Townsquare Media (TSQ) Competitors

Townsquare Media (NYSE:TSQ) and Gray Television (NYSE:GTN) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, community ranking, risk and valuation.

Which has more risk & volatility, TSQ or GTN?

Townsquare Media has a beta of 1.33, meaning that its share price is 33% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500.

Does the MarketBeat Community prefer TSQ or GTN?

Gray Television received 150 more outperform votes than Townsquare Media when rated by MarketBeat users. However, 67.01% of users gave Townsquare Media an outperform vote while only 66.88% of users gave Gray Television an outperform vote.

Company	Underperform	Outperform
Townsquare Media	Outperform Votes 260 67.01%	Underperform Votes 128 32.99%
Gray Television	Outperform Votes 410 66.88%	Underperform Votes 203 33.12%

Which has better earnings and valuation, TSQ or GTN?

Townsquare Media has higher earnings, but lower revenue than Gray Television. Townsquare Media is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Townsquare Media	$450.98M	0.30	-$44.96M	-$1.15	-7.23
Gray Television	$3.64B	0.12	-$76M	$3.33	1.32

Do analysts rate TSQ or GTN?

Townsquare Media currently has a consensus price target of $18.00, indicating a potential upside of 116.48%. Gray Television has a consensus price target of $6.33, indicating a potential upside of 43.78%. Given Townsquare Media's stronger consensus rating and higher probable upside, equities analysts plainly believe Townsquare Media is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Townsquare Media	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Gray Television	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80

Is TSQ or GTN a better dividend stock?

Townsquare Media pays an annual dividend of $0.80 per share and has a dividend yield of 9.6%. Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 7.3%. Townsquare Media pays out -69.6% of its earnings in the form of a dividend. Gray Television pays out 9.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Townsquare Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media refer more to TSQ or GTN?

In the previous week, Townsquare Media had 10 more articles in the media than Gray Television. MarketBeat recorded 15 mentions for Townsquare Media and 5 mentions for Gray Television. Gray Television's average media sentiment score of 0.70 beat Townsquare Media's score of 0.21 indicating that Gray Television is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Townsquare Media	1 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Gray Television	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of TSQ or GTN?

71.7% of Townsquare Media shares are held by institutional investors. Comparatively, 78.6% of Gray Television shares are held by institutional investors. 30.5% of Townsquare Media shares are held by insiders. Comparatively, 4.8% of Gray Television shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is TSQ or GTN more profitable?

Gray Television has a net margin of 5.69% compared to Townsquare Media's net margin of -8.84%. Gray Television's return on equity of 9.60% beat Townsquare Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Townsquare Media	-8.84%	-57.10%	2.46%
Gray Television	5.69%	9.60%	1.85%

Summary

Townsquare Media and Gray Television tied by winning 10 of the 20 factors compared between the two stocks.