Southern (SO) News Today $88.85 -0.51 (-0.57%) Closing price 03/24/2025 03:59 PM EasternExtended Trading$89.44 +0.59 (+0.66%) As of 03/24/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 Time Period Stevens Capital Management LP Raises Stock Position in The Southern Company (NYSE:SO)Stevens Capital Management LP boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 124.9% in the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 5,572 shares of the utilities provider's stock after buying an additional 3,094 shaMarch 25 at 5:36 AM | marketbeat.comWalt Farrell Named President and Chief Executive Officer of Atlanta Gas Light and Chattanooga GasMarch 24 at 12:30 PM | prnewswire.comSouthern Company: A Hedge Against The Market Which Is Now Just An Income Play (Rating Downgrade)March 24 at 9:00 AM | seekingalpha.comThe Southern Company (NYSE:SO) Shares Purchased by Vanguard Group Inc.Vanguard Group Inc. raised its position in shares of The Southern Company (NYSE:SO - Free Report) by 0.7% during the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 102,790,453 shares of the utilities provider's sMarch 24 at 7:07 AM | marketbeat.comSouthern (NYSE:SO) Price Target Raised to $97.00 at UBS GroupMarch 24 at 1:37 AM | americanbankingnews.comMarietta Investment Partners LLC Invests $332,000 in The Southern Company (NYSE:SO)Marietta Investment Partners LLC acquired a new position in shares of The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund acquired 4,028 shares of the utilities provider's sMarch 23 at 7:02 AM | marketbeat.comIntellus Advisors LLC Buys Shares of 2,902 The Southern Company (NYSE:SO)Intellus Advisors LLC purchased a new stake in The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 2,902 shares of the utilities provider's stock, valued at approximately $239March 23 at 6:43 AM | marketbeat.com2,913 Shares in The Southern Company (NYSE:SO) Acquired by Forefront Wealth Management Inc.Forefront Wealth Management Inc. purchased a new position in shares of The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The fund purchased 2,913 shares of the utilities provider's stock, valued at appMarch 23 at 6:34 AM | marketbeat.comSouthern (NYSE:SO) Stock Price Expected to Rise, UBS Group Analyst SaysUBS Group increased their price objective on Southern from $94.00 to $97.00 and gave the company a "neutral" rating in a research report on Friday.March 22 at 11:40 AM | marketbeat.comWayfinding Financial LLC Makes New $321,000 Investment in The Southern Company (NYSE:SO)Wayfinding Financial LLC purchased a new position in The Southern Company (NYSE:SO - Free Report) in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund purchased 3,903 shares of the utilities provider's stock, valued atMarch 22 at 6:50 AM | marketbeat.comKiker Wealth Management LLC Invests $1.15 Million in The Southern Company (NYSE:SO)Kiker Wealth Management LLC bought a new position in The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 13,991 shares of the utilities provider's stock, valued at aMarch 22 at 6:15 AM | marketbeat.comHUB Investment Partners LLC Grows Stock Position in The Southern Company (NYSE:SO)HUB Investment Partners LLC grew its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 61.8% in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 10,973 shares of the utilities provider's stock after purchasingMarch 22 at 5:39 AM | marketbeat.comTeacher Retirement System of Texas Acquires 156,702 Shares of The Southern Company (NYSE:SO)Teacher Retirement System of Texas increased its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 76.8% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 360,696 shares of the utiMarch 22 at 5:11 AM | marketbeat.comVinva Investment Management Ltd Acquires 5,636 Shares of The Southern Company (NYSE:SO)Vinva Investment Management Ltd lifted its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 47.1% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 17,611 shares of theMarch 22 at 4:54 AM | marketbeat.comMorgan Stanley Forecasts Strong Price Appreciation for Southern (NYSE:SO) StockMorgan Stanley increased their price target on Southern from $88.00 to $91.00 and gave the company an "equal weight" rating in a research note on Thursday.March 21, 2025 | marketbeat.comSymmetry Partners LLC Takes $289,000 Position in The Southern Company (NYSE:SO)Symmetry Partners LLC acquired a new stake in The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The firm acquired 3,516 shares of the utilities provider's stock, valued at approximately $289,000. SevMarch 21, 2025 | marketbeat.comCommonwealth of Pennsylvania Public School Empls Retrmt SYS Has $170.86 Million Stock Position in The Southern Company (NYSE:SO)Commonwealth of Pennsylvania Public School Empls Retrmt SYS cut its position in The Southern Company (NYSE:SO - Free Report) by 0.4% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 2,075,518 shares of the uMarch 21, 2025 | marketbeat.comiA Global Asset Management Inc. Has $25.40 Million Stake in The Southern Company (NYSE:SO)iA Global Asset Management Inc. reduced its holdings in The Southern Company (NYSE:SO - Free Report) by 4.8% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 308,529 shares of the utilities provider's stock after selling 15,516March 21, 2025 | marketbeat.comFiduciary Group LLC Sells 3,067 Shares of The Southern Company (NYSE:SO)Fiduciary