Whirlpool (WHR) Competitors

Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

Do institutionals and insiders hold more shares of BC or WHR?

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 0.8% of Brunswick shares are held by insiders. Comparatively, 2.1% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Do analysts recommend BC or WHR?

Brunswick presently has a consensus price target of $70.00, suggesting a potential upside of 19.92%. Whirlpool has a consensus price target of $108.40, suggesting a potential upside of 12.80%. Given Brunswick's stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than Whirlpool.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0 Sell rating(s)	7 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.50
Whirlpool	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

Is BC or WHR more profitable?

Brunswick has a net margin of 1.62% compared to Whirlpool's net margin of 0.04%. Whirlpool's return on equity of 21.38% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	1.62%	12.88%	4.20%
Whirlpool	0.04%	21.38%	3.94%

Does the media favor BC or WHR?

In the previous week, Brunswick had 3 more articles in the media than Whirlpool. MarketBeat recorded 17 mentions for Brunswick and 14 mentions for Whirlpool. Brunswick's average media sentiment score of 0.94 beat Whirlpool's score of 0.50 indicating that Brunswick is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	9 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Whirlpool	5 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has higher earnings and valuation, BC or WHR?

Brunswick has higher earnings, but lower revenue than Whirlpool. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24B	0.73	$130.10M	$1.21	48.24
Whirlpool	$16.61B	0.32	-$323M	$0.14	686.41

Which has more risk and volatility, BC or WHR?

Brunswick has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500.

Is BC or WHR a better dividend stock?

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.9%. Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 7.3%. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Whirlpool pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.

Summary

Brunswick beats Whirlpool on 14 of the 19 factors compared between the two stocks.