Visa (V) Stock Forecast & Price Target

$316.69 +1.95 (+0.62%)

(As of 01:16 PM ET)

Visa - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 29 Analyst Ratings

Sell
0

Hold
4

Buy
25

Based on 29 Wall Street analysts who have issued ratings for Visa in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 29 analysts, 4 have given a hold rating, 24 have given a buy rating, and 1 has given a strong buy rating for V.

Consensus Price Target

$324.74
2.54% Upside

According to the 29 analysts' twelve-month price targets for Visa, the average price target is $324.74. The highest price target for V is $375.00, while the lowest price target for V is $292.00. The average price target represents a forecasted upside of 2.54% from the current price of $316.69.

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V Analyst Ratings Over Time

Type	Current Forecast 12/17/23 to 12/16/24	1 Month Ago 11/17/23 to 11/16/24	3 Months Ago 9/18/23 to 9/17/24	1 Year Ago 12/17/22 to 12/17/23
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	24 Buy rating(s)	23 Buy rating(s)	23 Buy rating(s)	14 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$324.74	$321.74	$310.22	$277.67
Forecasted Upside	2.54% Upside	3.91% Upside	6.38% Upside	7.61% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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V Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

V Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Visa Stock vs. The Competition

Type	Visa	Business Services Companies	S&P 500
Consensus Rating Score	2.90	2.68	2.51
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	3.18% Upside	232.29% Upside	10.64% Upside
News Sentiment Rating	Positive News See Recent V News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/11/2024	Susquehanna 2 of 5 stars		Boost Target	Positive ➝ Positive	$339.00 ➝ $375.00	+20.05%
12/9/2024	Keefe, Bruyette & Woods 4 of 5 stars	S. Sakhrani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$335.00 ➝ $360.00	+15.95%
11/4/2024	Barclays 3 of 5 stars		Boost Target	Overweight ➝ Overweight	$319.00 ➝ $347.00	+19.35%
11/1/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$279.00 ➝ $292.00	+0.37%
10/30/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$300.00 ➝ $335.00	+15.45%
10/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$319.00 ➝ $326.00	+12.06%
Get the Latest News and Ratings for V and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Visa and its competitors with MarketBeat's FREE daily newsletter.
10/30/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$318.00 ➝ $325.00	+11.71%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$320.00 ➝ $330.00	+13.26%
10/30/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$311.00 ➝ $322.00	+9.95%
10/30/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$318.00 ➝ $321.00	+9.81%
10/30/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$310.00 ➝ $320.00	+9.69%
10/30/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$300.00 ➝ $340.00	+20.58%
10/30/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$322.00 ➝ $326.00	+15.62%
10/30/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$330.00 ➝ $340.00	+20.58%
10/30/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$319.00 ➝ $322.00	+14.20%
9/24/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Gala Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral
9/17/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$279.00 ➝ $308.00	+5.59%
9/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$317.00 ➝ $317.00	+11.76%
9/4/2024	Compass Point Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Gabriele Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$319.00	+14.47%
9/3/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Faure Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$325.00	+17.60%
8/20/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$290.00 ➝ $320.00	+19.88%
7/23/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Jeffrey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
6/25/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$335.00 ➝ $330.00	+19.96%
4/24/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$315.00 ➝ $325.00	+17.38%
4/24/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$280.00 ➝ $300.00	+9.40%
3/27/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Neutral	$307.00	+9.15%
3/6/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$300.00 ➝ $325.00	+15.63%
1/26/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$287.00 ➝ $311.00	+14.05%
1/8/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$275.00 ➝ $300.00	+15.52%
10/13/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$266.00	+12.33%
10/12/2023	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Cantwell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral
7/26/2023	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$270.00 ➝ $275.00	+16.78%
7/26/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$265.00 ➝ $275.00	+16.49%
4/26/2023	22nd Century Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
1/5/2023	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$240.00 ➝ $255.00	+19.94%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:32 PM ET.

Should I Buy Visa Stock? V Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, December 15, 2024. Please send any questions or comments about these Visa pros and cons to contact@marketbeat.com.

Visa
Bull Case

Here are some ways that investors could benefit from investing in Visa:

Visa has a strong market position as a leading payment technology company, operating VisaNet, which facilitates a vast number of transactions globally, ensuring consistent revenue growth.
The company recently reported a stock price of $314.23, reflecting a solid performance and investor confidence, with a 1-year high of $317.42, indicating potential for further appreciation.
Visa's diverse range of services, including Visa Direct and Visa Cross-Border Solution, positions it well to capitalize on the growing demand for digital payment solutions and cross-border transactions.
Recent increases in institutional investments, with 82.15% of the stock owned by hedge funds and other institutional investors, suggest strong confidence in Visa's future performance.
Visa's commitment to innovation, such as its advanced fraud mitigation and risk management solutions, enhances its competitive edge and helps maintain customer trust.

Visa
Bear Case

Investors should be bearish about investing in Visa for these reasons:

Despite its strong market position, Visa faces increasing competition from emerging fintech companies that offer alternative payment solutions, which could impact its market share.
Recent insider selling, including a notable transaction where an insider sold 2,171 shares, may raise concerns about the company's future prospects and insider confidence.
The stock's recent volatility, with a 1-year low of $252.70, indicates potential risks associated with market fluctuations that could affect investor returns.
Regulatory challenges in various markets could pose risks to Visa's operations and profitability, as governments increasingly scrutinize payment processing fees and practices.
Economic uncertainties, such as inflation and changing consumer spending habits, could negatively impact transaction volumes, which are crucial for Visa's revenue generation.

V Forecast - Frequently Asked Questions

: According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Visa is $324.74, with a high forecast of $375.00 and a low forecast of $292.00.
: 29 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Visa in the last year. There are currently 4 hold ratings, 24 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" V shares.
: According to analysts, Visa's stock has a predicted upside of 2.54% based on their 12-month stock forecasts.
: Over the previous 90 days, Visa's stock had 1 upgrade by analysts.
: Visa has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Citigroup, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, Keefe, Bruyette & Woods, Macquarie, Mizuho, Monness Crespi & Hardt, Morgan Stanley, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Susquehanna, and TD Cowen in the past 90 days.
: Analysts like Visa more than other "business services" companies. The consensus rating score for Visa is 2.90 while the average consensus rating score for "business services" companies is 2.68. Learn more on how V compares to other companies.

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This page (NYSE:V) was last updated on 12/16/2024 by MarketBeat.com Staff

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Visa (V) Stock Forecast & Price Target