Roku (ROKU) Stock Forecast & Price Target

$68.87 -5.45 (-7.33%)

(As of 11/15/2024 ET)

Roku - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 23 Analyst Ratings

Sell
2

Hold
9

Buy
12

Based on 23 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Hold." Out of the 23 analysts, 2 have given a sell rating, 9 have given a hold rating, and 12 have given a buy rating for ROKU.

Consensus Price Target

$83.95
21.90% Upside

According to the 23 analysts' twelve-month price targets for Roku, the average price target is $83.95. The highest price target for ROKU is $116.00, while the lowest price target for ROKU is $55.00. The average price target represents a forecasted upside of 21.90% from the current price of $68.87.

Get the Latest News and Ratings for ROKU and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Roku and its competitors.

ROKU Analyst Ratings Over Time

Type	Current Forecast 11/17/23 to 11/16/24	1 Month Ago 10/18/23 to 10/17/24	3 Months Ago 8/19/23 to 8/18/24	1 Year Ago 11/17/22 to 11/17/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	12 Buy rating(s)	12 Buy rating(s)	11 Buy rating(s)	9 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	8 Hold rating(s)	14 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$83.95	$81.24	$79.71	$82.36
Forecasted Upside	21.90% Upside	5.57% Upside	36.08% Upside	-11.41% Downside
Consensus Rating	Hold	Hold	Hold	Hold

Election warning coming true… (Ad)

If you missed it, my emergency election broadcast is now available - watch it before it's too late.

Click here to watch it now.

ROKU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Roku Stock vs. The Competition

Type	Roku	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.43	2.56	2.50
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	21.90% Upside	1,174.92% Upside	9.92% Upside
News Sentiment Rating	Positive News See Recent ROKU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/1/2024	Jefferies Financial Group 2 of 5 stars		Lower Target	Underperform ➝ Underperform	$60.00 ➝ $55.00	-16.08%
10/31/2024	Wells Fargo & Company 3 of 5 stars	S. Cahall Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$72.00 ➝ $74.00	+15.48%
10/31/2024	Loop Capital 2 of 5 stars		Boost Target	Hold ➝ Hold	$65.00 ➝ $70.00	+11.80%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$60.00 ➝ $75.00	+23.48%
10/31/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Nollen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$90.00 ➝ $90.00	+41.04%
10/31/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$100.00 ➝ $100.00	+29.02%
Get the Latest News and Ratings for ROKU and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Roku and its competitors with MarketBeat's FREE daily newsletter.
10/31/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$61.00 ➝ $86.00	+10.95%
10/29/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Underweight ➝ Underweight	$60.00 ➝ $65.00	-14.53%
10/25/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$75.00 ➝ $85.00	+12.40%
10/10/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$90.00 ➝ $92.00	+18.86%
10/1/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sell ➝ Neutral	$80.00	+7.15%
9/30/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$56.00 ➝ $75.00	+0.79%
9/30/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$75.00 ➝ $90.00	+20.95%
9/25/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$60.00 ➝ $77.00	+4.19%
9/12/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$105.00 ➝ $105.00	+49.68%
9/12/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Supino Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Peer Perform ➝ Outperform	$93.00	+32.57%
8/23/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Morris Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$75.00	+21.34%
4/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy
4/29/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Positive ➝ Positive	$110.00 ➝ $80.00	+40.42%
2/16/2024	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$105.00	+44.55%
2/16/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold	$85.00 ➝ $75.00	-20.63%
2/16/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform
11/27/2023	Cannonball Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$116.00	+13.23%
10/23/2023	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$80.00 ➝ $70.00	+15.00%
9/27/2023	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Market Perform
9/7/2023	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$100.00 ➝ $102.00	+18.34%
7/28/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line	$70.00 ➝ $75.00	-10.67%
2/16/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Neutral	$76.00	+19.70%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:27 AM ET.

ROKU Forecast - Frequently Asked Questions

: According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $83.95, with a high forecast of $116.00 and a low forecast of $55.00.
: 23 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Roku in the last twelve months. There are currently 2 sell ratings, 9 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ROKU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROKU, but not buy additional shares or sell existing shares.
: According to analysts, Roku's stock has a predicted upside of 21.90% based on their 12-month stock forecasts.
: Over the previous 90 days, Roku's stock had 4 upgrades by analysts.
: Roku has been rated by research analysts at Bank of America, Benchmark, Citigroup, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Loop Capital, Macquarie, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Roku less than other "consumer discretionary" companies. The consensus rating for Roku is Hold while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how ROKU compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top Rated Stocks

More Ratings Tools

The pin that pops the AI bubble (Ad)

My new documentary explores the background to this pattern and how and why I believe it will almost certainly repeat itself with the AI frenzy. I urge you to watch it before you invest another cent. Again, to be clear, I’m no Chicken Little. Far from it.

So go here now to read my new report The Big AI Die-Up… while you still can.

This page (NASDAQ:ROKU) was last updated on 11/16/2024 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Roku (ROKU) Stock Forecast & Price Target