Group LLC decreased its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 3.0% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The firm owned 99,467 shares of the utilities provider's stock after selling 3,067 shares during the period. FiMarch 21, 2025 | marketbeat.comMaryland State Retirement & Pension System Reduces Stock Position in The Southern Company (NYSE:SO)Maryland State Retirement & Pension System trimmed its position in The Southern Company (NYSE:SO - Free Report) by 7.1% in the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 58,699 shares of the utilities provider'sMarch 21, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Bought by Boston PartnersBoston Partners raised its holdings in The Southern Company (NYSE:SO - Free Report) by 3.1% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 355,997 shares of the utilities provider's stock after purchasing an additional 10,867 sharMarch 21, 2025 | marketbeat.comSageOak Financial LLC Acquires Shares of 7,844 The Southern Company (NYSE:SO)SageOak Financial LLC acquired a new stake in shares of The Southern Company (NYSE:SO - Free Report) during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund acquired 7,844 shares of the utilities provider's stock, valMarch 20, 2025 | marketbeat.comVSM Wealth Advisory LLC Invests $292,000 in The Southern Company (NYSE:SO)VSM Wealth Advisory LLC bought a new position in The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 3,547 shares of the utilities provider's stock, valued at approxMarch 20, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Acquired by Xponance Inc.Xponance Inc. boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 3.8% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund owned 154,537 shares of the utilities provider's stock after purchasing an additional 5,618 shares during the period.March 20, 2025 | marketbeat.com5,396 Shares in The Southern Company (NYSE:SO) Bought by Clarity Wealth Development LLCClarity Wealth Development LLC purchased a new position in shares of The Southern Company (NYSE:SO - Free Report) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 5,396 shares of the utilities provider'March 19, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Corient Private Wealth LLCCorient Private Wealth LLC decreased its position in The Southern Company (NYSE:SO - Free Report) by 10.4% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 250,083 shares of the utilitiesMarch 19, 2025 | marketbeat.comEdgemoor Investment Advisors Inc. Sells 2,954 Shares of The Southern Company (NYSE:SO)Edgemoor Investment Advisors Inc. trimmed its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 3.3% during the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 86,809 shares of the utilities provider's stock after selling 2March 18, 2025 | marketbeat.comHaven Capital Group Inc. Invests $233,000 in The Southern Company (NYSE:SO)Haven Capital Group Inc. purchased a new position in The Southern Company (NYSE:SO - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 2,825 shares of the utilities provider's stoMarch 18, 2025 | marketbeat.comCibc World Markets Corp Buys 24,443 Shares of The Southern Company (NYSE:SO)Cibc World Markets Corp grew its stake in shares of The Southern Company (NYSE:SO - Free Report) by 16.5% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 172,816 shares of the utilities provider's stock afMarch 18, 2025 | marketbeat.comChoate Investment Advisors Invests $260,000 in The Southern Company (NYSE:SO)Choate Investment Advisors purchased a new position in The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to the company in its most recent disclosure with the SEC. The fund purchased 3,164 shares of the utilities provider's stock, valued at approximately $260,000. Other larMarch 18, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Signature Wealth Management GroupSignature Wealth Management Group decreased its position in The Southern Company (NYSE:SO - Free Report) by 3.4% in the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 120,074 shares of the utilities prMarch 17, 2025 | marketbeat.comGWN Securities Inc. Makes New Investment in The Southern Company (NYSE:SO)GWN Securities Inc. bought a new position in The Southern Company (NYSE:SO - Free Report) in the fourth quarter, according to its most recent filing with the SEC. The firm bought 32,202 shares of the utilities provider's stock, valued at approximately $2,688,000. Southern makes up 0.7% of GWN SecMarch 17, 2025 | marketbeat.comNinepoint Partners LP Acquires 2,920 Shares of The Southern Company (NYSE:SO)Ninepoint Partners LP raised its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 24.8% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 14,710 shares of the utilities provider's stocMarch 17, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Position Lifted by Natixis Advisors LLCNatixis Advisors LLC raised its stake in shares of The Southern Company (NYSE:SO - Free Report) by 0.7% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 1,029,318 shares of the utilities provider's stock after acquiringMarch 17, 2025 | marketbeat.comEnvestnet Portfolio Solutions Inc. Has $11.83 Million Stock Holdings in The Southern Company (NYSE:SO)Envestnet Portfolio Solutions Inc. increased its stake in shares of The Southern Company (NYSE:SO - Free Report) by 