Sony (SONY) Stock Forecast & Price Target

$28.58 +0.95 (+3.42%)

Closing price 08/22/2025 03:59 PM Eastern

Extended Trading

$28.50 -0.07 (-0.26%)

As of 08/22/2025 07:55 PM Eastern

Sony - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 6 Analyst Ratings

Sell
0

Hold
1

Buy
5

Based on 6 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 1 has given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$28.00
-2.01% Downside

According to the 6 analysts' twelve-month price targets for Sony, the average price target is $28.00. The highest price target for SONY is $33.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted downside of -2.01% from the current price of $28.58.

Get the Latest News and Ratings for SONY and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Sony and its competitors.

SONY Analyst Ratings Over Time

Type	Current Forecast 8/23/24 to 8/23/25	1 Month Ago 7/24/24 to 7/24/25	3 Months Ago 5/25/24 to 5/25/25	1 Year Ago 8/24/23 to 8/23/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	3 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$28.00	$28.00	$28.00	$4.32
Forecasted Upside	-2.01% Downside	10.39% Upside	9.63% Upside	16.90% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Stock vs. The Competition

Type	Sony	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	3.00	2.60	2.53
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	-2.01% Downside	117.79% Upside	9.65% Upside
News Sentiment Rating	Positive News See Recent SONY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/7/2025	Wolfe Research 4 of 5 stars	Peter Supino Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Peer Perform
3/25/2025	The Goldman Sachs Group 3 of 5 stars	M. Munakata Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer 2 of 5 stars	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$25.00 ➝ $33.00	+32.98%
1/16/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Dai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/15/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral
10/16/2023	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 04:38 PM ET.

Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 19, 2025. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

The current stock price is around $25, which is significantly higher than its 52-week low of $17.42, indicating a positive trend in the stock's performance.
Recent earnings results showed that Sony Group Co. exceeded analysts' expectations for earnings per share, reporting $0.30 compared to the consensus estimate of $0.24, which reflects strong financial performance.
The company has a solid market capitalization of approximately $173.96 billion, suggesting a stable and established presence in the market.
With a return on equity of 13.88%, Sony Group Co. demonstrates effective management of shareholder equity, which can be attractive to investors looking for profitable companies.
The stock has received a "Moderate Buy" rating from analysts, with an average price target of $28.00, indicating potential for future growth.

Sony
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

The company reported revenue of $17.79 billion, which fell short of analyst estimates of $18.88 billion, suggesting potential challenges in meeting market expectations.
Despite a positive earnings report, the net margin of 9.14% indicates that there may be limitations on profitability, which could concern investors.
The stock's trading volume was lower than its average, which may indicate reduced investor interest or liquidity issues.
With a debt-to-equity ratio of 0.16, while relatively low, it may suggest that the company is not leveraging debt effectively to fuel growth compared to competitors.
Analysts have downgraded the stock from a "buy" to a "hold" rating, which could signal caution for potential investors regarding future performance.

SONY Forecast - Frequently Asked Questions

: According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $28.00, with a high forecast of $33.00 and a low forecast of $23.00.
: 6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 hold rating, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" SONY shares.
: According to analysts, Sony's stock has a predicted downside of -2.01% based on their 12-month stock forecasts.
: Analysts like Sony more than other "consumer discretionary" companies. The consensus rating for Sony is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how SONY compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:SONY) was last updated on 8/23/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sony (SONY) Stock Forecast & Price Target