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First National Financial (FN) Competitors

First National Financial logo
C$43.05 +0.05 (+0.12%)
As of 07/18/2025 04:00 PM Eastern

FN vs. HCG, MKP, TF, ECN, AI, FC, TII, BCF, FDI, and DFY

Should you be buying First National Financial stock or one of its competitors? The main competitors of First National Financial include Home Capital Group (HCG), MCAN Mortgage (MKP), Timbercreek Financial (TF), ECN Capital (ECN), Atrium Mortgage Investment (AI), Firm Capital Mortgage Investment (FC), Terra Firma Capital (TII), Builders Capital Mortgage (BCF), Findev (FDI), and Definity Financial (DFY). These companies are all part of the "financial services" sector.

First National Financial vs. Its Competitors

Home Capital Group (TSE:HCG) and First National Financial (TSE:FN) are both financial services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

In the previous week, First National Financial had 5 more articles in the media than Home Capital Group. MarketBeat recorded 5 mentions for First National Financial and 0 mentions for Home Capital Group. First National Financial's average media sentiment score of 0.32 beat Home Capital Group's score of 0.00 indicating that First National Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Home Capital Group Neutral
First National Financial Neutral

First National Financial has a consensus target price of C$41.00, suggesting a potential downside of 4.76%. Given Home Capital Group's higher probable upside, research analysts plainly believe Home Capital Group is more favorable than First National Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Home Capital Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
First National Financial
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Home Capital Group has a net margin of 33.98% compared to First National Financial's net margin of 10.70%. First National Financial's return on equity of 24.41% beat Home Capital Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Home Capital Group33.98% 10.77% 0.77%
First National Financial 10.70%24.41%0.48%

33.1% of Home Capital Group shares are held by institutional investors. Comparatively, 4.0% of First National Financial shares are held by institutional investors. 0.6% of Home Capital Group shares are held by company insiders. Comparatively, 71.5% of First National Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

First National Financial has higher revenue and earnings than Home Capital Group. Home Capital Group is trading at a lower price-to-earnings ratio than First National Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Home Capital GroupC$512.55M0.00C$174.16MC$4.48N/A
First National FinancialC$1.73B1.50C$185.07MC$3.0714.02

Home Capital Group has a beta of 1.94, suggesting that its stock price is 94% more volatile than the S&P 500. Comparatively, First National Financial has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500.

Home Capital Group pays an annual dividend of C$0.60 per share. First National Financial pays an annual dividend of C$2.45 per share and has a dividend yield of 5.7%. Home Capital Group pays out 13.4% of its earnings in the form of a dividend. First National Financial pays out 79.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

First National Financial beats Home Capital Group on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FN vs. The Competition

MetricFirst National FinancialMortgage Finance IndustryFinancial SectorTSE Exchange
Market CapC$2.59BC$785.88MC$6.38BC$6.26B
Dividend Yield7.33%7.03%4.20%6.72%
P/E Ratio14.029.0514.0354.38
Price / Sales1.5064.301,728.501,113.49
Price / Cash1.0426.19128.4883.29
Price / Book3.481.921.964.96
Net IncomeC$185.07MC$78.23MC$1.24BC$301.20M
7 Day Performance2.67%1.24%0.75%0.49%
1 Month Performance7.06%2.81%4.12%4.16%
1 Year Performance16.35%18.70%19.67%25.80%

First National Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FN
First National Financial
1.7622 of 5 stars
C$43.05
+0.1%
C$41.00
-4.8%
+17.0%C$2.59BC$1.73B14.021,772Dividend Announcement
HCG
Home Capital Group
N/AN/AN/AN/AC$1.69BC$512.55M9.88836
MKP
MCAN Mortgage
1.2283 of 5 stars
C$19.40
-0.2%
C$19.00
-2.1%
+19.4%C$755.91MC$173.49M8.27142
TF
Timbercreek Financial
1.0338 of 5 stars
C$7.60
-0.5%
C$8.00
+5.3%
+3.6%C$627.16MC$168.21M10.67N/A
ECN
ECN Capital
1.3345 of 5 stars
C$2.86
flat
C$2.96
+3.6%
+61.3%C$573.95MC$131.39M-12.78620High Trading Volume
AI
Atrium Mortgage Investment
0.7144 of 5 stars
C$11.25
+0.8%
C$12.78
+13.6%
+5.1%C$533.57MC$78.44M10.68700
FC
Firm Capital Mortgage Investment
N/AC$12.29
-0.3%
N/A+7.5%C$453.73MC$72.77M12.851,150
TII
Terra Firma Capital
N/AC$7.25
-0.5%
N/A+0.0%C$40.46MC$5.09M22.6633,000
BCF
Builders Capital Mortgage
N/AC$9.34
+3.0%
C$10.20
+9.2%
+8.2%C$21.02MN/A8.98N/AGap Up
FDI
Findev
N/AC$0.43
-1.2%
N/A+3.7%C$12.18MC$3.61M6.07N/A
DFY
Definity Financial
0.9224 of 5 stars
C$78.40
+1.0%
C$71.64
-8.6%
+70.4%C$9.04BC$4.40B16.603,442

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This page (TSE:FN) was last updated on 7/19/2025 by MarketBeat.com Staff
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