4.4% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 143,761 shares of tMarch 17, 2025 | marketbeat.comone8zero8 LLC Acquires New Position in The Southern Company (NYSE:SO)one8zero8 LLC bought a new position in shares of The Southern Company (NYSE:SO - Free Report) during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 8,927 shares of the utilities provider's stock, valuedMarch 17, 2025 | marketbeat.comZacks Research Has Negative View of Southern FY2025 EarningsMarch 17, 2025 | americanbankingnews.comFY2025 EPS Estimates for Southern Reduced by Zacks ResearchThe Southern Company (NYSE:SO - Free Report) - Analysts at Zacks Research reduced their FY2025 earnings per share estimates for Southern in a report released on Wednesday, March 12th. Zacks Research analyst T. Saha now anticipates that the utilities provider will post earnings of $4.27 per shareMarch 17, 2025 | marketbeat.comIntact Investment Management Inc. Trims Position in The Southern Company (NYSE:SO)Intact Investment Management Inc. cut its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 68.3% during the 4th quarter, according to its most recent Form 13F filing with the SEC. The firm owned 45,300 shares of the utilities provider's stock after selling 97,810 shares duringMarch 16, 2025 | marketbeat.comAGF Management Ltd. Cuts Stock Holdings in The Southern Company (NYSE:SO)AGF Management Ltd. lowered its stake in The Southern Company (NYSE:SO - Free Report) by 46.3% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 8,536 shares of the utilities provider's stock after selling 7,34March 16, 2025 | marketbeat.comAlpine Woods Capital Investors LLC Grows Position in The Southern Company (NYSE:SO)Alpine Woods Capital Investors LLC boosted its stake in shares of The Southern Company (NYSE:SO - Free Report) by 19.2% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 49,187 shares of the utilities provider's stMarch 15, 2025 | marketbeat.comWhat is Zacks Research's Estimate for Southern Q1 Earnings?The Southern Company (NYSE:SO - Free Report) - Analysts at Zacks Research increased their Q1 2025 EPS estimates for shares of Southern in a research report issued on Wednesday, March 12th. Zacks Research analyst T. Saha now forecasts that the utilities provider will post earnings per share of $1.March 15, 2025 | marketbeat.comIntegras Partners LLC Acquires New Position in The Southern Company (NYSE:SO)Integras Partners LLC acquired a new stake in The Southern Company (NYSE:SO - Free Report) in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 6,024 shares of the utilities provider's stock, valued at approximatMarch 15, 2025 | marketbeat.comCommonwealth Equity Services LLC Has $87.16 Million Holdings in The Southern Company (NYSE:SO)Commonwealth Equity Services LLC boosted its holdings in The Southern Company (NYSE:SO - Free Report) by 2.1% during the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 1,058,825 shares of the utilities provider's stock after acquiringMarch 15, 2025 | marketbeat.comResearch Analysts Set Expectations for Southern Q1 EarningsMarch 15, 2025 | americanbankingnews.comJPL Wealth Management LLC Takes $3.16 Million Position in The Southern Company (NYSE:SO)JPL Wealth Management LLC bought a new stake in shares of The Southern Company (NYSE:SO - Free Report) during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund bought 38,350 shares of the utilities provider's stock, valuMarch 14, 2025 | marketbeat.comConnor Clark & Lunn Investment Management Ltd. Has $19.38 Million Stock Holdings in The Southern Company (NYSE:SO)Connor Clark & Lunn Investment Management Ltd. increased its stake in shares of The Southern Company (NYSE:SO - Free Report) by 151.6% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 235,4March 14, 2025 | marketbeat.comEssential Planning LLC. Buys Shares of 11,477 The Southern Company (NYSE:SO)Essential Planning LLC. bought a new stake in The Southern Company (NYSE:SO - Free Report) during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund bought 11,477 shares of the utilities provider's stock, valued at apprMarch 14, 2025 | marketbeat.comFarther Finance Advisors LLC Raises Stock Position in The Southern Company (NYSE:SO)Farther Finance Advisors LLC lifted its position in The Southern Company (NYSE:SO - Free Report) by 13.0% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 25,007 shares of the utilities provider's stock afterMarch 14, 2025 | marketbeat.comSequoia Financial Advisors LLC Grows Stock Holdings in The Southern Company (NYSE:SO)Sequoia Financial Advisors LLC increased its stake in shares of The Southern Company (NYSE:SO - Free Report) by 20.3% during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 65,182 shares of theMarch 14, 2025 | marketbeat.com Remove Ads Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.260.77▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼3015▲SO Articles Average Week Remove Ads Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies NextEra Energy News Duke Energy News Entergy News PPL News FirstEnergy News Edison International News Eversource Energy News Pinnacle West Capital News OGE Energy News IDACORP News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:SO) was last updated on 3/25/2025 by MarketBeat.com Staff From Our PartnersA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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