Southern (SO) News Today $83.92 +0.03 (+0.03%) As of 01/17/2025 03:59 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 Time Period The Southern Company (NYSE:SO) Shares Sold by MassMutual Private Wealth & Trust FSBMassMutual Private Wealth & Trust FSB trimmed its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 3.5% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 84,049 shares of the utilities provider's stock after sellJanuary 20 at 8:44 AM | marketbeat.comClient 1ST Advisory Group LLC Buys New Position in The Southern Company (NYSE:SO)Client 1ST Advisory Group LLC purchased a new position in shares of The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 6,961 shares of tJanuary 20 at 5:26 AM | marketbeat.comFinancial Advisors LLC Invests $319,000 in The Southern Company (NYSE:SO)Financial Advisors LLC acquired a new position in shares of The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 3,881 shares of the utilities provider's stock, valued at approximJanuary 19 at 6:41 AM | marketbeat.comThe Southern Company (NYSE:SO) Shares Acquired by Merit Financial Group LLCMerit Financial Group LLC increased its stake in The Southern Company (NYSE:SO - Free Report) by 45.1% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 60,532 shares of the utilities provider's stock after buyiJanuary 19 at 4:48 AM | marketbeat.comSanibel Captiva Trust Company Inc. Sells 5,890 Shares of The Southern Company (NYSE:SO)Sanibel Captiva Trust Company Inc. lessened its stake in shares of The Southern Company (NYSE:SO - Free Report) by 2.6% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 223,768 shares of thJanuary 18 at 9:18 AM | marketbeat.comThe Southern Company (NYSE:SO) Position Increased by Verity & Verity LLCVerity & Verity LLC increased its stake in shares of The Southern Company (NYSE:SO - Free Report) by 2.8% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 201,971 shares of the utilities provider's stockJanuary 18 at 8:59 AM | marketbeat.comArkadios Wealth Advisors Has $8.97 Million Stock Position in The Southern Company (NYSE:SO)Arkadios Wealth Advisors increased its position in shares of The Southern Company (NYSE:SO - Free Report) by 4.8% during the fourth quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 109,008 shares of the utilities provider's stock after buying an additionaJanuary 18 at 8:51 AM | marketbeat.comHennessy Advisors Inc. Purchases 25,200 Shares of The Southern Company (NYSE:SO)Hennessy Advisors Inc. raised its position in The Southern Company (NYSE:SO - Free Report) by 9.4% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 292,700 shares of the utilities provider's stock aJanuary 17 at 8:25 AM | marketbeat.com6,500 Shares in The Southern Company (NYSE:SO) Purchased by Cvfg LLCCvfg LLC acquired a new position in shares of The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund acquired 6,500 shares of the utilities provider's stock, valued at approximately $5January 17 at 7:25 AM | marketbeat.comPark Avenue Securities LLC Decreases Stock Holdings in The Southern Company (NYSE:SO)Park Avenue Securities LLC lessened its stake in The Southern Company (NYSE:SO - Free Report) by 23.4% in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 41,401 shares of the utilities provider's stock after selling 12,663 shares dJanuary 17 at 4:19 AM | marketbeat.comSouthern Company: A Safe Bet With Good Growth Prospects And Reasonable ValuationJanuary 16, 2025 | seekingalpha.com3,985 Shares in The Southern Company (NYSE:SO) Purchased by Financial Enhancement Group LLCFinancial Enhancement Group LLC purchased a new stake in The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm purchased 3,985 shares of the utilities provider's stock, valuedJanuary 16, 2025 | marketbeat.comSouthern Company fourth-quarter earnings to be released February 20January 15, 2025 | prnewswire.comSouthern Company: Solid Commercial Data Center Load Trends, Technical Support (Rating Upgrade)January 14, 2025 | seekingalpha.comBrookstone Capital Management Sells 9,252 Shares of The Southern Company (NYSE:SO)Brookstone Capital Management decreased its position in The Southern Company (NYSE:SO - Free Report) by 9.8% during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 85,140 shares of the utilitJanuary 14, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Given Consensus Recommendation