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BRP (DOO) Competitors

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C$69.28 -0.36 (-0.52%)
As of 07/8/2025 04:00 PM Eastern

DOO vs. CCL.B, MG, CTC, CTC.A, ATZ, GIL, BYD.UN, LNR, BYD, and GC

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC), Canadian Tire (CTC.A), Aritzia (ATZ), Gildan Activewear (GIL), Boyd Group Income Fund (BYD.UN), Linamar (LNR), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.

BRP vs. Its Competitors

CCL Industries (TSE:CCL.B) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
CCL Industries9.80% 14.28% 6.87%
BRP 2.28%30.69%8.04%

CCL Industries presently has a consensus price target of C$89.25, suggesting a potential upside of 10.66%. BRP has a consensus price target of C$69.79, suggesting a potential upside of 0.73%. Given CCL Industries' stronger consensus rating and higher probable upside, equities analysts plainly believe CCL Industries is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CCL Industries
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00
BRP
0 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
2.42

In the previous week, BRP had 1 more articles in the media than CCL Industries. MarketBeat recorded 2 mentions for BRP and 1 mentions for CCL Industries. CCL Industries' average media sentiment score of 0.67 beat BRP's score of 0.00 indicating that CCL Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CCL Industries
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
BRP
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

40.2% of CCL Industries shares are owned by institutional investors. Comparatively, 96.7% of BRP shares are owned by institutional investors. 11.2% of CCL Industries shares are owned by insiders. Comparatively, 2.9% of BRP shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

CCL Industries has a beta of 0.57, suggesting that its share price is 43% less volatile than the S&P 500. Comparatively, BRP has a beta of 2.28, suggesting that its share price is 128% more volatile than the S&P 500.

CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.4%. BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.2%. CCL Industries pays out 30.9% of its earnings in the form of a dividend. BRP pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CCL Industries is clearly the better dividend stock, given its higher yield and lower payout ratio.

CCL Industries has higher earnings, but lower revenue than BRP. CCL Industries is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CCL IndustriesC$6.94B1.94C$679.50MC$3.7621.45
BRPC$8.58B0.59C$196.05MC$2.6526.11

Summary

CCL Industries beats BRP on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$5.10BC$2.56BC$3.37BC$6.17B
Dividend Yield1.39%2.88%3.53%6.72%
P/E Ratio26.115.2274.1356.52
Price / Sales0.5929.5672.271,068.65
Price / Cash137.60137.6031.1683.29
Price / Book9.435.063.764.66
Net IncomeC$196.05MC$96.40MC$264.31MC$301.20M
7 Day Performance-2.66%4.35%0.77%0.66%
1 Month Performance7.28%10.29%2.74%3.50%
1 Year Performance-17.37%-12.18%2,629.67%27.52%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
1.035 of 5 stars
C$69.28
-0.5%
C$69.79
+0.7%
-18.2%C$5.10BC$8.58B26.1120,000News Coverage
CCL.B
CCL Industries
3.5436 of 5 stars
C$79.72
-0.8%
C$89.25
+12.0%
+13.8%C$13.32BC$6.94B21.2021,000
MG
Magna International
1.9407 of 5 stars
C$55.88
+0.3%
C$61.00
+9.2%
-1.9%C$11.30BC$30.04B10.49165,000
CTC
Canadian Tire
1.5796 of 5 stars
C$265.00
+4.7%
C$140.00
-47.2%
+23.3%C$10.14BC$11.21B15.2114,322
CTC.A
Canadian Tire
1.4061 of 5 stars
C$185.12
-0.2%
C$171.25
-7.5%
+36.5%C$9.66BC$16.35B27.0213,735
ATZ
Aritzia
1.3739 of 5 stars
C$74.15
+0.2%
C$70.40
-5.1%
+84.9%C$8.85BC$2.67B65.158,300News Coverage
Analyst Forecast
GIL
Gildan Activewear
1.9115 of 5 stars
C$69.53
+0.7%
C$64.00
-8.0%
+31.3%C$7.55BC$2.18B18.6447,000News Coverage
Positive News
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume
LNR
Linamar
1.5386 of 5 stars
C$65.19
-1.1%
C$64.40
-1.2%
+0.7%C$3.99BC$10.59B6.8132,000News Coverage
BYD
Boyd Group Services
2.9784 of 5 stars
C$214.03
+0.3%
C$264.83
+23.7%
-16.8%C$3.25BC$2.16B78.8315,800
GC
Great Canadian Gaming
N/AN/AN/AN/AC$2.59BC$228.70M-21.287,900High Trading Volume

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This page (TSE:DOO) was last updated on 7/9/2025 by MarketBeat.com Staff
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