Sony (SONY) News Today

Sony Corporation (NYSE: SONY) shares have rallied on upbeat marketing initiatives and record highs, though geopolitical exits and criticism around subscription services have weighed on sentiment.

• Positive Sentiment: Sony stock hit a new 12-month high following robust performance across its gaming and entertainment segments. Sony Reaches New 1-Year High - Here's Why
• Positive Sentiment: Sony India launched an Independence Day sale offering up to ₹25,000 off BRAVIA TVs and audio products, potentially boosting regional revenue. Sony India Independence Day Sale Is Live: Up to ₹25,000 Off on BRAVIA TVs, Soundbars, and More
• Positive Sentiment: Reports highlight the iPhone 16 Pro as an ideal companion to Sony’s FX3 and FX30 cameras, underscoring strength in its imaging business. iPhone 16 Pro: An amazing companion for standalone Sony cameras like the FX3 and FX30
• Positive Sentiment: Pop star Taylor Swift was seen wearing Sony headphones while announcing her new album, providing strong brand exposure. Taylor Swift Announced Her New Album ‘The Life of a Showgirl' Wearing Sony Headphones: Get Yours Now
• Neutral Sentiment: A new comparison with LIZHI (NASDAQ:SOGP) benchmarks Sony’s metrics against a smaller audio platform, offering context but little immediate impact. Head to Head Comparison: Sony (NYSE:SONY) versus LIZHI (NASDAQ:SOGP)
• Neutral Sentiment: ComicBook.com speculates that a Spider-Man storyline could resurrect a controversial Sony-owned villain, which may drive interest in Sony’s film library. Spider-Man: Brand New Day Could Shock the World By Resurrecting a Controversial Sony Villain
• Negative Sentiment: A former Sony executive criticized the company’s gaming subscription services for treating developers like “wage slaves,” raising reputational concerns. Former Sony Exec Says Gaming Sub Services Turn Devs Into 'Wage Slaves' - IGN Daily Fix
• Negative Sentiment: Sony has ended 18 years of operations in Russia, halting PlayStation, music and film services—a move that will reduce revenue but aligns with broader sanctions. Sony Ends 18 Years of Russian Operations, Halting PlayStation, Music, and Film Services
• Negative Sentiment: Additional reports confirm Sony fully pulled out of Russia and is liquidating its local subsidiary, further curbing its market exposure. Sony pulls out of Russia, adding to Moscow's isolationSony fully stops operations in RussiaRussian subsidiary of Japan's Sony liquidated, company filings show
• Negative Sentiment: Users report that Android TV updates on Sony devices have become erratic, signaling potential support and customer-satisfaction issues. Android TV version roulette: Sony and Google lost control of updates