Visa (V) Competitors $356.65 -2.21 (-0.62%) Closing price 07/7/2025 03:59 PM EasternExtended Trading$356.30 -0.35 (-0.10%) As of 07/7/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock V vs. GOOGL, NVDA, PYPL, TSLA, AXP, BRK.A, BRK.B, GPN, MA, and ADPShould you be buying Visa stock or one of its competitors? The main competitors of Visa include Alphabet (GOOGL), NVIDIA (NVDA), PayPal (PYPL), Tesla (TSLA), American Express (AXP), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Global Payments (GPN), Mastercard (MA), and Automatic Data Processing (ADP). Visa vs. Its Competitors Alphabet NVIDIA PayPal Tesla American Express Berkshire Hathaway Berkshire Hathaway Global Payments Mastercard Automatic Data Processing Visa (NYSE:V) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, media sentiment, institutional ownership and dividends. Does the media favor V or GOOGL? In the previous week, Alphabet had 55 more articles in the media than Visa. MarketBeat recorded 158 mentions for Alphabet and 103 mentions for Visa. Visa's average media sentiment score of 1.45 beat Alphabet's score of 1.17 indicating that Visa is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Visa 91 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Positive Alphabet 113 Very Positive mention(s) 18 Positive mention(s) 17 Neutral mention(s) 8 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, V or GOOGL? Visa has a beta of 0.92, meaning that its share price is 8% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500. Which has higher valuation and earnings, V or GOOGL? Alphabet has higher revenue and earnings than Visa. Alphabet is trading at a lower price-to-earnings ratio than Visa, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVisa$35.93B18.32$19.74B$9.9535.84Alphabet$350.02B6.13$100.12B$8.9719.71 Do institutionals and insiders believe in V or GOOGL? 82.2% of Visa shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.1% of Visa shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is V or GOOGL a better dividend stock? Visa pays an annual dividend of $2.36 per share and has a dividend yield of 0.7%. Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.5%. Visa pays out 23.7% of its earnings in the form of a dividend. Alphabet pays out 9.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Visa has raised its dividend for 17 consecutive years and Alphabet has raised its dividend for 1 consecutive years. Visa is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do analysts prefer V or GOOGL? Visa currently has a consensus price target of $372.84, suggesting a potential upside of 4.54%. Alphabet has a consensus price target of $199.95, suggesting a potential upside of 13.10%. Given Alphabet's higher probable upside, analysts clearly believe Alphabet is more favorable than Visa.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Visa 0 Sell rating(s) 5 Hold rating(s) 22 Buy rating(s) 1 Strong Buy rating(s) 2.86Alphabet 0 Sell rating(s) 10 Hold rating(s) 28 Buy rating(s) 4 Strong Buy rating(s) 2.86 Is V or GOOGL more profitable? Visa has a net margin of 52.86% compared to Alphabet's net margin of 30.86%. Visa's return on equity of 56.28% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Visa52.86% 56.28% 22.94% Alphabet 30.86%34.54%25.07% SummaryAlphabet beats Visa on 10 of the 19 factors compared between the two stocks. Get Visa News Delivered to You Automatically Sign up to receive the latest news and ratings for V and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding V and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart V vs. The Competition Export to ExcelMetricVisaFinancial Transaction Services IndustryBusiness SectorNYSE ExchangeMarket Cap$662.15B$35.06B$13.21B$20.71BDividend Yield0.66%2.36%2.68%3.72%P/E Ratio35.8430.4128.5427.80Price / Sales18.3210.1939.7947.12Price / Cash31.1220.6126.0718.22Price / Book17.398.016.274.59Net Income$19.74B$1.11B$188.15M$982.91M7 Day Performance0.35%0.13%1.87%0.65%1 Month Performance-3.72%2.31%2.51%4.26%1 Year Performance33.97%51.29%37.40%13.93% Visa Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VVisa4.4622 of 5 stars$356.65-0.6%$372.84+4.5%+31.9%$662.15B$35.93B35.8431,600Positive NewsInsider TradeGOOGLAlphabet4.2325 of 5 stars$177.13-0.8%$199.95+12.9%-7.2%$2.15T$359.71B19.75183,323Trending NewsNVDANVIDIA4.8852 of 5 stars$157.680.0%$175.78+11.5%+25.8%$3.85T$130.50B50.8636,000Trending NewsAnalyst ForecastInsider TradePYPLPayPal4.3962 of 5 stars$74.09+0.6%$83.42+12.6%+27.5%$72.05B$31.80B16.5729,900Positive NewsTSLATesla4.483 of 5 stars$319.76-1.2%$298.37-6.7%+16.9%$1.03T$97.69B175.69125,665Trending NewsAnalyst DowngradeGap DownAXPAmerican Express4.6186 of 5 stars$318.14+0.3%$296.05-6.9%+37.0%$222.89B$65.95B22.2275,100Positive NewsBRK.ABerkshire Hathaway0.378 of 5 stars$727,810.00-0.4%N/A+15.8%$1.05T$371.43B12.93372,000BRK.BBerkshire Hathaway0.5742 of 5 stars$484.57-0.2%$520.00+7.3%+16.2%$1.05T$371.43B12.91392,400GPNGlobal Payments4.9892 of 5 stars$79.50+1.0%$110.91+39.5%-16.8%$19.39B$10.11B12.8227,000Positive NewsMAMastercard4.7994 of 5 stars$559.72+1.7%$611.50+9.3%+25.8%$510.30B$28.17B39.2535,300Positive NewsADPAutomatic Data Processing4.8724 of 5 stars$305.82+0.8%$307.08+0.4%+30.9%$124.14B$19.04B31.3064,000Positive News Related Companies and Tools Related Companies GOOGL Competitors NVDA Competitors PYPL Competitors TSLA Competitors AXP Competitors BRK.A Competitors BRK.B Competitors GPN Competitors MA Competitors ADP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:V) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersF1 Engineering Powers This Electric Marine MotorThe future of marine propulsion has arrived - powered by F-1 grade engineering. 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