Guardian Capital Group (GCG.A) Competitors

Guardian Capital Group (TSE:GCG.A) and CI Financial (TSE:CIX) are both financial services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, community ranking, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Is GCG.A or CIX more profitable?

Guardian Capital Group has a net margin of 24.73% compared to CI Financial's net margin of -1.54%. Guardian Capital Group's return on equity of 5.26% beat CI Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Guardian Capital Group	24.73%	5.26%	2.48%
CI Financial	-1.54%	-4.48%	4.87%

Do analysts rate GCG.A or CIX?

Guardian Capital Group presently has a consensus price target of C$53.00, suggesting a potential upside of 30.86%. CI Financial has a consensus price target of C$24.50, suggesting a potential upside of 2.68%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than CI Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guardian Capital Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
CI Financial	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has higher valuation and earnings, GCG.A or CIX?

Guardian Capital Group has higher earnings, but lower revenue than CI Financial. CI Financial is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guardian Capital Group	C$251.52M	3.58	C$62.21M	C$2.43	16.67
CI Financial	C$3.50B	0.96	-C$53.93M	-C$0.27	-88.37

Do insiders & institutionals hold more shares of GCG.A or CIX?

20.8% of Guardian Capital Group shares are owned by institutional investors. Comparatively, 15.0% of CI Financial shares are owned by institutional investors. 23.4% of Guardian Capital Group shares are owned by company insiders. Comparatively, 15.8% of CI Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community believe in GCG.A or CIX?

CI Financial received 349 more outperform votes than Guardian Capital Group when rated by MarketBeat users. Likewise, 58.33% of users gave CI Financial an outperform vote while only 52.38% of users gave Guardian Capital Group an outperform vote.

Company	Underperform	Outperform
Guardian Capital Group	Outperform Votes 99 52.38%	Underperform Votes 90 47.62%
CI Financial	Outperform Votes 448 58.33%	Underperform Votes 320 41.67%

Is GCG.A or CIX a better dividend stock?

Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.7%. CI Financial pays an annual dividend of C$0.80 per share and has a dividend yield of 3.4%. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. CI Financial pays out -296.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has more volatility and risk, GCG.A or CIX?

Guardian Capital Group has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, CI Financial has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500.

Does the media refer more to GCG.A or CIX?

In the previous week, CI Financial had 14 more articles in the media than Guardian Capital Group. MarketBeat recorded 14 mentions for CI Financial and 0 mentions for Guardian Capital Group. CI Financial's average media sentiment score of 0.81 beat Guardian Capital Group's score of 0.00 indicating that CI Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Guardian Capital Group	Neutral
CI Financial	Positive

Summary

Guardian Capital Group beats CI Financial on 11 of the 20 factors compared between the two stocks.