Southern (SO) News Today $94.96 +0.48 (+0.51%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$95.01 +0.05 (+0.05%) As of 08/1/2025 07:46 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Southern Up Today?Toggle Visibility of Why Is Southern Up Today?Southern Company (NYSE: SO) saw a mix of analyst actions, earnings updates and corporate developments in the past 24–36 hours. Here’s what’s influencing the stock today: Positive Sentiment: BMO Capital reiterated an “Outperform” rating on SO and raised its price target to $102 from $98, citing strong defensive value amid market uncertainty. BMO Affirms ‘Outperform’ Rating on Southern Co Positive Sentiment: Q2 earnings outpaced expectations with EPS of $0.91 vs. the Zacks Consensus of $0.87, demonstrating resilient margins. Southern Co. Q2 Earnings and Revenues Surpass Estimates Positive Sentiment: Georgia Power, a Southern subsidiary, filed to certify ~9,900 MW of new generation resources with regulators, bolstering long-term growth prospects. Georgia Power Requests Certification of New Resources Neutral Sentiment: Analyst Mizuho lifted SO’s price target to $95 from $93 while maintaining a “neutral” rating, signaling limited downside risk at current levels. Mizuho Raises Price Target on Southern Neutral Sentiment: Southern updated its FY 2025 EPS guidance to a range of $4.20–$4.30 vs. the $4.275 consensus, reflecting a stable outlook around estimates. Southern Issues FY 2025 Earnings Guidance Neutral Sentiment: Southern set Q3 2025 EPS guidance at $1.50, aligning closely with the $1.509 consensus, indicating steady near-term performance. Southern Updates Q3 2025 Earnings Guidance Neutral Sentiment: Executive appointment: Adam Emrich will become VP of Customer Solutions & Sales at Southern Linc, supporting telecom service growth. Adam Emrich Named VP at Southern Linc Neutral Sentiment: See the Q2 2025 earnings call transcript and presentation for detailed management commentary and financial slides. Q2 2025 Earnings Call Transcript Q2 2025 Results Presentation Negative Sentiment: Analyst Seaport Res Ptn trimmed its FY 2025 EPS estimate to $4.29 from $4.36, introducing downward pressure on full-year forecasts. FY2025 EPS Estimates Cut by Seaport Res Ptn Negative Sentiment: Seaport Res Ptn also lowered FY 2026 EPS to $4.61 from $4.64, suggesting modest challenges ahead. FY2026 EPS Forecast Lowered by Seaport Res Ptn Negative Sentiment: Southern’s official Q2 report showed earnings of $0.80 per share vs. $1.10 a year ago, highlighting a year-over-year decline. Southern Company Reports Q2 2025 Earnings Posted 12h agoAI Generated. May Contain Errors. SO Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Southern Company (The) (NYSE:SO) Given Consensus Rating of "Hold" by Brokerages2 hours ago | marketbeat.comSouthern (NYSE:SO) Downgraded to Sell Rating by Wall Street Zen2 hours ago | americanbankingnews.comSouthern (NYSE:SO) Downgraded by Wall Street Zen to "Sell"2 hours ago | marketbeat.comSouthern (NYSE:SO) Issues FY 2025 Earnings GuidanceAugust 1 at 9:22 AM | marketbeat.comSouthern (NYSE:SO) Updates Q3 2025 Earnings GuidanceAugust 1 at 9:22 AM | marketbeat.comNatixis Advisors LLC Acquires 68,617 Shares of Southern Company (The) (NYSE:SO)August 1 at 6:04 AM | marketbeat.comFY2025 EPS Estimates for Southern Cut by Seaport Res PtnAugust 1 at 6:02 AM | marketbeat.comGeneos Wealth Management Inc. Acquires 11,631 Shares of Southern Company (The) (NYSE:SO)August 1 at 5:23 AM | marketbeat.comFY2026 EPS Estimates for Southern Reduced by Seaport Res PtnAugust 1 at 3:15 AM | americanbankingnews.comFY2025 EPS Estimates for Southern Reduced by Seaport Res PtnAugust 1 at 2:15 AM | americanbankingnews.comThe Southern Company (SO) Q2 2025 Earnings Call TranscriptJuly 31 at 6:25 PM | seekingalpha.comThe Southern Company 2025 Q2 - Results - Earnings Call PresentationJuly 31 at 5:31 PM | seekingalpha.comAdam Emrich named Vice President of Customer Solutions and Sales at Southern LincJuly 31 at 2:30 PM | prnewswire.comGeorgia Power requests certification of approximately 9,900 MW of new resources from the Georgia Public Service CommissionJuly 31 at 10:01 AM | prnewswire.comSouthern FY2026 EPS Forecast Lowered by Seaport Res PtnJuly 31 at 7:42 AM | marketbeat.comSouthern Company