Whirlpool (WHR) Competitors

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

Which has preferable earnings & valuation, WHR or BC?

Brunswick has lower revenue, but higher earnings than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$16.61B	0.28	-$323M	-$2.65	-31.55
Brunswick	$5.24B	0.71	$130.10M	$0.62	91.73

Is WHR or BC more profitable?

Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of -0.95%. Whirlpool's return on equity of 20.81% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	-0.95%	20.81%	3.63%
Brunswick	0.82%	10.73%	3.54%

Which has more volatility and risk, WHR or BC?

Whirlpool has a beta of 1.17, meaning that its stock price is 17% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500.

Do insiders and institutionals believe in WHR or BC?

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 2.1% of Whirlpool shares are owned by company insiders. Comparatively, 0.9% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Is WHR or BC a better dividend stock?

Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 8.4%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 3.0%. Whirlpool pays out -264.2% of its earnings in the form of a dividend. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years. Whirlpool is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts recommend WHR or BC?

Whirlpool currently has a consensus target price of $98.83, indicating a potential upside of 18.19%. Brunswick has a consensus target price of $68.25, indicating a potential upside of 20.01%. Given Brunswick's stronger consensus rating and higher possible upside, analysts plainly believe Brunswick is more favorable than Whirlpool.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brunswick	0 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.54

Does the media prefer WHR or BC?

In the previous week, Whirlpool had 11 more articles in the media than Brunswick. MarketBeat recorded 15 mentions for Whirlpool and 4 mentions for Brunswick. Brunswick's average media sentiment score of 1.27 beat Whirlpool's score of 0.75 indicating that Brunswick is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	6 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Brunswick	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Brunswick beats Whirlpool on 12 of the 19 factors compared between the two stocks.