goeasy (GSY) Stock Price, News & Analysis

Company Overview

goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. It offers unsecured and secured installment loans; home equity secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. The companyleases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.

Key Stats

• Today's Range: C$203.00 to C$209.88
• 50-Day Range: C$156.00 to C$210.01
• 52-Week Range: C$134.01 to C$212.09
• Volume: 80,747 shs
• Average Volume: 64,684 shs
• Market Capitalization: C$3.51 billion
• P/E Ratio: 12.71
• Dividend Yield: 2.24%
• Price Target: C$221.25
• Consensus Rating: Moderate Buy

goeasy Stock Analysis - MarketRank™

goeasy scored higher than 72% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

goeasy has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 6 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

goeasy has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of goeasy is 12.71, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.44.

Price to Earnings Ratio vs. Sector

The P/E ratio of goeasy is 12.71, which means that it is trading at a less expensive P/E ratio than the Financial Services sector average P/E ratio of about 14.41.

Price to Earnings Growth Ratio

goeasy has a PEG Ratio of 0.84. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

goeasy has a P/B Ratio of 3.01. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for GSY.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

goeasy pays a meaningful dividend of 2.76%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

goeasy does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of goeasy is 28.45%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for GSY.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: N/A

News Sentiment

goeasy has a news sentiment score of 0.75. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Financial Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for goeasy this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for GSY on MarketBeat in the last 30 days.

MarketBeat Follows

5 people have added goeasy to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, goeasy insiders have bought more of their company's stock than they have sold. Specifically, they have bought C$160,000.00 in company stock and sold C$0.00 in company stock.

Percentage Held by Insiders

22.05% of the stock of goeasy is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 19.05% of the stock of goeasy is held by institutions.

GSY Stock Analysis - Frequently Asked Questions

How have GSY shares performed this year?

goeasy's stock was trading at C$166.71 at the beginning of 2025. Since then, GSY stock has increased by 25.4% and is now trading at C$209.13.

How were goeasy's earnings last quarter?

goeasy Ltd. (TSE:GSY) released its quarterly earnings results on Thursday, November, 7th. The company reported $4.32 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.16 by $0.16. goeasy had a trailing twelve-month return on equity of 25.26% and a net margin of 19.49%.
Read the conference call transcript.

How do I buy shares of goeasy?

Shares of GSY stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers.

What other stocks do shareholders of goeasy own?

Based on aggregate information from My MarketBeat watchlists, some other companies that goeasy investors own include Canadian Natural Resources (CNQ), Enbridge (ENB), Toronto-Dominion Bank (TD), NVIDIA (NVDA), Shopify (SHOP), Wheaton Precious Metals (WPM) and Bank of Nova Scotia (BNS).

Company Calendar

• Last Earnings: 11/07/2024
• Ex-Dividend for 7/11 Dividend: 6/27/2025
• Record date for 7/11 Dividend: 7/11/2025
• Dividend Payable: 7/11/2025
• Today: 8/24/2025

Industry, Sector and Symbol

• Stock Exchange: TSE
• Sector: Financial Services
• Industry: Credit Services
• Sub-Industry: N/A
• Current Symbol: TSE:GSY
• Previous Symbol: TSE:EH
• CIK: N/A
• Web: www.goeasy.com
• Phone: +1-905-2722788
• Fax: N/A
• Employees: 2,404
• Year Founded: N/A

Price Target and Rating

• Average Price Target for goeasy: C$221.25
• High Price Target: C$265.00
• Low Price Target: C$182.00
• Potential Upside/Downside: +5.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): C$16.45
• Trailing P/E Ratio: 12.71
• Forward P/E Ratio: 10.29
• P/E Growth: 0.84
• Net Income: C$277.52 million
• Net Margins: 19.49%
• Pretax Margin: N/A
• Return on Equity: 25.26%
• Return on Assets: 6.39%

Debt

• Debt-to-Equity Ratio: 287.63
• Current Ratio: 82.04
• Quick Ratio: 28.46

Sales & Book Value

• Annual Sales: C$1.42 billion
• Price / Sales: 2.46
• Cash Flow: C$16.25 per share
• Price / Cash Flow: 12.87
• Book Value: C$69.55 per share
• Price / Book: 3.01

Miscellaneous

• Outstanding Shares: 16,764,302
• Free Float: N/A
• Market Cap: C$3.51 billion
• Optionable: Not Optionable
• Beta: 1.87