BlackBerry (BB) Stock Price, News & Analysis

Company Overview

BlackBerry Limited (TSE:BB) is a global software and cybersecurity company headquartered in Waterloo, Ontario, Canada. Originally founded in 1984 as Research In Motion, BlackBerry made its name with pioneering wireless communications devices before transitioning into enterprise software, embedded systems and secure communications solutions. The company focuses on delivering next-generation security products that protect endpoints, data and communications across a variety of industries.

Today, BlackBerry’s portfolio features its Unified Endpoint Management (UEM) platform, which enables organizations to manage and secure mobile devices, applications and IoT endpoints. In addition, BlackBerry Cylance employs artificial intelligence and machine learning to deliver threat prevention and detection services, while BlackBerry QNX provides a real-time operating system widely used in automotive infotainment and advanced driver-assistance systems. The company’s software offerings are complemented by professional services and support to help clients implement robust security frameworks.

After reaching the height of its success in the early 2000s with its iconic smartphone brand, BlackBerry began its strategic pivot toward software and services in the mid-2010s. Under the leadership of CEO John S. Chen, who joined the company in 2013, BlackBerry divested its hardware operations and acquired several cybersecurity and software firms to broaden its product set and deepen its expertise in artificial intelligence and embedded systems.

BlackBerry serves a diverse customer base that includes government agencies, financial institutions, healthcare providers, automotive manufacturers and industrial enterprises across North America, Europe, Asia Pacific and other regions. The company’s leadership team emphasizes innovation in secure communications and endpoint protection, positioning BlackBerry as a specialist in safeguarding mission-critical infrastructure and enabling secure digital transformation for organizations worldwide.

Key Stats

• Today's Range: C$5.76 to C$5.92
• 50-Day Range: C$4.67 to C$6.70
• 52-Week Range: C$2.89 to C$8.86
• Volume: 1.66 million shs
• Average Volume: 2.51 million shs
• Market Capitalization: C$2.40 billion
• P/E Ratio: N/A
• Dividend Yield: 3.44%
• Price Target: C$4.75
• Consensus Rating: Buy

BlackBerry Stock Analysis - MarketRank™

BlackBerry scored higher than 20% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

BlackBerry has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

BlackBerry has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BlackBerry is -18.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BlackBerry is -18.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

BlackBerry has a PEG Ratio of 0.06. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

BlackBerry has a P/B Ratio of 4.71. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for BB.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

BlackBerry pays a meaningful dividend of 3.44%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

BlackBerry does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for BB.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: -1.00

News Sentiment

BlackBerry has a news sentiment score of -1.00. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.65 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for BlackBerry this week, compared to 0 articles on an average week.

Search Interest

57 people have searched for BB on MarketBeat in the last 30 days. This is an increase of 24% compared to the previous 30 days.

MarketBeat Follows

4 people have added BlackBerry to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, BlackBerry insiders have sold more of their company's stock than they have bought. Specifically, they have bought C$0.00 in company stock and sold C$140,733.00 in company stock.

Percentage Held by Insiders

Only 1.70% of the stock of BlackBerry is held by insiders.

Percentage Held by Institutions

48.44% of the stock of BlackBerry is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BB Stock Analysis - Frequently Asked Questions

How have BB shares performed this year?

BlackBerry's stock was trading at C$5.46 at the beginning of 2025. Since then, BB stock has increased by 6.0% and is now trading at C$5.79.

How do I buy shares of BlackBerry?

Shares of BB stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers.

What other stocks do shareholders of BlackBerry own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BlackBerry investors own include Meta Platforms (META), Air Canada (AC), NVIDIA (NVDA), Enbridge (ENB), Tesla (TSLA), Suncor Energy (SU) and Toronto-Dominion Bank (TD).

Industry, Sector and Symbol

• Stock Exchange: TSE
• Sector: Computer and Technology
• Industry: Software - Infrastructure
• Sub-Industry: Computer Software
• Current Symbol: TSE:BB
• CIK: N/A
• Web: ca.blackberry.com
• Phone: +1-519-8887465
• Fax: N/A
• Employees: 3,320
• Year Founded: N/A

Price Target and Rating

• Average Price Target for BlackBerry: C$4.75
• High Price Target: C$4.75
• Low Price Target: C$4.75
• Potential Upside/Downside: -18.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): C($0.31)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 104.91
• P/E Growth: 0.06
• Net Income: -C$89.92 million
• Net Margins: -21.16%
• Pretax Margin: N/A
• Return on Equity: -17.21%
• Return on Assets: -2.15%

Debt

• Debt-to-Equity Ratio: 30.90
• Current Ratio: 1.37
• Quick Ratio: 1.49

Sales & Book Value

• Annual Sales: C$424.99 million
• Price / Sales: 5.64
• Cash Flow: C$1.08 per share
• Price / Cash Flow: 5.39
• Book Value: C$1.23 per share
• Price / Book: 4.71

Miscellaneous

• Outstanding Shares: 413,964,486
• Free Float: N/A
• Market Cap: C$2.40 billion
• Optionable: Not Optionable
• Beta: 1.07