Sony Group (SONY) Stock Forecast & Price Target

$21.02 +0.36 (+1.74%)

(As of 12/20/2024 05:40 PM ET)

Sony Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 4 Analyst Ratings

Sell
0

Hold
1

Buy
3

Based on 4 Wall Street analysts who have issued ratings for Sony Group in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 1 has given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for SONY.

Consensus Price Target

$24.00
14.18% Upside

According to the 4 analysts' twelve-month price targets for Sony Group, the average price target is $24.00. The highest price target for SONY is $25.00, while the lowest price target for SONY is $23.00. The average price target represents a forecasted upside of 14.18% from the current price of $21.02.

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SONY Analyst Ratings Over Time

Type	Current Forecast 12/22/23 to 12/21/24	1 Month Ago 11/22/23 to 11/21/24	3 Months Ago 9/23/23 to 9/22/24	1 Year Ago 12/22/22 to 12/22/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	3 Buy rating(s)	3 Buy rating(s)	4 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$24.00	$24.00	$4.32	$4.72
Forecasted Upside	14.18% Upside	25.85% Upside	16.02% Upside	28.07% Upside
Consensus Rating	Buy	Buy	Buy	Buy

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SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Group Stock vs. The Competition

Type	Sony Group	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	3.00	2.57	2.51
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	14.18% Upside	202.28% Upside	14.53% Upside
News Sentiment Rating	Neutral News See Recent SONY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/12/2024	Oppenheimer 3 of 5 stars		Lower Target	Outperform ➝ Outperform	$108.00 ➝ $25.00	+33.40%
10/11/2024	TD Cowen 5 of 5 stars		Lower Target	Buy ➝ Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa America 0 of 5 stars	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
2/15/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral
12/12/2023	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
10/16/2023	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy
7/12/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$4.08 ➝ $4.72	+25.80%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:16 PM ET.

Should I Buy Sony Group Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, December 12, 2024. Please send any questions or comments about these Sony Group pros and cons to contact@marketbeat.com.

Sony Group
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

Strong market presence in multiple sectors, including gaming, music, and film, which diversifies revenue streams and reduces risk.
Recent stock price of $88.48 indicates a stable valuation, providing a potential entry point for investors looking for growth.
Continued innovation in consumer electronics, particularly with the latest gaming consoles and entertainment services, positions the company well for future growth.
Institutional ownership at 7.54% suggests confidence from large investors, which can be a positive indicator for retail investors.
Positive fifty-two week performance of 16.39% reflects strong market sentiment and potential for continued upward momentum.

Sony Group
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

Short percentage of float at 0.16% indicates some investor skepticism, which could lead to volatility in stock price.
Recent month-to-month change in shares shorted shows an increase, suggesting that more investors are betting against the stock.
Average daily volume of 844,100 may indicate lower liquidity, which can lead to larger price swings and difficulty in executing trades.
Dependence on the performance of the gaming sector, which can be cyclical and subject to rapid changes in consumer preferences.
Potential challenges in the competitive landscape of the entertainment industry, particularly with streaming services and digital content distribution.

SONY Forecast - Frequently Asked Questions

: According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony Group is $24.00, with a high forecast of $25.00 and a low forecast of $23.00.
: 4 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sony Group in the last year. There is currently 1 hold rating, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" SONY shares.
: According to analysts, Sony Group's stock has a predicted upside of 14.18% based on their 12-month stock forecasts.
: Sony Group has been rated by research analysts at Oppenheimer, and TD Cowen in the past 90 days.
: Analysts like Sony Group more than other "consumer discretionary" companies. The consensus rating for Sony Group is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how SONY compares to other companies.

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This page (NYSE:SONY) was last updated on 12/21/2024 by MarketBeat.com Staff

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Sony Group (SONY) Stock Forecast & Price Target