Urbana (URB) Competitors

Guardian Capital Group (TSE:GCG) and Urbana (TSE:URB) are both small-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

Is GCG or URB more profitable?

Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 37.41%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Guardian Capital Group	37.41%	8.33%	2.48%
Urbana	205.53%	16.84%	16.83%

Do insiders & institutionals believe in GCG or URB?

26.3% of Guardian Capital Group shares are held by institutional investors. Comparatively, 9.6% of Urbana shares are held by institutional investors. 77.1% of Guardian Capital Group shares are held by insiders. Comparatively, 57.6% of Urbana shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Which has better earnings and valuation, GCG or URB?

Guardian Capital Group has higher revenue and earnings than Urbana. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guardian Capital Group	C$290.83M	3.86	C$108.81M	C$4.46	10.28
Urbana	C$32.17M	9.27	C$66.13M	C$1.69	4.38

Which has more risk & volatility, GCG or URB?

Guardian Capital Group has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, Urbana has a beta of 0.7, suggesting that its share price is 30% less volatile than the S&P 500.

Is GCG or URB a better dividend stock?

Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.2%. Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.6%. Guardian Capital Group pays out 33.2% of its earnings in the form of a dividend. Urbana pays out 7.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do analysts recommend GCG or URB?

Guardian Capital Group presently has a consensus target price of C$45.00, suggesting a potential downside of 1.96%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, research analysts clearly believe Guardian Capital Group is more favorable than Urbana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guardian Capital Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Urbana	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor GCG or URB?

In the previous week, Urbana had 10 more articles in the media than Guardian Capital Group. MarketBeat recorded 11 mentions for Urbana and 1 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.05 beat Urbana's score of -0.34 indicating that Guardian Capital Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Guardian Capital Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Urbana	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	4 Very Negative mention(s)	Neutral

Summary

Guardian Capital Group beats Urbana on 11 of the 17 factors compared between the two stocks.