of "Hold" by BrokeragesJanuary 14, 2025 | americanbankingnews.comThe Southern Company (NYSE:SO) Receives Consensus Rating of "Hold" from AnalystsThe Southern Company (NYSE:SO - Get Free Report) has been given an average rating of "Hold" by the fifteen brokerages that are presently covering the firm, MarketBeat Ratings reports. One analyst has rated the stock with a sell rating, eight have issued a hold rating and six have issued a buy raJanuary 14, 2025 | marketbeat.comCapital Investment Advisors LLC Acquires 8,148 Shares of The Southern Company (NYSE:SO)Capital Investment Advisors LLC increased its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 1.4% during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 576,435 shaJanuary 13, 2025 | marketbeat.comFiduciary Alliance LLC Has $2.19 Million Holdings in The Southern Company (NYSE:SO)Fiduciary Alliance LLC raised its position in The Southern Company (NYSE:SO - Free Report) by 153.4% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 26,548 shares of the utilities provider's stock after purchasing an addiJanuary 13, 2025 | marketbeat.comNFWF Announces Record $7.7 Million in Grants Awarded through the Southeast Aquatics Fund Benefiting Freshwater SpeciesJanuary 13, 2025 | globenewswire.comPowerSecure powers Edged Energy's new sustainable data center in AtlantaJanuary 13, 2025 | prnewswire.comCzech National Bank Grows Holdings in The Southern Company (NYSE:SO)Czech National Bank increased its stake in The Southern Company (NYSE:SO - Free Report) by 6.7% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 237,566 shares of the utilities provider's stock after buying anJanuary 13, 2025 | marketbeat.comGeorgia Power restores power to 230,000+ customers following Winter Storm CoraJanuary 11, 2025 | prnewswire.comJimmy Carter and Southern Company: An Energized BondJanuary 10, 2025 | gurufocus.comGeorgia Power responding to Winter Storm Cora FridayJanuary 10, 2025 | gurufocus.comGeorgia Power responding to Winter Storm Cora FridayJanuary 10, 2025 | prnewswire.comSeaport Res Ptn Forecasts Stronger Earnings for SouthernJanuary 10, 2025 | americanbankingnews.comInternational Assets Investment Management LLC Has $1.31 Million Stock Holdings in The Southern Company (NYSE:SO)International Assets Investment Management LLC lowered its holdings in The Southern Company (NYSE:SO - Free Report) by 98.9% during the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 15,913 shares of the utilities provider's stock aJanuary 9, 2025 | marketbeat.comFarmers Trust Co. Raises Stock Holdings in The Southern Company (NYSE:SO)Farmers Trust Co. grew its position in The Southern Company (NYSE:SO - Free Report) by 31.6% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 48,383 shares of the utilities provider'sJanuary 8, 2025 | marketbeat.comMercury Insurance is Ready to Help Victims of the Wildfires in Southern CaliforniaJanuary 8, 2025 | prnewswire.comSouthern Company Gas announces election of two new board membersJanuary 8, 2025 | prnewswire.comFY2024 EPS Estimates for Southern Raised by Seaport Res PtnThe Southern Company (NYSE:SO - Free Report) - Equities research analysts at Seaport Res Ptn lifted their FY2024 earnings per share (EPS) estimates for shares of Southern in a report issued on Monday, January 6th. Seaport Res Ptn analyst A. Storozynski now forecasts that the utilities provider wiJanuary 8, 2025 | marketbeat.comGeorgia Power provides tips for cold temperatures, winter weather this weekJanuary 7, 2025 | prnewswire.comNicor Gas celebrates its first renewable natural gas interconnectionJanuary 6, 2025 | prnewswire.comCWA Asset Management Group LLC Reduces Stake in The Southern Company (NYSE:SO)CWA Asset Management Group LLC reduced its position in The Southern Company (NYSE:SO - Free Report) by 3.8% during the fourth quarter, according to its most recent 13F filing with the SEC. The firm owned 208,270 shares of the utilities provider's stock after selling 8,129 shares during the period.January 6, 2025 | marketbeat.com3 Top Nuclear Stocks to Buy in JanuaryJanuary 4, 2025 | fool.comEverence Capital Management Inc. Has $2.87 Million Holdings in The Southern Company (NYSE:SO)Everence Capital Management Inc. trimmed its holdings in The Southern Company (NYSE:SO - Free Report) by 16.5% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 34,801 shares of