Sony Group (SONY) Stock Forecast & Price Target

$23.43 +0.49 (+2.14%)

As of 04/14/2025 03:58 PM Eastern

Sony Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 6 Analyst Ratings

Sell
0

Hold
1

Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony Group in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$28.00
19.50% Upside

According to the 6 analysts' twelve-month price targets for Sony Group, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted upside of 19.50% from the current price of $23.43.

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SONY Analyst Ratings Over Time

Type	Current Forecast 4/15/24 to 4/15/25	1 Month Ago 3/16/24 to 3/16/25	3 Months Ago 1/16/24 to 1/15/25	1 Year Ago 4/16/23 to 4/15/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	3 Buy rating(s)	2 Buy rating(s)	4 Buy rating(s)
Hold	1 Hold rating(s)	0 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$28.00	$28.00	$24.00	$4.32
Forecasted Upside	19.50% Upside	16.16% Upside	17.24% Upside	31.23% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

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SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Group Stock vs. The Competition

Type	Sony Group	Consumer Staples Companies	S&P 500
Consensus Rating Score	3.00	2.54	2.54
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	19.50% Upside	74.87% Upside	25.87% Upside
News Sentiment Rating	Positive News See Recent SONY News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/7/2025	Wolfe Research 3 of 5 stars	Peter Supino Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Peer Perform
3/25/2025	The Goldman Sachs Group 3 of 5 stars	M. Munakata Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer 3 of 5 stars	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$25.00 ➝ $33.00	+32.98%
1/16/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Dai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/15/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral
10/16/2023	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:39 AM ET.

Should I Buy Sony Group Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, April 13, 2025. Please send any questions or comments about these Sony Group pros and cons to contact@marketbeat.com.

Sony Group
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

The company reported earnings per share (EPS) of $0.41, significantly exceeding the consensus estimate of $0.27, indicating strong financial performance and effective management.
With a net margin of 8.21% and a return on equity of 14.10%, Sony Group Co. demonstrates efficient use of its equity and profitability, which are attractive metrics for investors.
Recent revenue of $28.95 billion surpassed analyst expectations of $24.32 billion, showcasing the company's robust market position and ability to generate sales beyond forecasts.
As of the latest trading session, the stock price is $22.95, which is a reasonable entry point considering the company's strong fundamentals and growth potential.
Institutional investors own 14.05% of the company's stock, indicating confidence from large financial entities, which can be a positive signal for retail investors.

Sony Group
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

The stock has a price-to-earnings (P/E) ratio of 18.63, which may suggest that the stock is overvalued compared to its earnings, potentially limiting upside for new investors.
Despite recent growth, the company faces intense competition in the electronics and entertainment sectors, which could impact future profitability and market share.
The debt-to-equity ratio of 0.25 indicates a relatively low level of debt, but any increase in borrowing could affect financial stability and investor confidence.
Market volatility and economic uncertainties could adversely affect consumer spending on electronics, which is a significant revenue driver for Sony Group Co.
Recent fluctuations in stock price, with a 52-week range from $15.02 to $25.78, may indicate instability, which could deter risk-averse investors.

SONY Forecast - Frequently Asked Questions

: According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony Group is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.
: 6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sony Group in the last year. There is currently 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" SONY shares.
: According to analysts, Sony Group's stock has a predicted upside of 19.50% based on their 12-month stock forecasts.
: Sony Group has been rated by research analysts at Oppenheimer, Sanford C. Bernstein, The Goldman Sachs Group, and Wolfe Research in the past 90 days.
: Analysts like Sony Group more than other "consumer staples" companies. The consensus rating for Sony Group is Buy while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 4/15/2025 by MarketBeat.com Staff

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Sony Group (SONY) Stock Forecast & Price Target