reports second-quarter 2025 earningsJuly 31 at 7:30 AM | prnewswire.comBMO Affirms ‘Outperform’ Rating on Southern Co (SO) Hikes Price TargetJuly 31 at 2:57 AM | insidermonkey.comXTX Topco Ltd Raises Position in Southern Company (The) (NYSE:SO)July 30 at 7:38 AM | marketbeat.comArkadios Wealth Advisors Purchases 8,070 Shares of Southern Company (The) (NYSE:SO)July 30 at 5:19 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by Vestcor IncJuly 30 at 5:19 AM | marketbeat.comMeeder Advisory Services Inc. Increases Holdings in Southern Company (The) (NYSE:SO)July 30 at 5:19 AM | marketbeat.comFSA Advisors Inc. Takes Position in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Acquired by Federated Hermes Inc.July 29, 2025 | marketbeat.comMawer Investment Management Ltd. Sells 31,583 Shares of Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Stake Boosted by Clarendon Private LLCJuly 29, 2025 | marketbeat.comMackenzie Financial Corp Increases Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comZurcher Kantonalbank Zurich Cantonalbank Has $21.48 Million Stock Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comTD Asset Management Inc Has $36.23 Million Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comMJT & Associates Financial Advisory Group Inc. Invests $301,000 in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comCapital City Trust Co. FL Invests $547,000 in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comFoundations Investment Advisors LLC Has $15.09 Million Holdings in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comMRP Capital Investments LLC Makes New Investment in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Purchased by Inspire Advisors LLCJuly 28, 2025 | marketbeat.comPacer Advisors Inc. Reduces Stock Holdings in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comMarietta Investment Partners LLC Increases Holdings in Southern Company (The) (NYSE:SO)July 27, 2025 | marketbeat.comPhoenix Financial Ltd. Makes New $422,000 Investment in Southern Company (The) (NYSE:SO)July 27, 2025 | marketbeat.comCetera Investment Advisers Increases Stock Position in Southern Company (The) (NYSE:SO)July 27, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) is AM Investment Strategies LLC's 10th Largest PositionJuly 26, 2025 | marketbeat.comBrookwood Investment Group LLC Takes Position in Southern Company (The) (NYSE:SO)July 26, 2025 | marketbeat.comAE Wealth Management LLC Has $4.03 Million Holdings in Southern Company (The) (NYSE:SO)July 26, 2025 | marketbeat.comOak Thistle LLC Purchases Shares of 4,085 Southern Company (The) (NYSE:SO)July 26, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Stock Position Lifted by Lifeworks Advisors LLCJuly 25, 2025 | marketbeat.comPinnacle Associates Ltd. Acquires 3,890 Shares of Southern Company (The) (NYSE:SO)July 25, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Purchased by Carnegie Investment CounselJuly 24, 2025 | marketbeat.comNorthStar Asset Management LLC NJ Purchases Shares of 2,748 Southern Company (The) (NYSE:SO)July 24, 2025 | marketbeat.com5,750 Shares in Southern Company (The) (NYSE:SO) Acquired by Convergence Investment Partners LLCJuly 24, 2025 | marketbeat.comKimberly S. Greene Sells 13,158 Shares of Southern Company (The) (NYSE:SO) StockJuly 24, 2025 | americanbankingnews.comAdvisors Preferred LLC Takes $840,000 Position in Southern Company (The) (NYSE:SO)July 24, 2025 | marketbeat.comSouthern (SO) Projected to Post Quarterly Earnings on ThursdayJuly 24, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Bought by Bank Julius Baer & Co. Ltd ZurichJuly 23, 2025 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼0.960.76▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼4922▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies American Electric Power News Alliant Energy News Atmos Energy News CMS Energy News Dominion Energy News Duke Energy News Consolidated Edison News NiSource News WEC Energy Group News NextEra Energy News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:SO) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersIs Elon's empire crumbling?The Tesla Shock Nobody Sees Coming While headlines scream "Tesla is doomed"... 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