent filing with the SEC. The institutional investor owned 261,941 shares of the utilities provider's stock after selling 29,472 shares during theNovember 29, 2024 | marketbeat.comUBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC Has $381.38 Million Holdings in The Southern Company (NYSE:SO)UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lessened its stake in The Southern Company (NYSE:SO - Free Report) by 11.1% in the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owNovember 29, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Healthcare of Ontario Pension Plan Trust FundHealthcare of Ontario Pension Plan Trust Fund lessened its stake in The Southern Company (NYSE:SO - Free Report) by 35.5% during the third quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 200,000 shares of the utilities provider's stockNovember 29, 2024 | marketbeat.comCreativeOne Wealth LLC Acquires 9,855 Shares of The Southern Company (NYSE:SO)CreativeOne Wealth LLC boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 44.8% in the third quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 31,832 shares of the utilities provider's stock after purchasing anNovember 28, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Bought by Fisher Asset Management LLCFisher Asset Management LLC lifted its stake in shares of The Southern Company (NYSE:SO - Free Report) by 5.4% during the 3rd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 108,361 shares of the utilities provider's stock after purchasing an additional 5,589 sharNovember 28, 2024 | marketbeat.comThe Manufacturers Life Insurance Company Has $127.25 Million Stake in The Southern Company (NYSE:SO)The Manufacturers Life Insurance Company trimmed its holdings in The Southern Company (NYSE:SO - Free Report) by 4.4% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 1,411,097 shares of the utilities proviNovember 27, 2024 | marketbeat.comDai ichi Life Insurance Company Ltd Has $12.08 Million Stock Holdings in The Southern Company (NYSE:SO)Dai ichi Life Insurance Company Ltd lessened its position in The Southern Company (NYSE:SO - Free Report) by 9.0% in the third quarter, according to its most recent disclosure with the SEC. The firm owned 133,953 shares of the utilities provider's stock after selling 13,175 shares during the periodNovember 26, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Associated Banc CorpAssociated Banc Corp cut its position in shares of The Southern Company (NYSE:SO - Free Report) by 7.8% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 98,620 shares of the utilities prNovember 25, 2024 | marketbeat.comThe Southern Company (NYSE:SO) Shares Bought by DRW Securities LLCDRW Securities LLC raised its holdings in The Southern Company (NYSE:SO - Free Report) by 667.8% during the third quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 49,927 shares of the utilities provider's stNovember 25, 2024 | marketbeat.comIndependent Advisor Alliance Purchases 7,443 Shares of The Southern Company (NYSE:SO)Independent Advisor Alliance boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 5.9% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 134,194 shares of the utilities provider's stock aNovember 25, 2024 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address URGENT: This Altcoin Opportunity Won’t Wait – Act Now (Ad)All of our key indicators are flashing the same signal: an altcoin season is fast approaching. And if you know anything about crypto, you know that altcoin seasons are where some of the biggest gains happen. Register for the FREE Workshop Now & get $10 in Bitcoin SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.180.68▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼611▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. 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