Guardian Capital Group (GCG) Competitors

Guardian Capital Group (TSE:GCG) and Gluskin Sheff + Associates (TSE:GS) are both small-cap financial services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, community ranking, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Does the MarketBeat Community believe in GCG or GS?

Gluskin Sheff + Associates received 162 more outperform votes than Guardian Capital Group when rated by MarketBeat users. However, 59.58% of users gave Guardian Capital Group an outperform vote while only 56.73% of users gave Gluskin Sheff + Associates an outperform vote.

Company	Underperform	Outperform
Guardian Capital Group	Outperform Votes 171 59.58%	Underperform Votes 116 40.42%
Gluskin Sheff + Associates	Outperform Votes 333 56.73%	Underperform Votes 254 43.27%

Do analysts rate GCG or GS?

Guardian Capital Group presently has a consensus price target of C$51.00, suggesting a potential upside of 21.49%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than Gluskin Sheff + Associates.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guardian Capital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Gluskin Sheff + Associates	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals hold more shares of GCG or GS?

26.3% of Guardian Capital Group shares are owned by institutional investors. 77.1% of Guardian Capital Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has higher valuation and earnings, GCG or GS?

Guardian Capital Group has higher revenue and earnings than Gluskin Sheff + Associates. Gluskin Sheff + Associates is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guardian Capital Group	C$251.52M	0.46	C$62.21M	C$2.43	17.28
Gluskin Sheff + Associates	C$113.89M	0.00	C$25.29M	C$0.81	N/A

Is GCG or GS more profitable?

Guardian Capital Group has a net margin of 24.73% compared to Gluskin Sheff + Associates' net margin of 0.00%. Guardian Capital Group's return on equity of 5.26% beat Gluskin Sheff + Associates' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Guardian Capital Group	24.73%	5.26%	2.48%
Gluskin Sheff + Associates	N/A	N/A	N/A

Is GCG or GS a better dividend stock?

Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.5%. Gluskin Sheff + Associates pays an annual dividend of C$1.00 per share. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. Gluskin Sheff + Associates pays out 123.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Guardian Capital Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media prefer GCG or GS?

In the previous week, Guardian Capital Group had 2 more articles in the media than Gluskin Sheff + Associates. MarketBeat recorded 2 mentions for Guardian Capital Group and 0 mentions for Gluskin Sheff + Associates. Guardian Capital Group's average media sentiment score of 0.51 beat Gluskin Sheff + Associates' score of 0.00 indicating that Guardian Capital Group is being referred to more favorably in the media.

Company	Overall Sentiment
Guardian Capital Group	Positive
Gluskin Sheff + Associates	Neutral

Summary

Guardian Capital Group beats Gluskin Sheff + Associates on 16 of the 18 factors compared between the two stocks.