Guardian Capital Group (GCG.A) Competitors

Guardian Capital Group (TSE:GCG.A) and CI Financial (TSE:CIX) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, community ranking, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

Does the media prefer GCG.A or CIX?

In the previous week, Guardian Capital Group had 1 more articles in the media than CI Financial. MarketBeat recorded 1 mentions for Guardian Capital Group and 0 mentions for CI Financial. Guardian Capital Group's average media sentiment score of 0.59 beat CI Financial's score of 0.00 indicating that Guardian Capital Group is being referred to more favorably in the media.

Company	Overall Sentiment
Guardian Capital Group	Positive
CI Financial	Neutral

Do analysts prefer GCG.A or CIX?

Guardian Capital Group currently has a consensus target price of C$55.67, suggesting a potential upside of 24.67%. CI Financial has a consensus target price of C$19.56, suggesting a potential upside of 33.67%. Given CI Financial's stronger consensus rating and higher probable upside, analysts clearly believe CI Financial is more favorable than Guardian Capital Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guardian Capital Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
CI Financial	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.56

Which has more risk and volatility, GCG.A or CIX?

Guardian Capital Group has a beta of 1.12, suggesting that its share price is 12% more volatile than the S&P 500. Comparatively, CI Financial has a beta of 1.63, suggesting that its share price is 63% more volatile than the S&P 500.

Is GCG.A or CIX a better dividend stock?

Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.3%. CI Financial pays an annual dividend of C$0.80 per share and has a dividend yield of 5.5%. Guardian Capital Group pays out 38.4% of its earnings in the form of a dividend. CI Financial pays out -70.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CI Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is GCG.A or CIX more profitable?

Guardian Capital Group has a net margin of 38.72% compared to CI Financial's net margin of -5.55%. Guardian Capital Group's return on equity of 7.89% beat CI Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Guardian Capital Group	38.72%	7.89%	2.54%
CI Financial	-5.55%	-8.77%	3.99%

Do insiders and institutionals have more ownership in GCG.A or CIX?

21.7% of Guardian Capital Group shares are owned by institutional investors. Comparatively, 11.8% of CI Financial shares are owned by institutional investors. 23.1% of Guardian Capital Group shares are owned by company insiders. Comparatively, 14.0% of CI Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has better earnings and valuation, GCG.A or CIX?

Guardian Capital Group has higher earnings, but lower revenue than CI Financial. CI Financial is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guardian Capital Group	C$249.19M	4.01	C$96.49M	C$3.85	11.60
CI Financial	C$3.23B	0.69	-C$179.39M	-C$1.13	-12.95

Does the MarketBeat Community favor GCG.A or CIX?

CI Financial received 348 more outperform votes than Guardian Capital Group when rated by MarketBeat users. Likewise, 58.55% of users gave CI Financial an outperform vote while only 52.15% of users gave Guardian Capital Group an outperform vote.

Company	Underperform	Outperform
Guardian Capital Group	Outperform Votes 97 52.15%	Underperform Votes 89 47.85%
CI Financial	Outperform Votes 445 58.55%	Underperform Votes 315 41.45%

Summary

CI Financial beats Guardian Capital Group on 11 of the 21 factors compared between the two stocks.