Hennes & Mauritz AB is a Sweden-based multinational fashion retailer known for its wide range of apparel, accessories and beauty products. Founded in 1947 by Erling Persson, the company designs, sources and markets garments for women, men, teenagers and children. The core H&M brand is supported by several specialty labels, including COS, & Other Stories, Monki, Weekday, Cheap Monday, Arket and Afound, each targeting distinct customer segments with varying price points and design philosophies.
The company operates through a combination of physical stores and digital platforms. H&M’s global store network spans across Europe, North America, Asia and the Middle East, serving customers in approximately 70 markets. In parallel, robust e-commerce operations enable direct-to-consumer sales in over 50 countries, leveraging local fulfilment centers and centralized logistics to offer fast delivery and returns services.
H&M is widely recognized for its fast-fashion model, which emphasizes rapid design-to-retail cycles aimed at capturing emerging trends. The retailer has also made sustainability a strategic priority, investing in recycled and organic materials, garment-collecting programs and transparent supply-chain initiatives. Collaborations with high-profile designers and artists further underscore the brand’s focus on innovation and market relevance.
The company’s executive leadership team is headed by CEO Helena Helmersson, who took the helm in 2020 and has driven H&M’s digital transformation and sustainability agenda. Hennes & Mauritz is incorporated in Sweden, with administrative headquarters in Stockholm. Its American depositary receipts trade on the OTC Markets under the ticker symbol HNNMY.
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