the utilities provider's stoJanuary 3, 2025 | marketbeat.comSouthern (NYSE:SO) Sees Unusually-High Trading Volume - Here's What HappenedSouthern (NYSE:SO) Sees Large Volume Increase - What's Next?January 3, 2025 | marketbeat.comConfluence Investment Management LLC Sells 24,211 Shares of The Southern Company (NYSE:SO)Confluence Investment Management LLC decreased its position in The Southern Company (NYSE:SO - Free Report) by 1.4% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 1,648,438 shares of the utilities providerJanuary 2, 2025 | marketbeat.comDown 8%, 9%, and 13% in 3 Months, these 3 High-Yield Dividend Stocks Are Buys in DecemberDecember 23, 2024 | fool.comZacks Research Brokers Boost Earnings Estimates for SouthernThe Southern Company (NYSE:SO - Free Report) - Research analysts at Zacks Research increased their Q3 2025 earnings per share (EPS) estimates for shares of Southern in a research report issued to clients and investors on Thursday, December 19th. Zacks Research analyst T. Saha now forecasts that tDecember 23, 2024 | marketbeat.com3 Dividend Stocks Up 8%, 16%, and 17% So Far in 2024 to Buy in DecemberDecember 22, 2024 | fool.comPrincipal Financial Group Inc. Raises Stock Position in The Southern Company (NYSE:SO)Principal Financial Group Inc. lifted its position in The Southern Company (NYSE:SO - Free Report) by 4.1% in the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 1,351,025 shares of the utilities provider's stock after purchasing an additional 52,799 sharesDecember 21, 2024 | marketbeat.comThe Fox Theatre, City of Refuge to reduce carbon emissions through Georgia Natural Gas® Greener Life® for Business programDecember 20, 2024 | prnewswire.comThe Southern Company (NYSE:SO) Receives Average Rating of "Hold" from AnalystsShares of The Southern Company (NYSE:SO - Get Free Report) have earned an average rating of "Hold" from the fifteen brokerages that are presently covering the stock, Marketbeat.com reports. One research analyst has rated the stock with a sell rating, eight have assigned a hold rating and six haveDecember 20, 2024 | marketbeat.comNorfolk Southern: Moving Efficiently Into 2025December 18, 2024 | seekingalpha.comTidal Investments LLC Has $2.15 Million Stock Position in The Southern Company (NYSE:SO)Tidal Investments LLC lifted its holdings in The Southern Company (NYSE:SO - Free Report) by 60.7% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 23,813 shares of the utilities provider's stock after aDecember 17, 2024 | marketbeat.comWilmington Savings Fund Society FSB Invests $2.36 Million in The Southern Company (NYSE:SO)Wilmington Savings Fund Society FSB bought a new stake in The Southern Company (NYSE:SO - Free Report) during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm bought 26,184 shares of the utilities provider's stock, valued at approximatelDecember 14, 2024 | marketbeat.comSynovus Financial Corp Has $277.57 Million Stake in The Southern Company (NYSE:SO)Synovus Financial Corp boosted its stake in The Southern Company (NYSE:SO - Free Report) by 72.4% during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 3,077,959 shares of the utilities provider'sDecember 13, 2024 | marketbeat.comSanctuary Advisors LLC Has $35.36 Million Holdings in The Southern Company (NYSE:SO)Sanctuary Advisors LLC lifted its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 7.7% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 403,684 shares of the utilities provider's stockDecember 12, 2024 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.320.49▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼1711▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies NextEra Energy News Duke Energy News Entergy News PPL News Edison International News FirstEnergy News Eversource Energy News Pinnacle West Capital News OGE Energy News IDACORP News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:SO) was last updated on 1/20/2025 by MarketBeat.com Staff From Our PartnersMedia Humiliated: Demo of Elon’s Tech Proves They’re WrongElon Musk believes his new AI product will be worth an incredible $9 trillion. But the mainstream media is ...Brownstone Research | Sponsoredliberals FOOLED by Elon’s shocking surpriseElon Musk and Donald Trump fooled everyone. They said it was to “save free speech”... 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