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Sony (SONY) Stock Forecast & Price Target

Sony logo
$29.24 +0.04 (+0.12%)
As of 02:46 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.
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Sony - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Buy
Based on 6 Analyst Ratings
Sell
0
Hold
1
Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$28.00
-4.26% Downside
According to the 6 analysts' twelve-month price targets for Sony, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted downside of -4.26% from the current price of $29.25.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
9/15/24 to 9/15/25		1 Month Ago
8/16/24 to 8/16/25		3 Months Ago
6/17/24 to 6/17/25		1 Year Ago
9/16/23 to 9/15/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$28.00$28.00$28.00$4.32
Forecasted Upside-4.26% Downside-2.54% Downside9.14% Upside15.58% Upside
Consensus RatingBuyBuyBuyModerate Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
3.00
2.62
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted Upside-4.16% Downside137.86% Upside10.72% Upside
News Sentiment Rating
Neutral News

See Recent SONY News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
4/7/2025Wolfe Research
3 of 5 stars
Peter Supino
Not Rated
Reiterated RatingOutperform ➝ Peer Perform
3/25/2025The Goldman Sachs Group
3 of 5 stars
M. Munakata
Not Rated
Initiated CoverageBuy
2/20/2025Oppenheimer
2 of 5 stars
Martin Yang
Not Rated
Reiterated RatingOutperform$25.00 ➝ $33.00+32.98%
1/16/2025Sanford C. Bernstein
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D. Dai
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Initiated CoverageOutperform
10/11/2024TD Cowen
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$107.00 ➝ $23.00+20.99%
9/18/2024Daiwa America
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R. Department
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UpgradeStrong-Buy
2/15/2024Macquarie
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOutperform ➝ Neutral
10/16/2023Benchmark
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 02:46 PM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 12, 2025. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • The current stock price is around $26.30, which is near its fifty-day moving average, indicating potential stability in the short term.
  • Recent earnings exceeded analysts' expectations, with reported earnings per share of $0.30, showcasing the company's ability to outperform market predictions.
  • With a market capitalization of approximately $176.65 billion, Sony Group Co. is positioned as a significant player in the electronics market, which can attract institutional investors.
  • The company has a low debt-to-equity ratio of 0.16, suggesting a conservative approach to leveraging, which can be appealing to risk-averse investors.
  • Analysts have a consensus rating of "Buy" for the stock, with an average price target of $28.00, indicating positive sentiment and potential for price appreciation.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • The company reported revenue of $17.79 billion, which fell short of the consensus estimate, raising concerns about future growth prospects.
  • Year-over-year earnings per share have significantly decreased from $189.90, indicating potential challenges in maintaining profitability.
  • Despite a solid return on equity of 13.88%, the net margin of 9.14% suggests that profit generation may be under pressure, which could affect overall financial health.
  • One investment analyst downgraded the stock from a "buy" to a "hold" rating, reflecting a cautious outlook that may deter some investors.
  • The beta of 0.94 indicates that the stock is less volatile than the market, which may limit potential high returns for aggressive investors looking for growth.

SONY Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "buy" SONY shares.

According to analysts, Sony's stock has a predicted downside of -4.26% based on their 12-month stock forecasts.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 9/15/2025 by MarketBeat.com Staff
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