Voya Financial (VOYA) Competitors $72.85 +0.44 (+0.61%) Closing price 07/8/2025 03:59 PM EasternExtended Trading$72.80 -0.05 (-0.07%) As of 07/8/2025 07:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock VOYA vs. BHF, AMP, CNO, EQH, FNB, MET, PFG, PRU, SF, and CRBGShould you be buying Voya Financial stock or one of its competitors? The main competitors of Voya Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and Corebridge Financial (CRBG). These companies are all part of the "finance" sector. Voya Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. MetLife Principal Financial Group Prudential Financial Stifel Financial Corebridge Financial Voya Financial (NYSE:VOYA) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, valuation, risk, profitability and institutional ownership. Do insiders & institutionals hold more shares of VOYA or BHF? 96.1% of Voya Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Voya Financial shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has more risk & volatility, VOYA or BHF? Voya Financial has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Is VOYA or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Voya Financial's net margin of 7.18%. Brighthouse Financial's return on equity of 25.60% beat Voya Financial's return on equity.Company Net Margins Return on Equity Return on Assets Voya Financial7.18% 14.05% 0.51% Brighthouse Financial 8.71%25.60%0.54% Does the media favor VOYA or BHF? In the previous week, Voya Financial had 6 more articles in the media than Brighthouse Financial. MarketBeat recorded 16 mentions for Voya Financial and 10 mentions for Brighthouse Financial. Voya Financial's average media sentiment score of 0.95 beat Brighthouse Financial's score of -0.13 indicating that Voya Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Voya Financial 7 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 1 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer VOYA or BHF? Voya Financial currently has a consensus price target of $83.25, indicating a potential upside of 14.28%. Brighthouse Financial has a consensus price target of $60.40, indicating a potential upside of 15.91%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Voya Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Voya Financial 1 Sell rating(s) 5 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.46Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has stronger earnings and valuation, VOYA or BHF? Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVoya Financial$8.05B0.87$667M$5.3013.75Brighthouse Financial$4.72B0.63$388M$8.346.25 SummaryVoya Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get Voya Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for VOYA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding VOYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart VOYA vs. The Competition Export to ExcelMetricVoya FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$6.97B$13.91B$11.92B$20.52BDividend Yield2.49%3.71%5.57%3.76%P/E Ratio13.7513.8719.9827.79Price / Sales0.871.5125.4140.48Price / Cash8.388.2921.4422.26Price / Book1.211.392.264.58Net Income$667M$1.16B$990.08M$982.91M7 Day Performance0.47%-1.03%0.87%1.31%1 Month Performance9.18%0.14%3.68%4.85%1 Year Performance4.32%12.40%540.88%14.09% Voya Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VOYAVoya Financial4.9954 of 5 stars$72.85+0.6%$83.25+14.3%+4.3%$6.97B$8.05B13.7510,000News CoverageAnalyst ForecastBHFBrighthouse Financial4.5936 of 5 stars$53.77-1.2%$60.80+13.1%+20.2%$3.09B$6.69B6.451,400News CoverageAnalyst ForecastAMPAmeriprise Financial4.6245 of 5 stars$534.26+1.2%$519.00-2.9%+25.5%$50.87B$17.26B18.1513,500Positive NewsCNOCNO Financial Group4.2564 of 5 stars$38.57+0.3%$41.00+6.3%+35.3%$3.82B$4.45B13.493,500News CoverageInsider TradeEQHEquitable4.4055 of 5 stars$56.11+0.3%$62.64+11.6%+35.8%$17.05B$12.44B15.258,000Positive NewsAnalyst ForecastFNBF.N.B.4.2742 of 5 stars$14.59+0.3%$17.57+20.4%+17.7%$5.25B$1.60B11.584,280Analyst DowngradeMETMetLife4.9793 of 5 stars$80.39+0.0%$94.17+17.1%+14.8%$53.97B$70.99B13.0745,000Trending NewsDividend AnnouncementAnalyst ForecastPFGPrincipal Financial Group3.902 of 5 stars$79.43+0.3%$83.85+5.6%+3.8%$17.81B$15.77B11.8919,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9623 of 5 stars$107.43+0.3%$120.15+11.8%-8.0%$38.03B$68.05B17.0339,900Trending NewsAnalyst DowngradeSFStifel Financial3.8879 of 5 stars$103.98+0.3%$105.50+1.5%+32.3%$10.68B$4.97B19.889,000Positive NewsAnalyst DowngradeCRBGCorebridge Financial4.4168 of 5 stars$35.46-1.0%$37.67+6.2%+21.0%$19.49B$19.58B30.057,700Analyst Upgrade Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors CNO Financial Group Competitors Equitable Competitors F.N.B. Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Corebridge Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:VOYA) was last updated on 7/9/2025 by MarketBeat.com Staff From Our PartnersA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. Because here we...Porter & Company | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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